Sr. Marketing Associate
TalentBurst, El Segundo, CA, United States
The Sr. Marketing Associate plays an essential role in supporting American Girl’s digital marketing team. The ideal candidate should be knowledgeable in digital media and advertising including creator and influencer trends, creative, reporting and data insights – all with an eye for detail. They will collaborate with multiple internal groups across American Girl and Mattel, as well as external influencer and agency partners.
Key Areas of Responsibility
Agency and Influencer Partner Collaboration and Outreach
Regularly collaborate with agency and media partners to plan and execute influencer and paid media campaigns.
Nurture and develop relationships within the digital influencer community as a primary point of contact, and partner with American Girl retail teams to execute on-site influencer activations.
Execute earned influencer giftings, managing lists, and fulfillment.
Campaign Briefing and Implementation
Lead influencer selection and briefing in addition to creative briefing for social and paid media campaigns.
Ensure the timely review, handoff and implementation of influencer and paid media campaigns and assets in collaboration with internal teams and agency partners.
Maintain accurate and updated documentation of key campaign schedules as well as physical and digital assets in collaboration with internal and external teams.
Support social media content creation for cross-channel marketing initiatives.
Compliance and Quality Assurance
Perform thorough quality assurance of campaign assets and ensure compliance with Mattel policy and media channel best practices.
Partner with legal for contracting and negotiations of influencer deals and work collaboratively with IMC on streamlining Mattel deals.
Reporting and Analysis
Work with the Media Manager and Sr. Manager of Digital Marketing to measure, analyze, optimize and report on influencer and paid media campaign performance in alignment with marketing goals, industry benchmarks and media channel best practices.
Assist with campaign invoicing and billing.
Experience Required Bachelor’s degree and 3 years professional experience in digital marketing and influencer or brand partnerships.
Qualifications
Bachelor's Degree required.
Proficiency in Microsoft suite, particularly Excel and Powerpoint and experience with database management programs.
Proficiency in social media (Meta Ads, TikTok Ads), SEO/SEM (Google Ads, Amazon, Yelp, etc.) and programmatic.
Digital expertise- Savvy, creative, and knowledgeable about who and what is trending in the digital and influencer space.
Strong knowledge of the various influencer segments (nano, micro, mid-tier, macro, mega) and an established network of agents and managers.
Someone who is exceptionally organized and able to speak to both internal and external team.
Team player, but self-motivated/self-starter that is able to work independently.
Great communication skills (written and verbal) and able to liaise internally across partners and externally with vendors and influencers.
Detail-oriented and able to balance multiple projects at once.
TalentBurst is an equal opportunity employer committed to an inclusive and diverse workforce.
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Key Areas of Responsibility
Agency and Influencer Partner Collaboration and Outreach
Regularly collaborate with agency and media partners to plan and execute influencer and paid media campaigns.
Nurture and develop relationships within the digital influencer community as a primary point of contact, and partner with American Girl retail teams to execute on-site influencer activations.
Execute earned influencer giftings, managing lists, and fulfillment.
Campaign Briefing and Implementation
Lead influencer selection and briefing in addition to creative briefing for social and paid media campaigns.
Ensure the timely review, handoff and implementation of influencer and paid media campaigns and assets in collaboration with internal teams and agency partners.
Maintain accurate and updated documentation of key campaign schedules as well as physical and digital assets in collaboration with internal and external teams.
Support social media content creation for cross-channel marketing initiatives.
Compliance and Quality Assurance
Perform thorough quality assurance of campaign assets and ensure compliance with Mattel policy and media channel best practices.
Partner with legal for contracting and negotiations of influencer deals and work collaboratively with IMC on streamlining Mattel deals.
Reporting and Analysis
Work with the Media Manager and Sr. Manager of Digital Marketing to measure, analyze, optimize and report on influencer and paid media campaign performance in alignment with marketing goals, industry benchmarks and media channel best practices.
Assist with campaign invoicing and billing.
Experience Required Bachelor’s degree and 3 years professional experience in digital marketing and influencer or brand partnerships.
Qualifications
Bachelor's Degree required.
Proficiency in Microsoft suite, particularly Excel and Powerpoint and experience with database management programs.
Proficiency in social media (Meta Ads, TikTok Ads), SEO/SEM (Google Ads, Amazon, Yelp, etc.) and programmatic.
Digital expertise- Savvy, creative, and knowledgeable about who and what is trending in the digital and influencer space.
Strong knowledge of the various influencer segments (nano, micro, mid-tier, macro, mega) and an established network of agents and managers.
Someone who is exceptionally organized and able to speak to both internal and external team.
Team player, but self-motivated/self-starter that is able to work independently.
Great communication skills (written and verbal) and able to liaise internally across partners and externally with vendors and influencers.
Detail-oriented and able to balance multiple projects at once.
TalentBurst is an equal opportunity employer committed to an inclusive and diverse workforce.
#J-18808-Ljbffr