Integrated Marketing Manager
Salient Holdings LLC, Oklahoma City, OK, United States
About the company
Honeymoon is an agency built for momentum. We're a place for people who want to do brave work, move quickly and make ideas happen. We’re looking for teammates who combine independent thinking and vision with a commitment to hard work and driving results for our clients. In other words, we're looking for people to help us make sure the honeymoon never ends.
About the role We’re looking for a strategic, data‑driven Integrated Marketing Manager to lead the development and execution of integrated marketing campaigns that drive measurable business results. You are an experienced agency marketer and integrated thinker who understands how strategy, creative and paid media work together to deliver impact. You bring deep experience across paid channels, including digital and traditional media, and are comfortable owning budgets, forecasts and proposals while using data to inform decisions and optimize performance. You have a strong strategic point of view, collaborate closely with creative, media, and social/digital partners, and ensure every tactic ladders back to the broader business and brand strategy.
What we're looking for
Integrated marketing expertise – Proven experience developing and running fully integrated campaigns across paid and owned channels
Paid media fluency – Hands‑on experience across all paid channels, with particular strength in traditional media. This role does not lead paid digital but works closely with our pros to craft strategic surround‑sound campaigns.
Strategic mindset – Ability to connect business objectives to marketing strategy, creative direction and channel execution
Data‑driven approach – Comfortable with performance marketing, ROI analysis, attribution and analytics
Budget ownership – Strong experience establishing, managing and forecasting budgets across campaigns and programs
Client leadership – Confident, credible client partner who can lead conversations, present recommendations and guide decision‑making
Entrepreneurial spirit – Collaborative, flexible and growth‑oriented, with a builder’s mentality and comfort navigating ambiguity
Accountability and detail – High standards for quality, performance and follow‑through
Experience requirements
7–10 years of marketing experience, with a strong preference for agency backgrounds
Experience leading integrated marketing campaigns for consumer and B2B brands
Demonstrated experience with national, statewide or multi‑market campaigns
Proven ability to manage budgets, forecasts and proposals
Experience working directly with clients and cross‑functional agency teams
Core responsibilities
Lead the strategy, planning and execution of integrated marketing campaigns across paid and owned channels
Serve as a key client‑facing partner, providing strategic counsel, recommendations and ongoing performance updates
Develop campaign strategies that align business goals, creative direction and paid media tactics
Own campaign budgets and forecasts, including building and supporting proposals and scopes of work
Plan, execute and optimize paid media across channels, including print, CTV, radio, OOH, programmatic, retail media and influencer amplification
Execute media buying directly for smaller programs and oversee external partners for larger or more complex buys
Partner closely with creative, media and analytics teams to ensure consistency from strategy through execution
Establish KPIs and manage reporting, focusing on ROI and performance
Analyze results using attribution and analytics to inform optimization and future planning
Manage always‑on programs, program and product launches and statewide campaigns from planning through reporting
Support new business efforts by contributing to proposals, planning and client presentations
Key skills Integrated marketing strategy • Paid media planning and buying • Traditional media • Budget and forecast management • Performance marketing • Attribution and analytics • Client leadership • Strategic storytelling • Cross‑functional collaboration
Our benefits
Comprehensive health plan
401(k) with company match
Generous PTO
Parental and private health leave
And more
The pay range for this role is: 90,000 - 110,000 USD per year (Oklahoma City)
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About the role We’re looking for a strategic, data‑driven Integrated Marketing Manager to lead the development and execution of integrated marketing campaigns that drive measurable business results. You are an experienced agency marketer and integrated thinker who understands how strategy, creative and paid media work together to deliver impact. You bring deep experience across paid channels, including digital and traditional media, and are comfortable owning budgets, forecasts and proposals while using data to inform decisions and optimize performance. You have a strong strategic point of view, collaborate closely with creative, media, and social/digital partners, and ensure every tactic ladders back to the broader business and brand strategy.
What we're looking for
Integrated marketing expertise – Proven experience developing and running fully integrated campaigns across paid and owned channels
Paid media fluency – Hands‑on experience across all paid channels, with particular strength in traditional media. This role does not lead paid digital but works closely with our pros to craft strategic surround‑sound campaigns.
Strategic mindset – Ability to connect business objectives to marketing strategy, creative direction and channel execution
Data‑driven approach – Comfortable with performance marketing, ROI analysis, attribution and analytics
Budget ownership – Strong experience establishing, managing and forecasting budgets across campaigns and programs
Client leadership – Confident, credible client partner who can lead conversations, present recommendations and guide decision‑making
Entrepreneurial spirit – Collaborative, flexible and growth‑oriented, with a builder’s mentality and comfort navigating ambiguity
Accountability and detail – High standards for quality, performance and follow‑through
Experience requirements
7–10 years of marketing experience, with a strong preference for agency backgrounds
Experience leading integrated marketing campaigns for consumer and B2B brands
Demonstrated experience with national, statewide or multi‑market campaigns
Proven ability to manage budgets, forecasts and proposals
Experience working directly with clients and cross‑functional agency teams
Core responsibilities
Lead the strategy, planning and execution of integrated marketing campaigns across paid and owned channels
Serve as a key client‑facing partner, providing strategic counsel, recommendations and ongoing performance updates
Develop campaign strategies that align business goals, creative direction and paid media tactics
Own campaign budgets and forecasts, including building and supporting proposals and scopes of work
Plan, execute and optimize paid media across channels, including print, CTV, radio, OOH, programmatic, retail media and influencer amplification
Execute media buying directly for smaller programs and oversee external partners for larger or more complex buys
Partner closely with creative, media and analytics teams to ensure consistency from strategy through execution
Establish KPIs and manage reporting, focusing on ROI and performance
Analyze results using attribution and analytics to inform optimization and future planning
Manage always‑on programs, program and product launches and statewide campaigns from planning through reporting
Support new business efforts by contributing to proposals, planning and client presentations
Key skills Integrated marketing strategy • Paid media planning and buying • Traditional media • Budget and forecast management • Performance marketing • Attribution and analytics • Client leadership • Strategic storytelling • Cross‑functional collaboration
Our benefits
Comprehensive health plan
401(k) with company match
Generous PTO
Parental and private health leave
And more
The pay range for this role is: 90,000 - 110,000 USD per year (Oklahoma City)
#J-18808-Ljbffr