Director, Customer Marketing - Small Store
Coca-Cola HBC, Atlanta, GA, United States
At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world.
Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.
What You’ll Do For Us
Lead customer marketing for assigned customer
Represent the Category Organizational Unit (OU) platforms/programming/innovation to the customer and customer team
Responsible for leading marketing for our specific customers by amplifying the plans and creating differentiated marketing path to purchase platforms
Responsible for engaging with customer team and leveraging our Collaborative Business Plans and Coca-Cola Customer Commitment
Collaborate with IMX and a group of creative marketers to enable irresistible customer marketing, as well as, working with IMX connections to drive compelling media/digital marketing
Focus on long term(3-5year) market and customer marketing platforms
Qualifications & Requirements
Bachelor’s degree required; MBA or other graduate degree preferred
5 or more years of experience required, preferably in the consumer goods/beverages industry or sports business; 10 or more years preferred
Experience leading and being a part of cross-functional teams
Customer Marketing Experience
Shopper Insights, Multi-Cultural Marketing, Annual Planning, Sustainability
Selling experience and collaborating for value
Significant customer marketing and business analytics
Financial Management Experience
Significant Creative Experience inclusive of working with or for creative shopper agencies
Digital & Social Knowledge & Experience inclusive of customer media platforms
Work Focus
Inspire customer to engage in compelling and irresistible customer marketing platforms
Senior level Customer Management Skills
Experience building, monitoring and implementing sales and marketing plans across customer
Advanced Strategic and Creative Thinking
Ability to recognize, understand, and interpret shopper behavior, brand strategies, channel and customer needs, and turn this knowledge into action and results
Previous Customer/Shopper/Region/Channel Management experience
Demonstrated personal influencing ability
Communication Focus
This role will predominantly communicate with the customer leadership and bottler
Predominant role is to collaborate with the Category Leads, Customer Leadership, Connections and IMX and then inspire our customers and system (i.e. OU’s, Bottlers and Customers) with our category platforms
Predominantly shared interests but there is work to do to align with bottlers and customer teams to win with key category initiatives
What We Can Do For You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always innovating.
Expansive & Diverse Customers: We focus on a diversified and large range of customers each day.
Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
Account Management, Business Development, Business Insights, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Customer Service Management, Decision Making, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Results-Oriented, Sales Forecasting, Sales Management, Sales Process
Pay Range:
$169,000 - $200,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30
Location(s):
United States of America
City/Cities:
Atlanta
Travel Required:
26% - 50%
Relocation Provided:
No
Job Posting End Date:
April 3, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca‑Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
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Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.
What You’ll Do For Us
Lead customer marketing for assigned customer
Represent the Category Organizational Unit (OU) platforms/programming/innovation to the customer and customer team
Responsible for leading marketing for our specific customers by amplifying the plans and creating differentiated marketing path to purchase platforms
Responsible for engaging with customer team and leveraging our Collaborative Business Plans and Coca-Cola Customer Commitment
Collaborate with IMX and a group of creative marketers to enable irresistible customer marketing, as well as, working with IMX connections to drive compelling media/digital marketing
Focus on long term(3-5year) market and customer marketing platforms
Qualifications & Requirements
Bachelor’s degree required; MBA or other graduate degree preferred
5 or more years of experience required, preferably in the consumer goods/beverages industry or sports business; 10 or more years preferred
Experience leading and being a part of cross-functional teams
Customer Marketing Experience
Shopper Insights, Multi-Cultural Marketing, Annual Planning, Sustainability
Selling experience and collaborating for value
Significant customer marketing and business analytics
Financial Management Experience
Significant Creative Experience inclusive of working with or for creative shopper agencies
Digital & Social Knowledge & Experience inclusive of customer media platforms
Work Focus
Inspire customer to engage in compelling and irresistible customer marketing platforms
Senior level Customer Management Skills
Experience building, monitoring and implementing sales and marketing plans across customer
Advanced Strategic and Creative Thinking
Ability to recognize, understand, and interpret shopper behavior, brand strategies, channel and customer needs, and turn this knowledge into action and results
Previous Customer/Shopper/Region/Channel Management experience
Demonstrated personal influencing ability
Communication Focus
This role will predominantly communicate with the customer leadership and bottler
Predominant role is to collaborate with the Category Leads, Customer Leadership, Connections and IMX and then inspire our customers and system (i.e. OU’s, Bottlers and Customers) with our category platforms
Predominantly shared interests but there is work to do to align with bottlers and customer teams to win with key category initiatives
What We Can Do For You
Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world and we’re always innovating.
Expansive & Diverse Customers: We focus on a diversified and large range of customers each day.
Critical experiences: We work as a global network with a wide range of cross-functional partners to step-change the way we refresh the world and make an impact every day.
Account Management, Business Development, Business Insights, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Customer Service Management, Decision Making, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Results-Oriented, Sales Forecasting, Sales Management, Sales Process
Pay Range:
$169,000 - $200,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30
Location(s):
United States of America
City/Cities:
Atlanta
Travel Required:
26% - 50%
Relocation Provided:
No
Job Posting End Date:
April 3, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca‑Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
#J-18808-Ljbffr