Senior SEO Manager
Service Corporation International, Houston, TX, United States
Our associates celebrate lives. We celebrate our associates.
This role ensures Dignity Memorial appears at the top of search engine results, generating prime visibility and clicks for relevant keywords by connecting strategic vision with operational execution. The Senior Manager, SEO sets the roadmap, manages governance, and leads a high-performing team that executes on technical excellence, local visibility, and high-quality content.
Job Responsibilities Strategy & Roadmap
Own Dignity Memorial’s full SEO strategy across technical, on-page, content, off-site, and AI search to drive sustainable, high-quality organic growth
Define KPIs and reporting frameworks that connect performance growth to revenue growth, priorities, and long-term SEO goals across all Dignity Memorial properties
Translate corporate objectives into actionable SEO initiatives that drive measurable growth
Partner with IT, Product, and Content teams to ensure SEO requirements are embedded into all digital projects
Establish SEO governance – the framework of standards, processes, and accountability that ensures consistent optimization practices, protects site health, and maintains SEO quality across all locations
Reporting & Insights
Develop and maintain SEO dashboards and KPIs using GA4, GSC, etc. and source new analytics tools as needed
Define and evolve SEO KPIs to measure success across organic visibility, engagement, and lead generation
Translate performance data into actionable insights and recommendations
Present SEO performance and strategy updates to Marketing and Executive leadership
Content Optimization
Oversee on-page SEO and content improvement initiatives led by the SEO Manager
Guide keyword targeting, metadata strategy, and content quality enhancements for location, obituary, and educational pages
Partner with Content and UX teams to ensure content aligns with user intent and supports conversion
Local Search
Oversee local search governance
Define strategy for improving local map pack visibility and keyword performance across 2,000+ locations
Ensure NAP consistency, schema accuracy, and high-quality local landing pages
Technical SEO & Site Health
Oversee site infrastructure optimization, Core Web Vitals, and structured data implementation
Partner with IT and Technical SEO to ensure crawlability, indexation, and site performance are continuously improved
Maintain SEO governance documentation and technical audit tracking
Manage multilingual SEO and international page translation workflows – ensuring metadata, hreflang, and translated content are properly configured and indexed across all languages
Vendor & Tool Relationships
Manage SEO tool stack and vendor partnerships
Evaluate new tools, manage contracts, and ensure effective vendor governance
Standardize SEO processes and reporting across teams
This is not intended to be an all-inclusive list of the essential functions or duties related to this job
Minimum Requirements Education
Bachelor’s degree required. Preferably in marketing but other majors will be considered
Experience
Experience working with large‑scale website(s) with at least 1M+ URLs
7+ years of SEO experience with multi‑language, multi‑location website(s) with experience managing teams
Experience working cross‑functionally with developers, content creators, and executives
Knowledge, Skills and Abilities
Excellent communication skills, with the ability to translate SEO insights into business outcomes
Strong understanding of technical SEO, local SEO, and content optimization best practices
Proficiency with tools such as GSC, GA4, Screaming Frog, and Semrush
Proven track record driving measurable SEO growth for multi‑location or enterprise‑scale websites
Expertise in international SEO and translated content management (hreflang, canonical structure, metadata translation)
Work Conditions Work Environment
Work indoors during all seasons and weather conditions
Comply with Corporate dress code policy
Work Postures
Sitting continuously for many hours per day, up to 6 hours per day
Climbing stairs to access buildings frequently
Physical Demands
Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage
Work Hours
Working beyond “standard” hours as the need arises
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This role ensures Dignity Memorial appears at the top of search engine results, generating prime visibility and clicks for relevant keywords by connecting strategic vision with operational execution. The Senior Manager, SEO sets the roadmap, manages governance, and leads a high-performing team that executes on technical excellence, local visibility, and high-quality content.
Job Responsibilities Strategy & Roadmap
Own Dignity Memorial’s full SEO strategy across technical, on-page, content, off-site, and AI search to drive sustainable, high-quality organic growth
Define KPIs and reporting frameworks that connect performance growth to revenue growth, priorities, and long-term SEO goals across all Dignity Memorial properties
Translate corporate objectives into actionable SEO initiatives that drive measurable growth
Partner with IT, Product, and Content teams to ensure SEO requirements are embedded into all digital projects
Establish SEO governance – the framework of standards, processes, and accountability that ensures consistent optimization practices, protects site health, and maintains SEO quality across all locations
Reporting & Insights
Develop and maintain SEO dashboards and KPIs using GA4, GSC, etc. and source new analytics tools as needed
Define and evolve SEO KPIs to measure success across organic visibility, engagement, and lead generation
Translate performance data into actionable insights and recommendations
Present SEO performance and strategy updates to Marketing and Executive leadership
Content Optimization
Oversee on-page SEO and content improvement initiatives led by the SEO Manager
Guide keyword targeting, metadata strategy, and content quality enhancements for location, obituary, and educational pages
Partner with Content and UX teams to ensure content aligns with user intent and supports conversion
Local Search
Oversee local search governance
Define strategy for improving local map pack visibility and keyword performance across 2,000+ locations
Ensure NAP consistency, schema accuracy, and high-quality local landing pages
Technical SEO & Site Health
Oversee site infrastructure optimization, Core Web Vitals, and structured data implementation
Partner with IT and Technical SEO to ensure crawlability, indexation, and site performance are continuously improved
Maintain SEO governance documentation and technical audit tracking
Manage multilingual SEO and international page translation workflows – ensuring metadata, hreflang, and translated content are properly configured and indexed across all languages
Vendor & Tool Relationships
Manage SEO tool stack and vendor partnerships
Evaluate new tools, manage contracts, and ensure effective vendor governance
Standardize SEO processes and reporting across teams
This is not intended to be an all-inclusive list of the essential functions or duties related to this job
Minimum Requirements Education
Bachelor’s degree required. Preferably in marketing but other majors will be considered
Experience
Experience working with large‑scale website(s) with at least 1M+ URLs
7+ years of SEO experience with multi‑language, multi‑location website(s) with experience managing teams
Experience working cross‑functionally with developers, content creators, and executives
Knowledge, Skills and Abilities
Excellent communication skills, with the ability to translate SEO insights into business outcomes
Strong understanding of technical SEO, local SEO, and content optimization best practices
Proficiency with tools such as GSC, GA4, Screaming Frog, and Semrush
Proven track record driving measurable SEO growth for multi‑location or enterprise‑scale websites
Expertise in international SEO and translated content management (hreflang, canonical structure, metadata translation)
Work Conditions Work Environment
Work indoors during all seasons and weather conditions
Comply with Corporate dress code policy
Work Postures
Sitting continuously for many hours per day, up to 6 hours per day
Climbing stairs to access buildings frequently
Physical Demands
Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage
Work Hours
Working beyond “standard” hours as the need arises
#J-18808-Ljbffr