Product Marketing Strategist
Asal Yemen, New York, NY, United States
At Asal Yemen, we are more than a café, we are a story.
Rooted in the mountains of Yemen, our brand brings authentic Yemeni coffee, rare Sidr honey, and traditional flavors to a modern audience in New York. Every product we offer carries heritage, craftsmanship, and culture.
Now, we’re looking for a creative and strategic Marketing Strategist to help us grow our brand and share our story with the world.
What You’ll Do:
Develop and execute marketing strategies for a premium coffee and lifestyle brand
Create compelling storytelling content across Instagram, TikTok, and digital platforms
Build and manage brand identity, voice, and positioning
Plan and launch campaigns for seasonal drinks, products, and promotions
Optimize content for SEO and online visibility
Analyze customer behavior and market trends to drive growth
Collaborate on in-store experience and brand storytelling
Qualifications:
Passionate about coffee culture, food & beverage, or lifestyle brands
Strong in storytelling, branding, and content creation
Experience with social media marketing and digital growth
Creative thinker with a strategic mindsetAbility to understand and communicate cultural authenticity
Bonus: Experience in café, hospitality, or specialty coffee industry
Why Join Asal Yemen?
Be part of a unique brand rooted in heritage and authenticity
Opportunity to shape and grow a premium coffee concept
Work directly with the founder and influence brand direction
Creative freedom to build impactful campaigns
Fast-growing business with long-term vision
Let’s build something meaningful; one story, one cup at a time.
#Hiring #MarketingJobs #BrooklynJobs #CoffeeIndustry #BrandMarketing #SocialMediaMarketing #AsalYemen #NYCJobs #CreativeJobs
#J-18808-Ljbffr
Rooted in the mountains of Yemen, our brand brings authentic Yemeni coffee, rare Sidr honey, and traditional flavors to a modern audience in New York. Every product we offer carries heritage, craftsmanship, and culture.
Now, we’re looking for a creative and strategic Marketing Strategist to help us grow our brand and share our story with the world.
What You’ll Do:
Develop and execute marketing strategies for a premium coffee and lifestyle brand
Create compelling storytelling content across Instagram, TikTok, and digital platforms
Build and manage brand identity, voice, and positioning
Plan and launch campaigns for seasonal drinks, products, and promotions
Optimize content for SEO and online visibility
Analyze customer behavior and market trends to drive growth
Collaborate on in-store experience and brand storytelling
Qualifications:
Passionate about coffee culture, food & beverage, or lifestyle brands
Strong in storytelling, branding, and content creation
Experience with social media marketing and digital growth
Creative thinker with a strategic mindsetAbility to understand and communicate cultural authenticity
Bonus: Experience in café, hospitality, or specialty coffee industry
Why Join Asal Yemen?
Be part of a unique brand rooted in heritage and authenticity
Opportunity to shape and grow a premium coffee concept
Work directly with the founder and influence brand direction
Creative freedom to build impactful campaigns
Fast-growing business with long-term vision
Let’s build something meaningful; one story, one cup at a time.
#Hiring #MarketingJobs #BrooklynJobs #CoffeeIndustry #BrandMarketing #SocialMediaMarketing #AsalYemen #NYCJobs #CreativeJobs
#J-18808-Ljbffr