Social Media Strategist
Carle Inclusion Connection Group, Champaign, IL, United States
Overview
We are seeking an experienced Social Media Strategist with strong social media experience in a corporate setting and a proven track record managing business-focused accounts; experience in healthcare is a plus.
This is a position within the Carle Health Digital Marketing Department. The Social Media Strategist develops and executes Carle Health and its subsidiaries organic social strategy, paid social media, and content calendars across all owned channels to grow audience engagement and brand visibility. This position develops comprehensive strategies that incorporate competitor research, platform analysis, messaging, and audience segmentation. The specialist tracks and analyzes key performance metrics including traffic, engagement, and ROI to optimize effectiveness and drive business results. The position will also oversee and manage reputation management and support our customer response approach for Google, LinkedIn, Meta, Yelp, etc.
Qualifications
Certifications: None specified
Education: Bachelor's degree in a related field
Work experience: Related field
Responsibilities
Develop and execute social media strategy; develop content and calendar for social media platforms including written, video, graphic design and imagery optimized for socials.
Plan, create, and post organic and paid social media content for all Carle Health properties.
Use editing software to adjust creative elements to best support social media outcomes.
Oversee reputation management by monitoring audience responses to social media posts, Google reviews, Yelp, LinkedIn and messaging in a timely manner.
Integrate social SEO strategies to optimize discoverability and audience reach through keyword research.
Utilize AI‑assisted tools for content ideation, audience insights, and workflow optimization while preserving human‑led creativity and brand authenticity.
Build and manage a content calendar aligned to marketing campaigns, provider onboarding, service line launches and larger system‑strategic priorities.
Uphold social listening protocols to monitor brand sentiment, identify emerging trends, and enable rapid response to opportunities and issues.
Track and analyze KPIs including follower growth, engagement rates, traffic, and ROAS, translating insights into actionable strategy refinements to maximize Carle Health objectives.
Own UTM tracking to measure campaign performance, referral traffic, and content effectiveness.
Partner with Marketing, Communications, Paid Media and Creative teams to assist with content concepting and creation and support the development of campaigns and events to drive increased awareness, engagement and ongoing audience growth.
Provide strategic counsel, solutions and planning while executing social media recommendations and campaigns.
Act as the social voice of system properties and accelerate opportunities for engagement, crisis management and customer service to the appropriate resources.
Create and optimize social media targeting with an understanding of trends, regulations and individual platforms.
Use native platforms and management tools to schedule content while tracking and reporting metrics on engagement across all platforms to provide vital insights to better support marketing and communications outcomes.
Ensure materials produced by the health system adhere to legal and compliance mandates for ADA, CMS and other laws.
Coordinate with internal stakeholders to lead and support a wide range of efforts to success, multitasking several campaigns and projects concurrently.
Maintain a collaborative spirit and nimble mindset in supporting special projects as assigned.
Have expert understanding of system management tools used to schedule, track and deploy messaging.
Stay up‑to‑date with the latest social media trends and digital technologies.
About Us Find it here.
Discover the job, the career, the purpose you were meant for. At Carle Health, we're committed to fostering a workplace where every team member feels valued, respected and empowered, where passion and purpose come together to positively impact the lives of our patients and our communities. Find it all at Carle Health.
Our nearly 17,000 team members and providers work together to support patient care across central and southeastern Illinois. We’ve grown to include eight award‑winning hospitals and a multispecialty provider group with more than 1,500 doctors and advanced practice providers. We’re developing the next generation of providers and healthcare professionals through Carle Illinois College of Medicine, the world’s first engineering‑based medical school, and Methodist College. Carle BroMenn Medical Center, Carle Foundation Hospital, Carle Health Methodist Hospital, Carle Health Proctor Hospital, Carle Health Pekin Hospital, and Carle Hoopeston Regional Health Center hold Magnet® designations, the nation’s highest honor for nursing care. We offer opportunities in several communities throughout central Illinois with potential for growth and lifelong careers at Carle Health.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Carle Health participates in E‑Verify and may provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee’s Form I‑9 to confirm work authorization. For more information: human.resources@carle.com.
Compensation and Benefits The compensation range for this position is $28.38 per hour – $47.39 per hour. This represents a good‑faith minimum and maximum range for the role at the time of posting by Carle Health. The actual compensation offered a candidate will be dependent on a variety of factors including, but not limited to, the candidate’s experience, qualifications, location, training, licenses, shifts worked and compensation model.
Carle Health offers a comprehensive benefits package for team members and providers. To learn more, visit careers.carlehealth.org/benefits.
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This is a position within the Carle Health Digital Marketing Department. The Social Media Strategist develops and executes Carle Health and its subsidiaries organic social strategy, paid social media, and content calendars across all owned channels to grow audience engagement and brand visibility. This position develops comprehensive strategies that incorporate competitor research, platform analysis, messaging, and audience segmentation. The specialist tracks and analyzes key performance metrics including traffic, engagement, and ROI to optimize effectiveness and drive business results. The position will also oversee and manage reputation management and support our customer response approach for Google, LinkedIn, Meta, Yelp, etc.
Qualifications
Certifications: None specified
Education: Bachelor's degree in a related field
Work experience: Related field
Responsibilities
Develop and execute social media strategy; develop content and calendar for social media platforms including written, video, graphic design and imagery optimized for socials.
Plan, create, and post organic and paid social media content for all Carle Health properties.
Use editing software to adjust creative elements to best support social media outcomes.
Oversee reputation management by monitoring audience responses to social media posts, Google reviews, Yelp, LinkedIn and messaging in a timely manner.
Integrate social SEO strategies to optimize discoverability and audience reach through keyword research.
Utilize AI‑assisted tools for content ideation, audience insights, and workflow optimization while preserving human‑led creativity and brand authenticity.
Build and manage a content calendar aligned to marketing campaigns, provider onboarding, service line launches and larger system‑strategic priorities.
Uphold social listening protocols to monitor brand sentiment, identify emerging trends, and enable rapid response to opportunities and issues.
Track and analyze KPIs including follower growth, engagement rates, traffic, and ROAS, translating insights into actionable strategy refinements to maximize Carle Health objectives.
Own UTM tracking to measure campaign performance, referral traffic, and content effectiveness.
Partner with Marketing, Communications, Paid Media and Creative teams to assist with content concepting and creation and support the development of campaigns and events to drive increased awareness, engagement and ongoing audience growth.
Provide strategic counsel, solutions and planning while executing social media recommendations and campaigns.
Act as the social voice of system properties and accelerate opportunities for engagement, crisis management and customer service to the appropriate resources.
Create and optimize social media targeting with an understanding of trends, regulations and individual platforms.
Use native platforms and management tools to schedule content while tracking and reporting metrics on engagement across all platforms to provide vital insights to better support marketing and communications outcomes.
Ensure materials produced by the health system adhere to legal and compliance mandates for ADA, CMS and other laws.
Coordinate with internal stakeholders to lead and support a wide range of efforts to success, multitasking several campaigns and projects concurrently.
Maintain a collaborative spirit and nimble mindset in supporting special projects as assigned.
Have expert understanding of system management tools used to schedule, track and deploy messaging.
Stay up‑to‑date with the latest social media trends and digital technologies.
About Us Find it here.
Discover the job, the career, the purpose you were meant for. At Carle Health, we're committed to fostering a workplace where every team member feels valued, respected and empowered, where passion and purpose come together to positively impact the lives of our patients and our communities. Find it all at Carle Health.
Our nearly 17,000 team members and providers work together to support patient care across central and southeastern Illinois. We’ve grown to include eight award‑winning hospitals and a multispecialty provider group with more than 1,500 doctors and advanced practice providers. We’re developing the next generation of providers and healthcare professionals through Carle Illinois College of Medicine, the world’s first engineering‑based medical school, and Methodist College. Carle BroMenn Medical Center, Carle Foundation Hospital, Carle Health Methodist Hospital, Carle Health Proctor Hospital, Carle Health Pekin Hospital, and Carle Hoopeston Regional Health Center hold Magnet® designations, the nation’s highest honor for nursing care. We offer opportunities in several communities throughout central Illinois with potential for growth and lifelong careers at Carle Health.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. Carle Health participates in E‑Verify and may provide the Social Security Administration and, if necessary, the Department of Homeland Security with information from each new employee’s Form I‑9 to confirm work authorization. For more information: human.resources@carle.com.
Compensation and Benefits The compensation range for this position is $28.38 per hour – $47.39 per hour. This represents a good‑faith minimum and maximum range for the role at the time of posting by Carle Health. The actual compensation offered a candidate will be dependent on a variety of factors including, but not limited to, the candidate’s experience, qualifications, location, training, licenses, shifts worked and compensation model.
Carle Health offers a comprehensive benefits package for team members and providers. To learn more, visit careers.carlehealth.org/benefits.
#J-18808-Ljbffr