Sr. Manager, Omni Shopper Marketing - Walmart
Kraft Heinz, Rogers, AR, United States
Job Description
The Senior Manager, Omni Shopper Marketing – Club is an integral part of the WM/Club Shopper Marketing team within the Sales Customer Development Organization. This individual supports area leadership, owns the management of the Walmart marketing budget for key categories, spearheads strategic annual planning of key drive periods at retail and acts as the main contact and trusted adviser to internal and external partners.
Essential Functions & Responsibilities
Provide Shopper Marketing leadership, tactic expertise, and key point of contact to Walmart sales team, Walmart Connect and Walmart merchants
Own budget management/reporting and ongoing process improvement for Walmart pantry
Steer strategic annual planning of key marketing activations and strategy in-store and online
Partner with BU and Central Marketing Teams to identify and develop shopper programs that align with both customer objectives as well as internal sales and brand team goals
Brief agency teams and internal partners on shopper marketing activations, providing clear guidance on success criteria
Adapt strategies and tactics based on real time performance data
Build compelling selling tools to aid the field with securing retailer support of key promotions
Establish new routines and rituals to improve communication and knowledge sharing between the field, BU, and leadership
Own relationship with creative agency team for Walmart pantry business
Tailor brand strategies to Walmart environment for optimized shopper experiences, to deliver sales, market share, and improved ROI
Expected Experience & Required Skills
Consumer package goods industry experience or similar experience
Proficient in Microsoft Office programs
Strong sales, finance, category planning and/or analytical background
Strong oral and written communication skills, including reporting and presentation skills
Excellent organization and project management skills
Ability to work autonomously with minimal direction
Ability to effectively summarize sophisticated information upwards and influence sales leadership to drive appropriate action
Strong at forging internal/external relationships and commanding trust/respect of others
Proven track record to coordinate a strategic vision and a team of individuals in a fast‑paced, results driven environment
Knowledge of retailers and broker environment
Work Environment & Schedule This position is considered a normal office environment with limited travel or visits to external locations; offices are open workspaces. Additionally, this role requires work a salaried, exempt schedule to best execute against customer and internal expectations.
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’s strategy and values.
New Hire Base Salary Range $120,800.00 - $151,000.00
Bonus This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.
Benefits Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well‑being lifestyle for our employees and their families.
Benefits Details
Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s) Rogers Sales
Equal Opportunity Employer Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
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Essential Functions & Responsibilities
Provide Shopper Marketing leadership, tactic expertise, and key point of contact to Walmart sales team, Walmart Connect and Walmart merchants
Own budget management/reporting and ongoing process improvement for Walmart pantry
Steer strategic annual planning of key marketing activations and strategy in-store and online
Partner with BU and Central Marketing Teams to identify and develop shopper programs that align with both customer objectives as well as internal sales and brand team goals
Brief agency teams and internal partners on shopper marketing activations, providing clear guidance on success criteria
Adapt strategies and tactics based on real time performance data
Build compelling selling tools to aid the field with securing retailer support of key promotions
Establish new routines and rituals to improve communication and knowledge sharing between the field, BU, and leadership
Own relationship with creative agency team for Walmart pantry business
Tailor brand strategies to Walmart environment for optimized shopper experiences, to deliver sales, market share, and improved ROI
Expected Experience & Required Skills
Consumer package goods industry experience or similar experience
Proficient in Microsoft Office programs
Strong sales, finance, category planning and/or analytical background
Strong oral and written communication skills, including reporting and presentation skills
Excellent organization and project management skills
Ability to work autonomously with minimal direction
Ability to effectively summarize sophisticated information upwards and influence sales leadership to drive appropriate action
Strong at forging internal/external relationships and commanding trust/respect of others
Proven track record to coordinate a strategic vision and a team of individuals in a fast‑paced, results driven environment
Knowledge of retailers and broker environment
Work Environment & Schedule This position is considered a normal office environment with limited travel or visits to external locations; offices are open workspaces. Additionally, this role requires work a salaried, exempt schedule to best execute against customer and internal expectations.
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’s strategy and values.
New Hire Base Salary Range $120,800.00 - $151,000.00
Bonus This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.
Benefits Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well‑being lifestyle for our employees and their families.
Benefits Details
Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program, Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s) Rogers Sales
Equal Opportunity Employer Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
#J-18808-Ljbffr