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Newsday Media Group is a locally owned, independent media company grounded in journalistic excellence, integrity, and commitment to the communities it serves. With 19 Pulitzer Prizes and dozens of Emmy Awards, it's one of the most decorated news organizations in the country.

The company is in the middle of a significant transformation, expanding from its newspaper roots into a multimedia operation spanning digital, video, podcasts, live events, and data-driven civic engagement. NMG properties include the flagship Newsday and Newsday.com, NewsdayTV, the Newsday Live events series, and nextLI, a civic research and community forum platform funded by The Rauch Foundation.

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Newsday's investigative unit has driven real-world change, from prompting schools to replace unsafe football helmets to contributing reporting that led to federal corruption convictions. Community programs include the Newsday Marching Band Festival, CheerFest, Scholar-Artist honors, and partnerships with local nonprofits focused on hunger, housing, youth education, and child welfare.

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Full-time

Description

Balanced Body

is an energetic, environmentally sensitive company that is growing! Founded over 50 years ago, Balanced Body leads the world in providing Pilates equipment and education. We are looking for a developer who doesn't just execute designs but acts as a technical consultant to improve our user journey and e-commerce performance.

THE TECHNICAL CORE (REQUIRED)\nTo be successful in this role, you must have expert-level proficiency in:

Modern Frameworks:

3+ years of experience with

React

and

Gatsby .\nShopify Ecosystem:

Extensive experience with

Shopify Storefront and Admin APIs .\nHeadless Architecture:

Proven ability to build and optimize high-performance, API-driven e-commerce experiences (Product Detail Pages, checkout flows, and merchandising).\nData Integration:

Strong proficiency with

GraphQL

and REST APIs.\nKey Responsibilities

Build & Scale:

Develop responsive, accessible, and high-quality web interfaces using our modern front-end stack.\nConsult & Collaborate:

Partner closely with design, marketing, and development teams to translate wireframes and prototypes into scalable code.\nOptimize & Experiment:

Implement and support

A/B tests

and UX experiments to drive conversion rates and engagement.\nData-Driven UX:

Use analytics tools (GA4, heatmaps, session recordings) to identify friction points and guide usability improvements.\nArchitecture Ownership:

Maintain and improve front-end architecture, coding standards, and reusable component libraries.\nStay Ahead:

Continuously stay up-to-date with emerging front-end and headless technologies to keep our digital experience world-class.

Requirements

Qualifications & Technical Skills

3+ years of experience

in front-end web development with a strong focus on UX/UI.\nExpert React & Gatsby Knowledge:

Extensive experience with modern libraries (React) and static site generators (Gatsby) for high-speed performance.\nAdvanced Shopify Integration:

Direct, hands-on experience with

Shopify Storefront and Admin APIs

is required.\nAPI-Driven Architecture:

Deep understanding of GraphQL, REST APIs, and working within

headless

environments.\nFoundational Excellence:

Strong proficiency in HTML5, CSS3, and JavaScript (ES6+).\nDesign-to-Code:

Experience implementing pixel-perfect, responsive designs from

Figma

with a mobile-first mindset.\nE-commerce Specialist:

Experience building product detail pages, customization interfaces, and checkout flows.\nPerformance & Accessibility:

Knowledge of

Core Web Vitals

(speed, delivery) and accessibility standards such as

WCAG .\nModern Tooling:

Experience with version control (Git/GitHub) and search platforms like

Algolia

or Unboxed.\nAgile Collaboration:

Comfort working on multiple simultaneous projects in an Agile/Scrum environment.

The Company

https://www.pilates.com/balanced-body/

Balanced Body is the world's largest manufacturer of Pilates equipment, as well as a provider of high-quality Pilates and mind-body teacher training and continuing education. We currently do business in over 150 countries, with world-renowned customer service and a proven commitment to environmentally friendly business practices. If you want to work with a company with a passion for changing lives in ways small and large, we want to hear from you!

We offer competitive compensation and excellent benefits including:

Medical, Dental and Vision

401(k) plan & Match!

Life, AD&D and Long-Term Disability Insurance

Paid time off and holidays

Balanced Body is an equal opportunity employer dedicated to workforce diversity

Salary Description

75,000-95,000\n","Job Type

Full-time

Description

Balanced Body

is an energetic, environmentally sensitive company that is growing...",[528],{"_458":459,"_454":455,"_452":453,"_456":457,"_460":461},["B","3036508563"],"23 hours ago","/jobs/3036508563-e-commerce-developer-headless-shopify-gatsby",{"_435":434,"_439":533,"_470":471,"_462":463,"_248":534,"_446":535,"_433":434,"_113":536,"_437":199,"_438":199,"_472":471,"_448":199,"_449":537,"_431":539,"_473":474,"_436":120,"_487":488,"_478":540,"_489":536,"_490":484,"_492":493,"_494":495,"_496":541},["D",1774706400000],"At Balanced Body, we believe in the power of movement. Do you know how to move people?

We’re looking for an Email & Lifecycle Marketing Manager who understands that a great customer journey is a lot like a perfect Pilates session: it requires precision, flow, and a deep connection to the individual. If you’re a master of Klaviyo and Shopify who can blend data-driven segmentation with human storytelling, help us build the digital \"flow\" that keeps our global community engaged and inspired.

The Email & Lifecycle Marketing Manager is responsible for developing and executing Balanced Body’s email and SMS marketing strategy across both campaigns and automated lifecycle flows. This role will drive revenue growth, customer engagement, and retention by delivering highly personalized communications throughout the entire customer journey.

This position owns the planning, execution, and optimization of promotional campaigns, triggered lifecycle flows, and customer segmentation strategies using Klaviyo and Shopify data.

The ideal candidate is both a creative storyteller and a data-driven marketer who understands how to use lifecycle marketing to increase customer lifetime value.

Responsibilities

Plan, write, and execute email and SMS marketing campaigns including promotions, product launches, content, and newsletters.

Manage the Email & SMS Content Calendar in collaboration with the Marketing team to ensure timely campaign delivery.

Write clear, compelling email copy with strong calls-to-action designed to maximize engagement and conversion.

Coordinate with design, product, and marketing teams to produce high-performing campaign assets.

Ensure all email and SMS communications align with the Balanced Body brand voice and messaging.

Develop, build, and optimize automated lifecycle flows including welcome series, abandoned browse/cart, post-purchase, product education, replenishment, cross-sell, and win-back campaigns.

Map and manage the full customer lifecycle journey, identifying opportunities to improve customer engagement, repeat purchases and retention.

Create nurture sequences for new customers that guide them toward deeper engagement with Pilates products, education, and content.

Implement segmentation strategies to deliver highly personalized messaging based on behavior, purchase history, and engagement.

Own email and SMS performance metrics including revenue attribution, open rates, CTRs, conversion rates, and subscriber growth.

Conduct ongoing A/B testing across subject lines, messaging, send times, segmentation strategies, and automation flows.

Monitor list health and engagement to ensure optimal deliverability and compliance.

Analyze performance data and provide regular reporting with insights and recommendations for improvement.

Partner with the broader Marketing team to support integrated campaigns across email, SMS, web, social, and content marketing.

Align lifecycle marketing with key product launches, promotions, and seasonal campaigns.

Assist in developing the 6–12 month Content Marketing Calendar and coordinate email support for key initiatives.

Participate in the CORE blog team to develop content where needed and align blog distribution with email marketing efforts.

Use email marketing to promote content that supports the Pilates community and Balanced Body brand authority.

Stay current on lifecycle marketing best practices, personalization techniques, and emerging email/SMS trends.

Propose new campaigns, flows, and segmentation strategies that drive subscriber engagement and revenue growth.

Qualifications

5 - 8+ years experience in email marketing, lifecycle marketing, or CRM marketing

Bachelor’s degree in Marketing, Communications or related field

Proven success managing both promotional email campaigns and automated lifecycle flows

Strong understanding of customer segmentation, personalization and lifecycle marketing strategy

Experience with Klaviyo

Required familiarity with Shopify ecommerce environments

Strong analytical mindset with experience using data to improve marketing performance

Excellent written communication skills with experience writing conversion-focused email copy

Highly collaborative and comfortable working cross-functionally

Motivated self-starter with strong organization and prioritization skills

Experience with Wrike or similar project management tools

Familiarity with WordPress, GA4, and ecommerce analytics

The Company\nBalanced Body is the world's largest designer and manufacturer of Pilates equipment, as well as a provider of high-quality Pilates and other mind-body instructor training and continuing education. We do business in over 100 countries, with world-renowned customer service and a serious commitment to environmentally-friendly business practices. If you want to work with a company with a passion for changing lives in ways small and large, we look forward to hearing from you.

Balanced Body is an equal opportunity employer dedicated to workforce diversity. We offer competitive compensation and excellent benefits including:

Medical, Dental, Vision

401(k) plan

Life and Long Term Disability Insurance

Paid time off and holidays

#J-18808-Ljbffr\n","At Balanced Body, we believe in the power of movement. Do you know how to move people?

We’re looking for an Email & Lifecycle Marketing Ma...","Email & Lifecycle Marketing Manager",[538],{"_458":459,"_454":455,"_452":453,"_456":457,"_460":461},["B","3044045388"],"/jobs/3044045388-email-lifecycle-marketing-manager","/jobs?keyword=Email+%26+Lifecycle+Marketing+Manager","actionData","errors"]