eLead Sales Manager
Cavco Industries, Austin, TX, United States
Lead Management
Track and manage all eLeads within Lasso CRM across all retail locations.
Ensure all inbound leads receive a response within 5 minutes of receipt.
Facilitate rapid connection between customers and live sales representatives.
Monitor and analyze each store’s pipeline, including:
New leads
Active leads
Appointments
Follow-ups
Identify gaps in response time, engagement, and conversion.
Pipeline Support & Coaching
Conduct weekly pipeline review calls with each General Manager.
Identify breakdowns in the sales process (e.g., lack of contact, missed follow-ups, low appointment conversion).
Partner with GMs to develop
targeted, actionable improvement plans .
Provide ongoing coaching and support to improve lead handling and sales execution.
Reinforce accountability and adherence to established lead management standards.
Marketing & Performance Reporting
Track performance of digital campaigns, including ads, floor plans, and promotions.
Analyze lead sources to determine
highest-performing channels and opportunities .
Develop and distribute
weekly performance reports
for each store, including:
Key findings and insights
Agreed-upon action items
Progress updates
Recommended next steps and support needed
Monitor competitor advertising, promotions, and social media activity to stay informed on market trends.
Digital Presence Optimization
Conduct weekly audits of each store’s
website and social media (Facebook)
presence.
Identify opportunities to improve:
Inventory presentation
Photo quality
Messaging and branding
Customer engagement
Partner with stores to implement updates and maintain a strong, consistent digital presence.
Creative & Marketing Support
Develop and edit marketing materials using
Lasso and AI-driven tools .
Create ads, graphics, and promotional content tailored to each store’s inventory and local market.
Support company-wide initiatives to promote homes across all sales centers.
Ensure branding and messaging align with company standards.
On-Site Support
Conduct
quarterly site visits
to retail locations.
Provide hands-on support with:
Lasso CRM utilization
Website and social media optimization
Marketing execution and best practices
Build relationships with store teams to reinforce training and adoption.
Qualifications
Experience in
sales, marketing, or CRM management
(retail or real estate preferred).
Strong working knowledge of CRM systems (Lasso experience highly preferred).
Proven ability to analyze data and translate insights into actionable strategies.
Excellent communication and coaching skills with the ability to influence at all levels.
Proficiency in digital marketing, social media, and content creation tools (including AI tools).
Ability to manage multiple locations and priorities in a fast-paced environment.
Willingness to travel for on-site support (quarterly or as needed).
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Track and manage all eLeads within Lasso CRM across all retail locations.
Ensure all inbound leads receive a response within 5 minutes of receipt.
Facilitate rapid connection between customers and live sales representatives.
Monitor and analyze each store’s pipeline, including:
New leads
Active leads
Appointments
Follow-ups
Identify gaps in response time, engagement, and conversion.
Pipeline Support & Coaching
Conduct weekly pipeline review calls with each General Manager.
Identify breakdowns in the sales process (e.g., lack of contact, missed follow-ups, low appointment conversion).
Partner with GMs to develop
targeted, actionable improvement plans .
Provide ongoing coaching and support to improve lead handling and sales execution.
Reinforce accountability and adherence to established lead management standards.
Marketing & Performance Reporting
Track performance of digital campaigns, including ads, floor plans, and promotions.
Analyze lead sources to determine
highest-performing channels and opportunities .
Develop and distribute
weekly performance reports
for each store, including:
Key findings and insights
Agreed-upon action items
Progress updates
Recommended next steps and support needed
Monitor competitor advertising, promotions, and social media activity to stay informed on market trends.
Digital Presence Optimization
Conduct weekly audits of each store’s
website and social media (Facebook)
presence.
Identify opportunities to improve:
Inventory presentation
Photo quality
Messaging and branding
Customer engagement
Partner with stores to implement updates and maintain a strong, consistent digital presence.
Creative & Marketing Support
Develop and edit marketing materials using
Lasso and AI-driven tools .
Create ads, graphics, and promotional content tailored to each store’s inventory and local market.
Support company-wide initiatives to promote homes across all sales centers.
Ensure branding and messaging align with company standards.
On-Site Support
Conduct
quarterly site visits
to retail locations.
Provide hands-on support with:
Lasso CRM utilization
Website and social media optimization
Marketing execution and best practices
Build relationships with store teams to reinforce training and adoption.
Qualifications
Experience in
sales, marketing, or CRM management
(retail or real estate preferred).
Strong working knowledge of CRM systems (Lasso experience highly preferred).
Proven ability to analyze data and translate insights into actionable strategies.
Excellent communication and coaching skills with the ability to influence at all levels.
Proficiency in digital marketing, social media, and content creation tools (including AI tools).
Ability to manage multiple locations and priorities in a fast-paced environment.
Willingness to travel for on-site support (quarterly or as needed).
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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