
E-Commerce Website, Sales & Catalog Manager
AVLGEAR, Santa Fe Springs, CA, United States
We are a company based in Santa Fe Springs that is growing rapidly within pro audio, video, and lighting equipment distribution and online sales. We are an Authorized dealer for established name brands such as Yamaha, Shure, Sennheiser, ADJ, and hundreds of others. Our online sector has been expanding drastically and we are looking for a person who can grow with the company.
Overview
We’re seeking a strategic, detail-driven E-Commerce Catalog & Website Manager to lead marketplace listing operations, vendor pricing compliance, and multi-channel catalog management across Amazon, eBay, Reverb, Shopify, Walmart, and future channels. This role builds scalable workflows, leverages Excel-driven automation, and ensures content accuracy, margin integrity, and MAP compliance across tens of thousands of SKUs, while continuously improving our Shopify website performance.
Key Responsibilities
Catalog & Bulk Upload Management
Ensure content and pricing accuracy and consistency across Shopify, Walmart, Amazon, eBay, and Reverb, and Sellercloud (Inventory Software).
Execute and oversee large-scale catalog updates using Excel-based upload templates (Amazon flat files, Walmart spec sheets, Shopify CSVs, eBay/Reverb and Sellercloud).
Audit listings to identify pricing discrepancies, outdated content, and distributor misalignments daily.
Shopify Website Improvement
Improve product pages, collections, navigation, and on-site merchandising to increase sales conversion and improve overall SEO.
Oversee bulk website updates, product organization, and overall user experience improvements.
As a dealer, manage and grow online sales through our website by developing and executing effective marketing strategies while staying informed and adapting trends.
Ensure compliance with vendor MAP policies across all channels.
Manage vendor cost updates, pricing adjustments, discontinued items, and replacements.
Develop workflows to protect margins and maintain channel pricing consistency.
Excel & Process Leadership
Build and maintain Excel-based automation tools using advanced formulas (XLOOKUP/VLOOKUP, INDEX/MATCH, IF/IFS, SUMIFS, TEXT, TRIM/CLEAN, CONCAT/TEXTJOIN).
Establish SOPs for listing creation, pricing updates, and bulk uploads.
Train and oversee listing specialists and website team members while driving continuous process improvement.
Required Skills & Qualifications
3–6+ years in e-commerce catalog, marketplace, or listing operations (Amazon experience strongly preferred).
Experience leading projects, workflows, or team members.
Advanced Excel proficiency with large datasets and formula-driven automation.
Experience with flat files and bulk upload tools (Amazon, Shopify, Walmart, eBay).
Strong understanding of MAP policies, vendor pricing (cost, MSRP, MAP), and margin management.
High attention to detail and ability to manage tens of thousands of SKUs in a fast-paced environment.
Paid Time Off (PTO): Competitive vacation and sick leave.
Retirement Security: 401(k) with a Safe Harbor Match .
Long-Term Wealth Building: Participation in our Cash Balance Plan and Profit Sharing .
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