Freelance - US Social Media Manager
Bloch International, New York, NY, United States
Bloch, theworldsleading dance footwear and apparel brandis seeking aFreelanceU.S. Social Media Managerwith provenexpertisein social growth, engagement, influencer partnerships, and strategic content developmentwithin a fashion,lifestyleor active brand.
This role will driveUS focusedorganicsocial strategy, contentand execution across our Bloch Active channels andassistin US focused content and strategy for Bloch Dance channels, to drive US customer acquisition, brand growth, and measurable business impact.
The Social Media Manager willbe responsible fordeveloping and executing data-informed US focused socialcontentthat increase traffic, engagement, and conversion. This includes overseeing US influencer activations, producing authentic and performance-oriented brand content, and elevating local US store visibility through targeted social initiatives.
The ideal candidate combines creative intuition with performance marketing rigor — someone who understands how to scale social reach, drive engagement,develop social content,activatecreatorsand transform social channels into powerful customer acquisition engines.
This is a remote role but will require regular weekly travel to Bloch New York store(minimum 1 time per week)andto occasionalUS events in New York area and beyond, to create and develop social content.
Key Responsibilities
Develop and executeUS focusedsocial media strategy/ contentfocused onacquiringnew US customers for Bloch Active(IG,Facebookand TikTok)and Bloch Dance (TikTokfocus and Instagram) and key products/ collections.
Align organic social planning with global team and broader digital marketing and eCommerce initiatives
Identifygrowth opportunities,partnerships, collaborations,audience segments, and content formats that drive measurable acquisition and conversion
Monitor performance metrics andoptimizestrategy based on data insights
Platform Ownership
Develop and growUS centric content forthe Bloch Active(Instagram,Facebookand TikTok accounts) andBloch Dance(Instagram andTikTok accountsalongside global team)developing a deep understanding of each target audience.
Plan and schedule content across platforms(Bloch Active)tomaintainconsistent messaging and compelling product storytelling.
Collaborate with marketing, product, retail, and creative teams to support launches and campaigns.
Manage community engagement by proactively interacting with followers to drive conversation and build loyalty.
Track and report performance metrics, assess growth opportunities,monitorcompetitor activity, andleveragesocial media trends to inform and refine strategy.
Influencer & Creator Management
Source, evaluate, and cultivate authenticUS basedinfluencer partnerships that align with brand values andobjectivesfor both brand-wide and product-specific launch campaigns.
Manage influencer activations, including paid and gifted content partnerships,managingand utilising theUpfluenceplatform.
Track campaign performance and reportresultsto inform and refine overall influencer strategy.
Lead and support local retail teams in executing in-store influencer and educator initiatives to drive footfall and increase brand awareness.
Community & Store Awareness
Drive brand and local store awareness through consistent Facebook community engagement andposition.
Develop localized social initiatives that connect digital audiences to physical retail locations
Partner with store teams to highlight events, educators, and community stories
Reporting & Optimization Track and report on KPIs including:
New customer acquisition indicators
Engagement
Reach
Traffic contribution
Influencer ROI
Deliver actionable recommendations to improve performance
3–5+ years social media experiencein eitheractivewear, dance, lifestyle, or performance apparel industries
Demonstrated experience using social platforms to drive customer acquisition, not just engagement
Experience managing influencer campaigns and creator relationships
Exceptional understanding of TikTok, Instagram, and Facebook ecosystems
Social content creation or creative direction experience
Excellent organizational and planning skills
Preferred
Familiarity with influencer platforms (Upfluencepreferred)
Danceor Activebackground
Retail or omnichannel marketing exposure
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This role will driveUS focusedorganicsocial strategy, contentand execution across our Bloch Active channels andassistin US focused content and strategy for Bloch Dance channels, to drive US customer acquisition, brand growth, and measurable business impact.
The Social Media Manager willbe responsible fordeveloping and executing data-informed US focused socialcontentthat increase traffic, engagement, and conversion. This includes overseeing US influencer activations, producing authentic and performance-oriented brand content, and elevating local US store visibility through targeted social initiatives.
The ideal candidate combines creative intuition with performance marketing rigor — someone who understands how to scale social reach, drive engagement,develop social content,activatecreatorsand transform social channels into powerful customer acquisition engines.
This is a remote role but will require regular weekly travel to Bloch New York store(minimum 1 time per week)andto occasionalUS events in New York area and beyond, to create and develop social content.
Key Responsibilities
Develop and executeUS focusedsocial media strategy/ contentfocused onacquiringnew US customers for Bloch Active(IG,Facebookand TikTok)and Bloch Dance (TikTokfocus and Instagram) and key products/ collections.
Align organic social planning with global team and broader digital marketing and eCommerce initiatives
Identifygrowth opportunities,partnerships, collaborations,audience segments, and content formats that drive measurable acquisition and conversion
Monitor performance metrics andoptimizestrategy based on data insights
Platform Ownership
Develop and growUS centric content forthe Bloch Active(Instagram,Facebookand TikTok accounts) andBloch Dance(Instagram andTikTok accountsalongside global team)developing a deep understanding of each target audience.
Plan and schedule content across platforms(Bloch Active)tomaintainconsistent messaging and compelling product storytelling.
Collaborate with marketing, product, retail, and creative teams to support launches and campaigns.
Manage community engagement by proactively interacting with followers to drive conversation and build loyalty.
Track and report performance metrics, assess growth opportunities,monitorcompetitor activity, andleveragesocial media trends to inform and refine strategy.
Influencer & Creator Management
Source, evaluate, and cultivate authenticUS basedinfluencer partnerships that align with brand values andobjectivesfor both brand-wide and product-specific launch campaigns.
Manage influencer activations, including paid and gifted content partnerships,managingand utilising theUpfluenceplatform.
Track campaign performance and reportresultsto inform and refine overall influencer strategy.
Lead and support local retail teams in executing in-store influencer and educator initiatives to drive footfall and increase brand awareness.
Community & Store Awareness
Drive brand and local store awareness through consistent Facebook community engagement andposition.
Develop localized social initiatives that connect digital audiences to physical retail locations
Partner with store teams to highlight events, educators, and community stories
Reporting & Optimization Track and report on KPIs including:
New customer acquisition indicators
Engagement
Reach
Traffic contribution
Influencer ROI
Deliver actionable recommendations to improve performance
3–5+ years social media experiencein eitheractivewear, dance, lifestyle, or performance apparel industries
Demonstrated experience using social platforms to drive customer acquisition, not just engagement
Experience managing influencer campaigns and creator relationships
Exceptional understanding of TikTok, Instagram, and Facebook ecosystems
Social content creation or creative direction experience
Excellent organizational and planning skills
Preferred
Familiarity with influencer platforms (Upfluencepreferred)
Danceor Activebackground
Retail or omnichannel marketing exposure
#J-18808-Ljbffr