Marketing Coordinator
Climbing Business Journal, Lake Crystal, MN, United States
Summary
The Marketing Coordinator is responsible for a wide range of tasks that support the marketing department and overall business. This multi‑faceted role is responsible for managing trade shows, advertising, social media, email marketing, collateral development and more for three rock climbing brands (Essential Climbing, Aragon and Everlast Climbing). Overnight travel to attend trade shows is part of this position. This is a hybrid position (part work in Crystal, MN and part work from home office). The ideal candidate is a self‑starter and task master who enjoys being empowered to affect positive company outcomes.
Essential Duties And Responsibilities
Manage full lifecycle of trade show events including
Planning and coordination (registering, scheduling staff and all logistics)
Booth display and management (design booth, create displays, gather furnishing, prepare promotional materials for attendees and develop promotions)
Prepare, ship, and track all materials/displays and provide trouble‑shooting assistance
Onsite management – Point person, whether part of staff on site or remotely, to oversee booth set up and troubleshoot
Lead management (collect, record and distribute leads)
Track expenses and ROI and report on outcomes
Manage PPC/Google AdWords campaigns. Provide regular reports on metrics.
Develop and manage social media calendar and content posting. Provide regular reports on metrics.
Design and manage email marketing programs, including drafting content, building campaigns and updating mailing lists.
Help maintain and update website content. Make SEO improvements as needed.
Coordinate, manage and implement photo and video shoots.
Participate in photo and video shoots, including setup, coordination, and on‑site support.
Edit photos and videos as needed.
Identify ways to increase effectiveness of marketing initiatives.
Collaborate with other staff on sales and marketing projects as may arise.
Create, design and/or update product literature, collateral, catalogs, price lists, flyers, guides, etc.
Other duties may be assigned by Manager or Supervisor.
Education And/or Experience
BS/BA in marketing, communications or equivalent
Proven experience as marketing specialist or similar role
Travel This position requires some travel, up to 25%.
Computer Skills
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite, HubSpot & CRM) and applications (Web analytics, Google Ads etc.)
Other Requirements/Skills
Thorough understanding of marketing elements (including traditional and digital marketing)
Demonstrable experience in marketing data analytics and tools
Experience managing multiple social media accounts simultaneously
Experience with HubSpot (or similar marketing automation software)
Knowledge of HTML, CSS and web development tools (e.g. Shopify or similar) desired
Intermediate‑level graphic design skills using the Adobe Suite (Illustrator, InDesign or Photoshop)
Well‑organized and detail oriented
Exceptional communication and writing skills
Excellent coordination and multi‑tasking skills
Ability to work autonomously
Commercial awareness partnered with a creative mind
Experience rock climbing and knowledge of the climbing industry is preferred
Salary $60-$68k, commensurate with experience
Benefits
Health, Dental & Vision Insurance (on first day of employment)
401(k) retirement savings plan, with 4% match (after 60 days of employment)
Health Savings Account
Pet Insurance
Short-term disability & life insurance
10 days PTO (accrued) and 11 paid company holidays
SEND YOUR RESUME! PlayCore is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
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Essential Duties And Responsibilities
Manage full lifecycle of trade show events including
Planning and coordination (registering, scheduling staff and all logistics)
Booth display and management (design booth, create displays, gather furnishing, prepare promotional materials for attendees and develop promotions)
Prepare, ship, and track all materials/displays and provide trouble‑shooting assistance
Onsite management – Point person, whether part of staff on site or remotely, to oversee booth set up and troubleshoot
Lead management (collect, record and distribute leads)
Track expenses and ROI and report on outcomes
Manage PPC/Google AdWords campaigns. Provide regular reports on metrics.
Develop and manage social media calendar and content posting. Provide regular reports on metrics.
Design and manage email marketing programs, including drafting content, building campaigns and updating mailing lists.
Help maintain and update website content. Make SEO improvements as needed.
Coordinate, manage and implement photo and video shoots.
Participate in photo and video shoots, including setup, coordination, and on‑site support.
Edit photos and videos as needed.
Identify ways to increase effectiveness of marketing initiatives.
Collaborate with other staff on sales and marketing projects as may arise.
Create, design and/or update product literature, collateral, catalogs, price lists, flyers, guides, etc.
Other duties may be assigned by Manager or Supervisor.
Education And/or Experience
BS/BA in marketing, communications or equivalent
Proven experience as marketing specialist or similar role
Travel This position requires some travel, up to 25%.
Computer Skills
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite, HubSpot & CRM) and applications (Web analytics, Google Ads etc.)
Other Requirements/Skills
Thorough understanding of marketing elements (including traditional and digital marketing)
Demonstrable experience in marketing data analytics and tools
Experience managing multiple social media accounts simultaneously
Experience with HubSpot (or similar marketing automation software)
Knowledge of HTML, CSS and web development tools (e.g. Shopify or similar) desired
Intermediate‑level graphic design skills using the Adobe Suite (Illustrator, InDesign or Photoshop)
Well‑organized and detail oriented
Exceptional communication and writing skills
Excellent coordination and multi‑tasking skills
Ability to work autonomously
Commercial awareness partnered with a creative mind
Experience rock climbing and knowledge of the climbing industry is preferred
Salary $60-$68k, commensurate with experience
Benefits
Health, Dental & Vision Insurance (on first day of employment)
401(k) retirement savings plan, with 4% match (after 60 days of employment)
Health Savings Account
Pet Insurance
Short-term disability & life insurance
10 days PTO (accrued) and 11 paid company holidays
SEND YOUR RESUME! PlayCore is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
#J-18808-Ljbffr