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Search Engine Optimization Specialist

Legal Leads Group, Thousand Oaks, CA, United States


As our Senior SEO Specialist / Content Writer, you will serve as the strategic lead for our organic search efforts. Beyond writing long-form, authoritative content, you will architect overarching SEO strategies, conduct deep keyword research, and execute on-page optimizations. You will be responsible for structuring content, optimizing metadata, and ensuring all digital assets perform at the highest level across search engines. This role requires a deep command of Google's evolving algorithms, advanced proficiency with WordPress and Yoast SEO, and the ability to collaborate closely with internal teams to align content with broader high-budget, performance-driven campaigns. About Us

Legal Leads Group, Inc. is a high-performance digital marketing agency specializing in advanced SEO, content strategy, and web development for law firms, medical practices, and e-commerce brands. We are seeking a highly experienced

Senior SEO Specialist / Content Writer

to join our in-house team in Westlake Village, CA. In this role, you will be a critical player in building high-performing, conversion-driven legal content that ranks competitively in search engines and aligns seamlessly with our in-house Google Ads team. You will develop SEO-optimized web pages, pillar content, and site architecture that drive measurable growth, revenue, and market leadership for our clients. Key Responsibilities

Strategic Content Creation:

Write, edit, and optimize high-converting parent/child pages and long-form authoritative content for competitive legal verticals (e.g., personal injury, employment law). Advanced On-Page SEO:

Execute comprehensive on-page SEO strategies, including deep keyword research, advanced internal linking structures, and metadata optimization (title tags, meta descriptions, key phrases). Content Structuring:

Structure content to maximize both SEO value and readability. Platform Management:

Implement and format content directly into WordPress (classic editor) using Yoast SEO. Continuously optimize existing content to improve rankings and conversion rates. Performance Tracking:

Monitor, analyze, and report on organic performance using Google Analytics and Google Search Console. Cross-Functional Collaboration:

Work closely with the internal Google Ads, design, and web development teams to ensure content strategy aligns with overall campaign goals. Quality Assurance:

Maintain a strong command of grammar, clarity, and persuasive writing while adhering to structured content systems and E-E-A-T principles. Qualifications & Requirements

Experience:

3–5+ years of dedicated SEO and technical content writing experience, preferably in legal or medical verticals Technical Skills:

Strong hands‑on experience with WordPress (classic editor) and Yoast SEO; deep understanding of on-page SEO and content structure for ranking Writing Excellence:

Ability to write long‑form, authoritative, conversion‑focused content; strong command of grammar, clarity, and persuasive writing Tool Proficiency:

WordPress, Yoast SEO, Google Analytics, and Google Search Console are highly preferred Process Orientation:

Ability to follow structured content systems and execute strategies efficiently in a fast‑paced environment Mandatory Requirements:

Must work fully on‑site at our Westlake Village, CA office (Monday – Friday, 8:00 AM – 5:00 PM). Must be eligible to work in the U.S. and pass a comprehensive background check. Cannot be self‑employed, freelance, or manage personal SEO clients while employed at Legal Leads Group. What Makes This Role Unique

High-Impact Work:

Work directly on high-budget, performance-driven campaigns with a direct, measurable impact on rankings, leads, and revenue. Team Integration:

Be a pivotal part of a fast-growing, collaborative SEO team working alongside Google Ads specialists. Skill Advancement:

Opportunity to refine advanced SEO strategies beyond basic content writing and take full ownership of high-stakes organic growth. What We Offer

Competitive Compensation:

Depends on Experience, commensurate with senior-level experience, plus performance‑based bonuses. Comprehensive Benefits:

Full health coverage, Paid Time Off (PTO), and standard benefits. Professional Growth:

Career advancement opportunities within a rapidly expanding, high-performance agency. Work Environment: A supportive, collaborative, and results‑driven in‑office culture.

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