Field Marketing Specialist
Ursus, Inc., Frisco, TX, United States
LOCATION: Frisco, TX (Preferred); also open to Pleasanton, CA; Atlanta, GA; Denver, CO; New York, NY; Chicago, IL; or Boulder, CO. (Hybrid)
DURATION: 4-5 Months
PAY RANGE: $40 - $45/hr.
TOP 3 SKILLS:
3–4 years of B2B marketing experience in Field Marketing, Demand Generation, or Marketing Operations with a Bachelor’s degree.
Proficiency in Marketo for program builds, Salesforce for reporting, and enterprise project management tools (e.g., Workfront, Smartsheet).
Strong analytical skills with the ability to leverage data to drive marketing decisions and measure campaign performance.
Company Our client is a leading provider of enterprise cloud applications for finance and human resources.
About the Role We are seeking a dynamic, multi-disciplinary Regional Marketing Manager to support our US Medium Enterprise Business. This role is a unique blend of field marketing and technical execution, requiring a candidate to support both regional marketing plan delivery as well as provide critical operational support for the team.
The ideal candidate has 3-4 years of experience and thrives in a high-growth B2B environment. In the role, you will collaborate with internal stakeholders across Sales, Marketing, Solution Consulting, Corporate Sales Development, and Partner Alliances teams. Your work will play a pivotal role in the execution of our marketing strategy that will generate qualified leads, pipeline, expand our customer community, and position as a leader in the market.
Key Responsibilities Field Marketing & Sales Alignment
Sales Partnership: Act as a primary marketing point of contact for our US Commercial ME sales teams, aligning regional tactics with specific pipeline gaps.
Integrated Campaigns: Implement and optimize high-touch activations (i.e., regional conferences and events, webinars, national programs) designed to move pipeline for the business.
End-to-End Management: Own the lifecycle of a program from initial concept and vendor sourcing to onsite execution and sales follow-up.
Budget & ROI: Manage regional activation budget, PO process, and associated vendor relationships, leveraging data and reporting to measure campaign performance and impact.
Marketing Operations & Technical Execution
Program Building: Hands-on execution within Marketo to build emails, landing pages, and registration forms for regional events.
Project Management: Utilize Workfront to manage creative requests, timelines, and cross-functional workflows, ensuring all stakeholders meet deadlines.
Basic Qualifications
Experience: Bachelor’s degree and 3-4 years of relevant B2B marketing experience (Field Marketing, Demand Generation, Marketing Operations)
Tool Stack Mastery:
Marketing Automation: Proficiency in Marketo (program builds, smart lists, and assets).
Project Management: Proficiency in Workfront, Smartsheet, or similar enterprise-grade PM tools.
CRM: Solid experience with Salesforce (reporting)
Analytical Skills: Ability to use data to drive decision-making; experience with Tableau or Sigma a plus
Communication: Exceptional interpersonal skills with the ability to present marketing results to sales and marketing stakeholders.
Preferred Qualifications
Agility: A self-starter who can navigate the ambiguity of a fast-paced "hybrid" role.
Creativity: Experience working with agencies to develop "out of the box" event concepts that stand out in the US mid-market.
Organization: Proven track record of managing at least 3–5 simultaneous marketing programs without losing sight of the details.
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DURATION: 4-5 Months
PAY RANGE: $40 - $45/hr.
TOP 3 SKILLS:
3–4 years of B2B marketing experience in Field Marketing, Demand Generation, or Marketing Operations with a Bachelor’s degree.
Proficiency in Marketo for program builds, Salesforce for reporting, and enterprise project management tools (e.g., Workfront, Smartsheet).
Strong analytical skills with the ability to leverage data to drive marketing decisions and measure campaign performance.
Company Our client is a leading provider of enterprise cloud applications for finance and human resources.
About the Role We are seeking a dynamic, multi-disciplinary Regional Marketing Manager to support our US Medium Enterprise Business. This role is a unique blend of field marketing and technical execution, requiring a candidate to support both regional marketing plan delivery as well as provide critical operational support for the team.
The ideal candidate has 3-4 years of experience and thrives in a high-growth B2B environment. In the role, you will collaborate with internal stakeholders across Sales, Marketing, Solution Consulting, Corporate Sales Development, and Partner Alliances teams. Your work will play a pivotal role in the execution of our marketing strategy that will generate qualified leads, pipeline, expand our customer community, and position as a leader in the market.
Key Responsibilities Field Marketing & Sales Alignment
Sales Partnership: Act as a primary marketing point of contact for our US Commercial ME sales teams, aligning regional tactics with specific pipeline gaps.
Integrated Campaigns: Implement and optimize high-touch activations (i.e., regional conferences and events, webinars, national programs) designed to move pipeline for the business.
End-to-End Management: Own the lifecycle of a program from initial concept and vendor sourcing to onsite execution and sales follow-up.
Budget & ROI: Manage regional activation budget, PO process, and associated vendor relationships, leveraging data and reporting to measure campaign performance and impact.
Marketing Operations & Technical Execution
Program Building: Hands-on execution within Marketo to build emails, landing pages, and registration forms for regional events.
Project Management: Utilize Workfront to manage creative requests, timelines, and cross-functional workflows, ensuring all stakeholders meet deadlines.
Basic Qualifications
Experience: Bachelor’s degree and 3-4 years of relevant B2B marketing experience (Field Marketing, Demand Generation, Marketing Operations)
Tool Stack Mastery:
Marketing Automation: Proficiency in Marketo (program builds, smart lists, and assets).
Project Management: Proficiency in Workfront, Smartsheet, or similar enterprise-grade PM tools.
CRM: Solid experience with Salesforce (reporting)
Analytical Skills: Ability to use data to drive decision-making; experience with Tableau or Sigma a plus
Communication: Exceptional interpersonal skills with the ability to present marketing results to sales and marketing stakeholders.
Preferred Qualifications
Agility: A self-starter who can navigate the ambiguity of a fast-paced "hybrid" role.
Creativity: Experience working with agencies to develop "out of the box" event concepts that stand out in the US mid-market.
Organization: Proven track record of managing at least 3–5 simultaneous marketing programs without losing sight of the details.
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