Senior Brand Manager
Cynet systems Inc, Morristown, NJ, United States
Job Overview
Pay Range: $87.2hr - $92.2hr
Responsibilities
- Develop and maintain a rolling Consumer Learning Plan.
- Prioritize research across innovation, claims, packaging, communications, and renovation.
- Participate in strategic meetings and translate business needs into insight frameworks.
- Provide future focused category and consumer POVs (including 2028+ opportunities).
- Lead qualitative and quantitative research supporting 2027 initiatives (Kahuna, Nutrient Bloom, Vanilla Dream).
- Conduct volumetrics, naming exploration, and comms/claims guidance for innovation pipelines.
- Provide agile research alternatives as timelines or budgets shift.
- Support assessment of potential Mist line extension.
- Identify and coordinate agile research vendors and platforms.
- Build templates, claim matrices, and reusable decision frameworks.
Key Deliverables
- Consumer Learning Agenda (quarterly).
- Insight briefs and learning plans.
- Concept/comms/naming readouts.
- Executive synthesis for Leadership Team.
- Volumetric summaries.
- Claims, messaging & activation guidance.
- Category and trend POVs.
Requirements
- Background in consumer insights, brand strategy, Client, or consumer health.
- Strong expertise in research design and agile qualitative/quantitative methodologies.
- Ability to distill complex insights into clear, executive ready recommendations.
- Experience with volumetrics, naming, claims, and communications testing.
- Vendor management experience with research and insight platforms.
- Excellent communication, synthesis, and strategic problem solving skills....