Head of Marketing

Overview

Location: Dallas, TX. Primarily on-site (up to 1 day/week work from home once settled). Must live in the Dallas metro/DFW area.

Who We Are Looking For

We are seeking a senior, full-time Head of Marketing & Revenue Enablement to own and lead our entire marketing function while being directly accountable for revenue impact. This role is an individual contributor leadership position with clear ownership of marketing pipeline contribution, sales enablement, and go‑to‑market alignment. This is the sole marketing role in the company.

This role reports directly to the CEO and serves as the connective tissue between marketing, sales, and leadership. Success is measured by business outcomes—not just marketing activity.

Responsibilities

Primary Mandate

Own brand messaging, pipeline contribution, and sales enablement while driving measurable, sustainable growth aligned with company revenue targets.

Essential Duties

Revenue & Pipeline Ownership

• Own a defined portion of marketing‑sourced and marketing‑influenced pipeline
• Continuously optimize targeting, channels, and spend based on close rates and deal quality
• Partner with Sales to maximize lead generation effectiveness and conversion.

Sales Enablement & Alignment

• Own sales enablement content, tools, and messaging
• Assist with the development of content marketing tactics and the measurement of their effectiveness.
• Build and maintain core sales assets including:
• Sales decks and one‑pagers by industry vertical
• Case studies and testimonials
• Participate periodically in sales calls and pipeline reviews
• Translate real sales feedback into messaging across website, ads, and campaigns

Digital & Demand Leadership

• Lead and maintain inbound marketing across paid search, SEO, social, and conversion optimization
• Manage Google Ads strategy, spend, and ROI
• Own technical SEO, keyword strategy, and content optimization
• Manage landing pages, A/B testing, and funnel performance
• Track and report on conversions, traffic, lead volume, and quality

Vertical & Ideal Customer Expansion

• Identify and prioritize 2–3 core verticals or ICP segments
• Develop vertical‑specific messaging, landing pages, campaigns, and case studies
• Partner with sales on account targeting, events, and webinars
• Measure and optimize performance by vertical

Account-Based Marketing

• Partner with sales to define high‑value target account lists
• Coordinate LinkedIn ads, email campaigns, and light personalization
• Support sales outreach with tailored assets
• Track engagement at the account level and iterate continuously

Brand, Reputation & Thought Leadership

• Own brand positioning and reputation as a growth asset
• Proactively generate reviews, testimonials, and case studies
• Monitor and manage online presence, listings, and reviews
• Support PR, partnerships, speaking opportunities, and leadership visibility

Vendor & Project Management

• Manage and hold external vendors accountable (PR, SEO, PPC, web, design)
• Ensure projects ship on time and align to revenue priorities

Qualifications

• Bachelor’s degree in Marketing, Public Relations, or equivalent experience
• 7+ years of B2B marketing experience, ideally in services or technology
• Proven experience owning marketing strategy and execution
• Direct experience with revenue or pipeline accountability
• Strong background in hands‑on digital marketing, paid search, SEO, and analytics
• Experience building sales enablement assets and working closely with sales teams
• Exceptional communication, organization, and project management skills
• Comfort operating both strategically and hands‑on
• B2B and IT/services industry experience strongly preferred

Compensation & Benefits

• Base salary: $95,000 – $105,000 (commensurate with experience)
• Target bonus: 20% (~$20,000)
• Total on‑target cash compensation: ~$120,000
• Enterprise‑level health plan (with company contribution), dental, vision, disability insurance
• 401(k) with company match
• 3 weeks of paid time off per year
• Primarily in‑office - up to 1 day/week when on plan

Why This Role Exists

This role is designed to move marketing from a support function to a true growth driver. It is full‑time because it carries real ownership—of messaging, pipeline contribution, and sales enablement—not because of increased execution volume.

About Us

Business Network Consulting supports the full IT infrastructure of business clients across the Denver and Dallas–Fort Worth metro areas. We value trust, collaboration, accountability, and continuous improvement. If you are energized by ownership, outcomes, and building something meaningful, we would love to meet you.

Apply now if you’re ready to own growth—not just marketing activities.

Compensation Description

Base salary: $95,000 – $105,000 (commensurate with experience), with target bonus: 20% (~$20,000) Total on‑target cash compensation: ~$120,000

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