Lifecycle Strategist
First National of Nebraska, Omaha, NE, United States
Customer Lifecycle Marketing Strategist
This role leads the Partner division's customer relationship marketing efforts by developing and implementing comprehensive lifecycle strategies that maximize customer value throughout their banking journey. The Customer Lifecycle Marketing Strategist drives engagement, retention, and portfolio growth through data-driven personalization across multiple touchpoints. This position is responsible for leading customer retention and loyalty initiatives across all channels, with particular emphasis on rewards programs and digital engagement strategies. By leveraging customer insights and behavioral analytics, this strategist creates personalized experiences that strengthen relationships, increase product adoption, and enhance overall customer lifetime value while supporting FNBO's business objectives. Strategic Behavior Planning: Define the desired customer behaviors that drive growth and partner needs, address key business challenges, and develop integrated marketing strategies to drive those behaviors across the lifecycle. Business & Customer Insight: Maintain deep understanding of business objectives, target audiences, competitive landscape, and product offerings. Integrated Marketing Plan Development: Create strategic marketing plans including targeting, messaging, learning agendas, and segmentation to drive new customer acquisition and engagement. Own and manage the marketing product hierarchy to ensure alignment across campaigns and systems. Cross-Functional Optimization and Support: Partner with Performance Marketing to bring strategic plans to life through effective creative execution across all channels for acquisition & customer management. Collaborate with Product and Vertical teams to refine acquisition funnel strategies and improve conversion efficiency at each stage. Profitability & Channel Efficiency: Ensure marketing strategies align with profitability goals across Acquisition and Customer Management, optimizing spend and performance across channels. Offer Strategy & Input: Provide strategic input on offers, LTO's, and promotional constructs (CMAEs) to maximize impact and relevance. Campaign Performance & P&L Oversight: Lead reporting and analysis for strategic campaigns and manage P&Ls where appropriate to assess financial performance. Key Skills: Customer Lifecycle Management: Expert understanding of customer journey mapping, lifecycle stage optimization, and building engagement strategies that drive long-term customer value Data Analytics & Segmentation: Strong ability to analyze customer behavior data, develop targeted segments, and extract actionable insights to personalize marketing approaches Loyalty Program Strategy: Experience designing and optimizing rewards initiatives that drive customer retention, engagement, and increased portfolio penetration Digital Channel Optimization: Proficiency in leveraging digital platforms for personalized communications and creating seamless omnichannel customer experiences Performance Measurement: Skilled at establishing KPIs, tracking engagement metrics, and quantifying the impact of lifecycle marketing programs on retention, cross-sell, and customer lifetime value Minimum Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field 7+ years of experience in marketing driving business strategy through analytics, data and defined outcomes. Experience working with executives and senior leaders, advising on customer acquisition and retention. Ability to work in a fast-paced environment, balancing strategic vision with multiple inputs and stakeholders. Up to 20% travel Desired: Experience working in financial services, credit card or related industries is a strong advantage. Candidates must possess unrestricted work authorization and not require future sponsorship. Compensation range (base pay): $81,662.00-$134,741.00 Final compensation offer to candidate may vary from posted hiring range based upon work experience, education, and/or skill level. It is anticipated that the incumbent in this role will work in a hybrid capacity, balancing in-person collaboration three (3) days a week with remote flexibility two (2) days a week. As part of our team, you'll experience the energy and relationship-building of face-to-face collaboration while still enjoying the flexibility of remote workdays. We provide the tools and technology to ensure seamless transitions between work environments, supporting your productivity wherever you are. Please note that work location is subject to change based on business needs. We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work-life balance, we offer benefits to match your needs: Medical, Dental, Vision Insurance 401k, With Matching Contributions Time Off Programs Health Savings Account (HSA)/Dependent Care Employee Banking Growth Opportunities Tuition Assistance Short-Term/Long-Term Disability Insurance FNBO is an equal opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity.
This role leads the Partner division's customer relationship marketing efforts by developing and implementing comprehensive lifecycle strategies that maximize customer value throughout their banking journey. The Customer Lifecycle Marketing Strategist drives engagement, retention, and portfolio growth through data-driven personalization across multiple touchpoints. This position is responsible for leading customer retention and loyalty initiatives across all channels, with particular emphasis on rewards programs and digital engagement strategies. By leveraging customer insights and behavioral analytics, this strategist creates personalized experiences that strengthen relationships, increase product adoption, and enhance overall customer lifetime value while supporting FNBO's business objectives. Strategic Behavior Planning: Define the desired customer behaviors that drive growth and partner needs, address key business challenges, and develop integrated marketing strategies to drive those behaviors across the lifecycle. Business & Customer Insight: Maintain deep understanding of business objectives, target audiences, competitive landscape, and product offerings. Integrated Marketing Plan Development: Create strategic marketing plans including targeting, messaging, learning agendas, and segmentation to drive new customer acquisition and engagement. Own and manage the marketing product hierarchy to ensure alignment across campaigns and systems. Cross-Functional Optimization and Support: Partner with Performance Marketing to bring strategic plans to life through effective creative execution across all channels for acquisition & customer management. Collaborate with Product and Vertical teams to refine acquisition funnel strategies and improve conversion efficiency at each stage. Profitability & Channel Efficiency: Ensure marketing strategies align with profitability goals across Acquisition and Customer Management, optimizing spend and performance across channels. Offer Strategy & Input: Provide strategic input on offers, LTO's, and promotional constructs (CMAEs) to maximize impact and relevance. Campaign Performance & P&L Oversight: Lead reporting and analysis for strategic campaigns and manage P&Ls where appropriate to assess financial performance. Key Skills: Customer Lifecycle Management: Expert understanding of customer journey mapping, lifecycle stage optimization, and building engagement strategies that drive long-term customer value Data Analytics & Segmentation: Strong ability to analyze customer behavior data, develop targeted segments, and extract actionable insights to personalize marketing approaches Loyalty Program Strategy: Experience designing and optimizing rewards initiatives that drive customer retention, engagement, and increased portfolio penetration Digital Channel Optimization: Proficiency in leveraging digital platforms for personalized communications and creating seamless omnichannel customer experiences Performance Measurement: Skilled at establishing KPIs, tracking engagement metrics, and quantifying the impact of lifecycle marketing programs on retention, cross-sell, and customer lifetime value Minimum Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field 7+ years of experience in marketing driving business strategy through analytics, data and defined outcomes. Experience working with executives and senior leaders, advising on customer acquisition and retention. Ability to work in a fast-paced environment, balancing strategic vision with multiple inputs and stakeholders. Up to 20% travel Desired: Experience working in financial services, credit card or related industries is a strong advantage. Candidates must possess unrestricted work authorization and not require future sponsorship. Compensation range (base pay): $81,662.00-$134,741.00 Final compensation offer to candidate may vary from posted hiring range based upon work experience, education, and/or skill level. It is anticipated that the incumbent in this role will work in a hybrid capacity, balancing in-person collaboration three (3) days a week with remote flexibility two (2) days a week. As part of our team, you'll experience the energy and relationship-building of face-to-face collaboration while still enjoying the flexibility of remote workdays. We provide the tools and technology to ensure seamless transitions between work environments, supporting your productivity wherever you are. Please note that work location is subject to change based on business needs. We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work-life balance, we offer benefits to match your needs: Medical, Dental, Vision Insurance 401k, With Matching Contributions Time Off Programs Health Savings Account (HSA)/Dependent Care Employee Banking Growth Opportunities Tuition Assistance Short-Term/Long-Term Disability Insurance FNBO is an equal opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity.