Digital Marketing Strategist
Merchants Bonding Company, West Des Moines, IA, United States
Digital Marketing Strategist
Say yes to the best career opportunities. Merchants Bonding Company is hiring professionals who value clarity, collaboration, and opportunities to make an impact. Our team is growing, and we're looking for people who thrive in a fast-moving environment built on common sense underwriting and first-class experiences. If you're ready for the next step in your career with a team that says yes to the best, this is your opportunity. Job Purpose: The Digital Marketing Strategist drives the company's digital growth by developing and executing data-driven strategies across paid, owned, and earned media. This role leads campaign planning and performance optimization to increase brand visibility, generate leads, and support business growth. Responsibilities: Lead digital marketing strategy and campaign development to drive acquisition, conversion, and regional growth Plan and execute integrated campaigns across paid, owned, and earned channels (SEO, social, email, PR, digital advertising) Manage the full campaign lifecycle, from concept and strategic planning through execution, optimization, and reporting Oversee digital channel performance, including ad placement, budget allocation, and audience targeting strategies Leverage data, testing, and attribution models to identify opportunities, optimize performance, and guide decision-making Establish and monitor key performance indicators (ROI, CPA, CTR), delivering insights and recommendations to leadership Develop and maintain dashboards and reporting tools to track campaign and marketing performance Partner with internal teams to translate strategy into creative assets and ensure alignment across all marketing initiatives Support growth of brand presence and digital communities, including social engagement and executive visibility strategies. Technical Platform Proficiency:
CRM & Automation: Salesforce and Marketo. Social Platforms: LinkedIn, Reddit, YouTube, and Instagram. Search & Web: Google (Search/Ads) and Website CMS. Digital Tools: Professional ad buying tools and performance analytics software. Experience: 5+ years of experience in digital marketing, with a focus on strategy, campaign management, and performance optimization Proven track record of driving lead generation, conversion, and measurable business growth through digital channels Strong analytical skills with experience using data to inform strategy, measure performance, and optimize results Benefits at Merchants Flexible hybrid and remote opportunities with 37.5 hour work week Free health insurance option Paid volunteer time off with matching gift program Infants in the Workplace Program with family resources About Merchants For nearly a century, Merchants Bonding Company has focused almost exclusively on surety, delivering common sense underwriting and first-class experiences to agents, accounts, and associates across the country. Merchants stands apart from multi-line carriers by offering deep surety expertise, a flexible approach, and strong financials that instill confidence and foster lasting partnerships. Our people-first culture is built on collaboration, inclusion, and shared success. We're committed to helping associates grow through real opportunities for advancement, while supporting a sense of belonging. If you're looking to join a company that values your unique perspective, encourages new ideas, and invests in your development, apply today!
Say yes to the best career opportunities. Merchants Bonding Company is hiring professionals who value clarity, collaboration, and opportunities to make an impact. Our team is growing, and we're looking for people who thrive in a fast-moving environment built on common sense underwriting and first-class experiences. If you're ready for the next step in your career with a team that says yes to the best, this is your opportunity. Job Purpose: The Digital Marketing Strategist drives the company's digital growth by developing and executing data-driven strategies across paid, owned, and earned media. This role leads campaign planning and performance optimization to increase brand visibility, generate leads, and support business growth. Responsibilities: Lead digital marketing strategy and campaign development to drive acquisition, conversion, and regional growth Plan and execute integrated campaigns across paid, owned, and earned channels (SEO, social, email, PR, digital advertising) Manage the full campaign lifecycle, from concept and strategic planning through execution, optimization, and reporting Oversee digital channel performance, including ad placement, budget allocation, and audience targeting strategies Leverage data, testing, and attribution models to identify opportunities, optimize performance, and guide decision-making Establish and monitor key performance indicators (ROI, CPA, CTR), delivering insights and recommendations to leadership Develop and maintain dashboards and reporting tools to track campaign and marketing performance Partner with internal teams to translate strategy into creative assets and ensure alignment across all marketing initiatives Support growth of brand presence and digital communities, including social engagement and executive visibility strategies. Technical Platform Proficiency:
CRM & Automation: Salesforce and Marketo. Social Platforms: LinkedIn, Reddit, YouTube, and Instagram. Search & Web: Google (Search/Ads) and Website CMS. Digital Tools: Professional ad buying tools and performance analytics software. Experience: 5+ years of experience in digital marketing, with a focus on strategy, campaign management, and performance optimization Proven track record of driving lead generation, conversion, and measurable business growth through digital channels Strong analytical skills with experience using data to inform strategy, measure performance, and optimize results Benefits at Merchants Flexible hybrid and remote opportunities with 37.5 hour work week Free health insurance option Paid volunteer time off with matching gift program Infants in the Workplace Program with family resources About Merchants For nearly a century, Merchants Bonding Company has focused almost exclusively on surety, delivering common sense underwriting and first-class experiences to agents, accounts, and associates across the country. Merchants stands apart from multi-line carriers by offering deep surety expertise, a flexible approach, and strong financials that instill confidence and foster lasting partnerships. Our people-first culture is built on collaboration, inclusion, and shared success. We're committed to helping associates grow through real opportunities for advancement, while supporting a sense of belonging. If you're looking to join a company that values your unique perspective, encourages new ideas, and invests in your development, apply today!