Director of Sales Effectiveness
Lexipol LLC, Frisco, TX, United States
Director, Sales Effectiveness
At Lexipol, our mission is to create safer communities and empower the individuals on the front lines with market-leading content and technology. Our top-notch team works closely with law enforcement, fire, EMS, corrections, and local government professionals to tailor our solutions to better address today’s challenges and keep first responders coming home safely at the end of each shift.
Working at Lexipol means making a difference – day in and day out.
The Work The Sales Effectiveness team partners closely with Sales, Sales Engineering, Marketing, and Product to equip revenue teams with the tools, training, and systems needed to drive consistent growth and performance. This team is responsible for building scalable enablement programs, improving onboarding, and ensuring ongoing development across the sales organization. This position is remote.
The Director of Sales Effectiveness will serve as a strategic leader responsible for designing and operationalizing enablement programs that improve sales performance. This individual will build structure from ambiguity, translate complex concepts into actionable programs, and drive alignment across cross‑functional stakeholders. Success in this role is measured by business impact, adoption of programs, and measurable improvements in sales productivity and effectiveness.
Key Performance Objective #1: Build and Execute Sales Effectiveness Strategy
Partner with Sales leadership to define enablement priorities aligned to revenue goals
Develop and communicate a clear, data‑driven enablement strategy and roadmap
Establish KPIs to measure effectiveness and continuously refine programs
Serve as a strategic advisor to leadership on performance improvement opportunities
Key Performance Objective #2: Design and Deliver Scalable Enablement Programs
Build structured onboarding programs for new hires across Sales and Sales Engineering
Develop ongoing training and development frameworks beyond onboarding
Translate complex product, process, and sales concepts into clear, consumable learning materials
Ensure consistent program delivery, reinforcement, and adoption across teams
Key Performance Objective #3: Drive Cross‑Functional Alignment & Program Adoption
Act as liaison between Sales, Marketing, Product, and Sales Engineering
Build strong relationships with sales leaders and frontline reps to drive engagement
Partner with stakeholders to develop and maintain relevant sales content and resources
Ensure enablement tools and systems are accessible, effective, and widely adopted
Key Performance Objective #4: Optimize Performance Through Data & Continuous Improvement
Use performance data to identify skill gaps and opportunities across the sales organization
Gather feedback from stakeholders to continuously improve programs
Iterate on enablement strategy based on measurable outcomes
Drive a culture of continuous improvement and operational excellence
Requirements
5+ years of experience in sales, sales enablement, sales engineering, or learning & development within a high‑performance sales organization
Proven ability to design and implement scalable training or enablement programs
Strong understanding of sales processes, tools, and methodologies
Demonstrated ability to influence and build relationships across cross‑functional teams
Experience using data to inform strategy and measure program effectiveness
Exceptional communication skills with the ability to simplify complex concepts
Preferred Experience
Experience supporting or partnering with Sales Engineering or technical sales teams
Background in customer success, solution consulting, or program management
Experience with LMS, CMS, or sales enablement platforms
Experience building enablement functions or transforming existing programs
Target Outcomes
Improved ramp time and onboarding effectiveness for new hires
Measurable increase in sales productivity and performance
High adoption of enablement programs and tools across the organization
Clear, scalable enablement frameworks implemented across Sales and Sales Engineering
Strong cross‑functional alignment between Sales, Marketing, and Product
Employee Value Proposition
Opportunity to build and define the Sales Effectiveness function at a strategic level
Direct partnership with Sales leadership and executive visibility
Ability to create meaningful impact on revenue performance and team success
Work with a collaborative, mission‑driven organization focused on public safety
Opportunity to design and implement programs from the ground up
The Environment
Fast‑paced, high‑growth environment with evolving priorities
High expectations with strong leadership support
Cross‑functional collaboration across multiple teams
Opportunity to bring structure and clarity to an evolving function
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Compensation and Benefits Lexipol offers a competitive base salary, incentive plans, and a comprehensive benefits package including 401(k) with Company match and flexible paid time off. Base salary starts at $150,000 plus annual bonus.
About Lexipol Lexipol is the leader in advancing total readiness for public safety agencies, helping leaders reduce risk, ease administrative burdens, and strengthen community trust. Trusted by more than 12,000 agencies nationwide, Lexipol delivers a unified platform that integrates policy, training, wellness, and reporting to simplify operations and support data‑informed decisions. By equipping leaders and teams with the tools, insights, and support they need, Lexipol makes readiness possible—today and for whatever comes next. Learn more at www.lexipol.com.
Equal Opportunity Employer Lexipol Is an Equal Opportunity Employer (EOE). Lexipol, LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, national origin, age, sex, pregnancy, disability, sexual orientation, gender identity or expression, veteran status, genetic information or any other non‑job‑related characteristic. Lexipol complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfers, leave of absence, compensation, and training.
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Working at Lexipol means making a difference – day in and day out.
The Work The Sales Effectiveness team partners closely with Sales, Sales Engineering, Marketing, and Product to equip revenue teams with the tools, training, and systems needed to drive consistent growth and performance. This team is responsible for building scalable enablement programs, improving onboarding, and ensuring ongoing development across the sales organization. This position is remote.
The Director of Sales Effectiveness will serve as a strategic leader responsible for designing and operationalizing enablement programs that improve sales performance. This individual will build structure from ambiguity, translate complex concepts into actionable programs, and drive alignment across cross‑functional stakeholders. Success in this role is measured by business impact, adoption of programs, and measurable improvements in sales productivity and effectiveness.
Key Performance Objective #1: Build and Execute Sales Effectiveness Strategy
Partner with Sales leadership to define enablement priorities aligned to revenue goals
Develop and communicate a clear, data‑driven enablement strategy and roadmap
Establish KPIs to measure effectiveness and continuously refine programs
Serve as a strategic advisor to leadership on performance improvement opportunities
Key Performance Objective #2: Design and Deliver Scalable Enablement Programs
Build structured onboarding programs for new hires across Sales and Sales Engineering
Develop ongoing training and development frameworks beyond onboarding
Translate complex product, process, and sales concepts into clear, consumable learning materials
Ensure consistent program delivery, reinforcement, and adoption across teams
Key Performance Objective #3: Drive Cross‑Functional Alignment & Program Adoption
Act as liaison between Sales, Marketing, Product, and Sales Engineering
Build strong relationships with sales leaders and frontline reps to drive engagement
Partner with stakeholders to develop and maintain relevant sales content and resources
Ensure enablement tools and systems are accessible, effective, and widely adopted
Key Performance Objective #4: Optimize Performance Through Data & Continuous Improvement
Use performance data to identify skill gaps and opportunities across the sales organization
Gather feedback from stakeholders to continuously improve programs
Iterate on enablement strategy based on measurable outcomes
Drive a culture of continuous improvement and operational excellence
Requirements
5+ years of experience in sales, sales enablement, sales engineering, or learning & development within a high‑performance sales organization
Proven ability to design and implement scalable training or enablement programs
Strong understanding of sales processes, tools, and methodologies
Demonstrated ability to influence and build relationships across cross‑functional teams
Experience using data to inform strategy and measure program effectiveness
Exceptional communication skills with the ability to simplify complex concepts
Preferred Experience
Experience supporting or partnering with Sales Engineering or technical sales teams
Background in customer success, solution consulting, or program management
Experience with LMS, CMS, or sales enablement platforms
Experience building enablement functions or transforming existing programs
Target Outcomes
Improved ramp time and onboarding effectiveness for new hires
Measurable increase in sales productivity and performance
High adoption of enablement programs and tools across the organization
Clear, scalable enablement frameworks implemented across Sales and Sales Engineering
Strong cross‑functional alignment between Sales, Marketing, and Product
Employee Value Proposition
Opportunity to build and define the Sales Effectiveness function at a strategic level
Direct partnership with Sales leadership and executive visibility
Ability to create meaningful impact on revenue performance and team success
Work with a collaborative, mission‑driven organization focused on public safety
Opportunity to design and implement programs from the ground up
The Environment
Fast‑paced, high‑growth environment with evolving priorities
High expectations with strong leadership support
Cross‑functional collaboration across multiple teams
Opportunity to bring structure and clarity to an evolving function
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Compensation and Benefits Lexipol offers a competitive base salary, incentive plans, and a comprehensive benefits package including 401(k) with Company match and flexible paid time off. Base salary starts at $150,000 plus annual bonus.
About Lexipol Lexipol is the leader in advancing total readiness for public safety agencies, helping leaders reduce risk, ease administrative burdens, and strengthen community trust. Trusted by more than 12,000 agencies nationwide, Lexipol delivers a unified platform that integrates policy, training, wellness, and reporting to simplify operations and support data‑informed decisions. By equipping leaders and teams with the tools, insights, and support they need, Lexipol makes readiness possible—today and for whatever comes next. Learn more at www.lexipol.com.
Equal Opportunity Employer Lexipol Is an Equal Opportunity Employer (EOE). Lexipol, LLC provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, gender, national origin, age, sex, pregnancy, disability, sexual orientation, gender identity or expression, veteran status, genetic information or any other non‑job‑related characteristic. Lexipol complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfers, leave of absence, compensation, and training.
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