Head of Marketing Enablement
Byrne Dairy, Syracuse, NY, United States
Location
Chicago; Austin ; Minneapolis; New Hartford; Syracuse Region
Employment Type Full time
Location Type Hybrid
Department Human Resources
Compensation
$130K – $140K • Offers Bonus
The base salary range for this position is commensurate with work location, experience, skills, certifications, education, and prior accomplishments. The position may be eligible for additional compensation, including a bonus, commission and/or equity, as applicable.
For over four decades, PAR Technology Corporation (NYSE: PAR) has been a leader in restaurant technology, empowering brands worldwide to create lasting connections with their guests. Our innovative solutions and commitment to excellence provide comprehensive software and hardware that enable seamless experiences and drive growth for over 100,000 restaurants in more than 110 countries. Embracing our "Better Together" ethos, we offer Unified Customer Experience solutions, combining point-of-sale, digital ordering, loyalty and back‑office software solutions as well as industry‑leading hardware and drive‑thru offerings. To learn more, visit partech.com or connect with us on LinkedIn, X (formerly Twitter), Facebook, and Instagram.
Position Description PAR Technology is seeking a strategic, hands‑on Head of Marketing Enablement to build and lead two critical functions: internal team enablement and customer training. This role sits at the intersection of product knowledge, go‑to‑market strategy, and learning design — ensuring our sales, customer success, and account management teams are fully equipped to position and sell our restaurant technology solutions, while simultaneously empowering customers to get maximum value from our products through PAR Academy.
The ideal candidate is part curriculum architect, part content creator, and part cross‑functional collaborator — someone who can partner with Product Marketing to translate complex product information into compelling training, resources, and tools, and deliver them at scale using modern AI‑powered platforms.
Position Location Remote
Reports To VP of Marketing
What We’re Looking For
5+ years of experience in sales enablement, revenue enablement, customer education, or a closely related function
Proven track record building and scaling enablement or training programs in a B2B SaaS environment
Strong ability to translate complex product and technical information into clear, compelling training content
Experience working closely with Product Marketing to operationalize messaging and competitive content
Demonstrated experience managing an LMS or customer academy platform
Excellent cross‑functional collaboration skills with the ability to influence without authority
Strong project management skills with the ability to manage multiple programs simultaneously
Tools & Technology
ElevenLabs - AI voice generation for scalable, high‑quality training content production
Intellum - LMS platform for PAR Academy (customer) and internal training delivery
Gong - Conversation intelligence — surfacing knowledge gaps and informing enablement priorities
Salesforce - CRM integration for tracking certifications, enablement activity, and performance
Canva - Branded visual content for battle cards, enablement assets, and training materials
AI Tools (general) - AI‑native content workflows for scripting, narration, and scalable training production
Additional skills
Experience in restaurant technology, hospitality tech, or adjacent vertical SaaS
Familiarity with enterprise GTM motions including complex sales cycles and multistakeholder accounts
Prior experience managing or mentoring a team
Unleash your potential: What you will be doing and owning Internal Team Enablement Design and lead a scalable, ongoing training program for Sales, Account Management, and Customer Success teams, covering:
Product knowledge, positioning, and messaging across all restaurant technology solutions
Sales battle cards, objection handling frameworks, and competitive positioning — developed in close partnership with Product Marketing
New feature rollouts and product updates, ensuring GTM teams are informed and prepared ahead of each launch
New hire onboarding curriculum to ramp Sales, AM, and CS hires quickly and confidently
Ongoing reinforcement training to keep teams current as the product portfolio evolves
Partner with Product Marketing to
Consume competitive intelligence and win/loss insights developed by PMM, then package and distribute them in actionable, field‑ready formats
Align all enablement content with approved messaging, positioning frameworks, and go‑to‑market strategy
Co‑develop launch enablement plans for new products and major feature releases
Customer Training & PAR Academy
Own and manage PAR Academy — PAR's customer‑facing learning management system and training program
Develop and maintain a comprehensive library of customer training content including courses, certifications, how‑to guides, and product walkthroughs
Create structured learning paths tailored to different customer roles (operators, IT, managers) and product lines
Drive customer adoption and product proficiency through proactive training initiatives tied to onboarding and ongoing success motions
Measure and report on training effectiveness, completion rates, and the impact of training on customer outcomes and retention
Continuously update content to reflect product changes, customer feedback, and evolving best practices
Strategy, Operations & Cross‑Functional Collaboration
Establish and track KPIs for both internal enablement and customer training programs
Build a scalable content infrastructure using AI‑powered tools to produce high quality training materials efficiently and at speed
Collaborate with Sales leadership, CS leadership, and Product to identify knowledge gaps and prioritize enablement investments
Maintain a centralized, well‑organized resource library accessible to all GTM team members
Interview Process
Interview #1: Phone Screen with Talent Acquisition Team
Interview #2: Video interview with the Hiring Manager (via MS Teams)
Interview #3: Video interview with the Team (via MS Teams)
Equal Employment Opportunity Statement PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws. If you require reasonable accommodation to complete a job application, pre‑employment testing, a job interview or to otherwise participate in the hiring process, or for your role at PAR, please contact accommodations@partech.com. If you’d like more information about your EEO rights as an applicant, please visit the US Department of Labor’s website.
Compensation Range: $130K - $140K
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Employment Type Full time
Location Type Hybrid
Department Human Resources
Compensation
$130K – $140K • Offers Bonus
The base salary range for this position is commensurate with work location, experience, skills, certifications, education, and prior accomplishments. The position may be eligible for additional compensation, including a bonus, commission and/or equity, as applicable.
For over four decades, PAR Technology Corporation (NYSE: PAR) has been a leader in restaurant technology, empowering brands worldwide to create lasting connections with their guests. Our innovative solutions and commitment to excellence provide comprehensive software and hardware that enable seamless experiences and drive growth for over 100,000 restaurants in more than 110 countries. Embracing our "Better Together" ethos, we offer Unified Customer Experience solutions, combining point-of-sale, digital ordering, loyalty and back‑office software solutions as well as industry‑leading hardware and drive‑thru offerings. To learn more, visit partech.com or connect with us on LinkedIn, X (formerly Twitter), Facebook, and Instagram.
Position Description PAR Technology is seeking a strategic, hands‑on Head of Marketing Enablement to build and lead two critical functions: internal team enablement and customer training. This role sits at the intersection of product knowledge, go‑to‑market strategy, and learning design — ensuring our sales, customer success, and account management teams are fully equipped to position and sell our restaurant technology solutions, while simultaneously empowering customers to get maximum value from our products through PAR Academy.
The ideal candidate is part curriculum architect, part content creator, and part cross‑functional collaborator — someone who can partner with Product Marketing to translate complex product information into compelling training, resources, and tools, and deliver them at scale using modern AI‑powered platforms.
Position Location Remote
Reports To VP of Marketing
What We’re Looking For
5+ years of experience in sales enablement, revenue enablement, customer education, or a closely related function
Proven track record building and scaling enablement or training programs in a B2B SaaS environment
Strong ability to translate complex product and technical information into clear, compelling training content
Experience working closely with Product Marketing to operationalize messaging and competitive content
Demonstrated experience managing an LMS or customer academy platform
Excellent cross‑functional collaboration skills with the ability to influence without authority
Strong project management skills with the ability to manage multiple programs simultaneously
Tools & Technology
ElevenLabs - AI voice generation for scalable, high‑quality training content production
Intellum - LMS platform for PAR Academy (customer) and internal training delivery
Gong - Conversation intelligence — surfacing knowledge gaps and informing enablement priorities
Salesforce - CRM integration for tracking certifications, enablement activity, and performance
Canva - Branded visual content for battle cards, enablement assets, and training materials
AI Tools (general) - AI‑native content workflows for scripting, narration, and scalable training production
Additional skills
Experience in restaurant technology, hospitality tech, or adjacent vertical SaaS
Familiarity with enterprise GTM motions including complex sales cycles and multistakeholder accounts
Prior experience managing or mentoring a team
Unleash your potential: What you will be doing and owning Internal Team Enablement Design and lead a scalable, ongoing training program for Sales, Account Management, and Customer Success teams, covering:
Product knowledge, positioning, and messaging across all restaurant technology solutions
Sales battle cards, objection handling frameworks, and competitive positioning — developed in close partnership with Product Marketing
New feature rollouts and product updates, ensuring GTM teams are informed and prepared ahead of each launch
New hire onboarding curriculum to ramp Sales, AM, and CS hires quickly and confidently
Ongoing reinforcement training to keep teams current as the product portfolio evolves
Partner with Product Marketing to
Consume competitive intelligence and win/loss insights developed by PMM, then package and distribute them in actionable, field‑ready formats
Align all enablement content with approved messaging, positioning frameworks, and go‑to‑market strategy
Co‑develop launch enablement plans for new products and major feature releases
Customer Training & PAR Academy
Own and manage PAR Academy — PAR's customer‑facing learning management system and training program
Develop and maintain a comprehensive library of customer training content including courses, certifications, how‑to guides, and product walkthroughs
Create structured learning paths tailored to different customer roles (operators, IT, managers) and product lines
Drive customer adoption and product proficiency through proactive training initiatives tied to onboarding and ongoing success motions
Measure and report on training effectiveness, completion rates, and the impact of training on customer outcomes and retention
Continuously update content to reflect product changes, customer feedback, and evolving best practices
Strategy, Operations & Cross‑Functional Collaboration
Establish and track KPIs for both internal enablement and customer training programs
Build a scalable content infrastructure using AI‑powered tools to produce high quality training materials efficiently and at speed
Collaborate with Sales leadership, CS leadership, and Product to identify knowledge gaps and prioritize enablement investments
Maintain a centralized, well‑organized resource library accessible to all GTM team members
Interview Process
Interview #1: Phone Screen with Talent Acquisition Team
Interview #2: Video interview with the Hiring Manager (via MS Teams)
Interview #3: Video interview with the Team (via MS Teams)
Equal Employment Opportunity Statement PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws. If you require reasonable accommodation to complete a job application, pre‑employment testing, a job interview or to otherwise participate in the hiring process, or for your role at PAR, please contact accommodations@partech.com. If you’d like more information about your EEO rights as an applicant, please visit the US Department of Labor’s website.
Compensation Range: $130K - $140K
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