Director, Digital Marketing and Strategy (Distribution)
Roc Nation LLC, New York, NY, United States
Director, Digital Marketing and Strategy (Distribution) page is loaded## Director, Digital Marketing and Strategy (Distribution)locations:
New York, NY, USAtime type:
Full timeposted on:
Posted 7 Days Agojob requisition id:
JR-88638Job Summary:Title: Director, Digital Marketing and Strategy (Distribution)Reports to: President, Distribution and VP, Digital Marketing & StrategyLocation: New York, NY (In-Person, 5 days a week)**The Role:**Roc Nation is seeking a Director of Digital Marketing and Strategy. This position reports to both the President of Distribution & VP of Digital Marketing and serves as a key member of the Roc Nation digital team servicing Distribution clients. The role will support continued development and growth for a diverse roster of Roc Nation artists. Responsibilities will include managing a team of digital marketers, executing promotional campaigns, designing and implementing creative marketing plans, securing digital retail merchandising/playlisting, facilitating requests between partners, managers and artists and maintaining artist web & social platforms. This Director will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis.**Key Responsibilities:*** Leadership: Lead, mentor, and grow a team of digital marketing specialists, fostering a culture of innovation, data-driven decision-making, and professional development.* Content Marketing: Develop and execute digital marketing/sales and content distribution strategies for client; prepare pitches to key digital retail, mobile, and online promotional partners to secure retail campaigns and marketing opportunities for releases* Partner Management: Support and manage relationships with key digital partner accounts; liaise with label distribution partners to execute digital sales plans and marketing initiatives* Content Development: Produce and post digital content, including text, images, videos; liaise with artist and their team to develop artist generated content* Site and Social Development / Management: Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles & Roc Nation properties* Creative Marketing and Revenue Development: Grow artist awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenue* Reporting and Analysis: Compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; create reports for artists and external partners* Other Priority Marketing: Develop and execute content release campaigns, tour promotions, and other marketing efforts as needed around artist’s launches**Qualifications:*** 7-8+ years experience managing the use of and/or relationships with digital distribution and social platforms* Extensive knowledge of and passion for the music market* Experience managing high performing teams in a fast past environment* An in-depth understanding of social media platforms, industry trends, new technologies and digital music services* Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously* The highest attention to detail* Track record building and maintaining strong business relationships* Strong oral/written communication skills* The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible* Bachelor's degree in a related field preferred* Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms* Experience working with social management and listening platforms* Experience working with content management systems; especially Wordpress* Knowledge using basic audio, photo and video editing programsApplicants for employment in the U.S. must possess work authorization, which does not require sponsorship by the employer for a visa.**Benefits & Perks****HEALTH**: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)**YOURSELF**: Free concert tickets, paid time off including paid holidays, sick time and floating days**CAREER**: Career and skill development programs with School of Live**WEALTH**: 401(k) program with company matchNote – Roc Nation benefits and policies differ from Live Nation----------The expected compensation for this position is:$128,000.00 USD - $160,000.00 USD*\*\* Pay is based on a number of factors including market location, qualifications, skills, and experience.*Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains. #J-18808-Ljbffr
New York, NY, USAtime type:
Full timeposted on:
Posted 7 Days Agojob requisition id:
JR-88638Job Summary:Title: Director, Digital Marketing and Strategy (Distribution)Reports to: President, Distribution and VP, Digital Marketing & StrategyLocation: New York, NY (In-Person, 5 days a week)**The Role:**Roc Nation is seeking a Director of Digital Marketing and Strategy. This position reports to both the President of Distribution & VP of Digital Marketing and serves as a key member of the Roc Nation digital team servicing Distribution clients. The role will support continued development and growth for a diverse roster of Roc Nation artists. Responsibilities will include managing a team of digital marketers, executing promotional campaigns, designing and implementing creative marketing plans, securing digital retail merchandising/playlisting, facilitating requests between partners, managers and artists and maintaining artist web & social platforms. This Director will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis.**Key Responsibilities:*** Leadership: Lead, mentor, and grow a team of digital marketing specialists, fostering a culture of innovation, data-driven decision-making, and professional development.* Content Marketing: Develop and execute digital marketing/sales and content distribution strategies for client; prepare pitches to key digital retail, mobile, and online promotional partners to secure retail campaigns and marketing opportunities for releases* Partner Management: Support and manage relationships with key digital partner accounts; liaise with label distribution partners to execute digital sales plans and marketing initiatives* Content Development: Produce and post digital content, including text, images, videos; liaise with artist and their team to develop artist generated content* Site and Social Development / Management: Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles & Roc Nation properties* Creative Marketing and Revenue Development: Grow artist awareness, site traffic and content syndication through third party editorials, feature placements, social networking strategies, influencer marketing, marketing programs, D2C initiatives, contests/sweepstakes and exclusive content promotions to drive revenue* Reporting and Analysis: Compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion’s success and areas of opportunity/growth; create reports for artists and external partners* Other Priority Marketing: Develop and execute content release campaigns, tour promotions, and other marketing efforts as needed around artist’s launches**Qualifications:*** 7-8+ years experience managing the use of and/or relationships with digital distribution and social platforms* Extensive knowledge of and passion for the music market* Experience managing high performing teams in a fast past environment* An in-depth understanding of social media platforms, industry trends, new technologies and digital music services* Excellent copywriting skills; ability to write under pressure for multiple campaigns simultaneously* The highest attention to detail* Track record building and maintaining strong business relationships* Strong oral/written communication skills* The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible* Bachelor's degree in a related field preferred* Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms* Experience working with social management and listening platforms* Experience working with content management systems; especially Wordpress* Knowledge using basic audio, photo and video editing programsApplicants for employment in the U.S. must possess work authorization, which does not require sponsorship by the employer for a visa.**Benefits & Perks****HEALTH**: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)**YOURSELF**: Free concert tickets, paid time off including paid holidays, sick time and floating days**CAREER**: Career and skill development programs with School of Live**WEALTH**: 401(k) program with company matchNote – Roc Nation benefits and policies differ from Live Nation----------The expected compensation for this position is:$128,000.00 USD - $160,000.00 USD*\*\* Pay is based on a number of factors including market location, qualifications, skills, and experience.*Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains. #J-18808-Ljbffr