Head of Marketing
TierZero, San Francisco, CA, United States
About TierZero
AI has changed how – and how fast – engineering teams build and ship code. But productionizing code still runs at human speed and that gap is becoming every engineering team's biggest bottleneck. TierZero is how fast-moving engineering teams manage code in production: faster incident response, full operational visibility, and distributed knowledge across every engineer on the team.
We’ve raised $7M from top investors like Accel and SV Angel, and are trusted by companies like Discord, Drata, and Framer to run their high scale systems and build the infrastructure layer for their AI-era engineering teams. Now, we're looking for our first marketing hire to accelerate growth and tell the world about our vision.
The Role This is TierZero's first marketing hire. You'll work directly with the founding team to translate our positioning into campaigns, content, and a brand presence that earns the respect of engineering leaders. You're not coming in to run a playbook — you're coming in to build one.
We expect this future team leader to spike in the intersection of product and brand marketing, with an aptitude for GTM engineering. The interview process will require candidates to show their proven, innovative use of AI agents and automation to deliver the work of multiple teammates. If you are energized by leveraging AI agents and automation to deliver the work of multiple teammates, we’d love to meet you.
What You’ll Do Product Marketing
Own messaging and launch strategy as TierZero expands beyond our initial incident response agent to a broader suite of production agents
Develop deep buyer understanding across VP Engineering, VP Infrastructure, and engineering-focused CTOs — what they care about, how they buy, and how to reach them
Build competitive intelligence, battlecards, and sales enablement materials that shorten deal cycles
Brand
Bring TierZero's brand to life with taste and consistency across the website, sales collateral, events, and social
Make sure every touchpoint reinforces why TierZero is categorically different from legacy incident management tools and retrofitted pre-AI platforms
Be the internal standard-bearer for quality and creative direction
Growth
Design and run community-led demand gen programs suited for a developer audience — content engineers actually want to read, community distribution, and campaigns tied to pipeline
Own the content strategy: thought leadership, case studies, technical storytelling, and category-building content
Build production-ready agents and automation to reach the right ICPs with personalized messaging at the right time.
Strategy
Be a thought partner to the founders on how TierZero shows up in market as the category evolves
Track the competitive landscape and translate it into positioning adjustments and market opportunities
What We’re Looking For
5-6 years of marketing experience spanning product marketing and brand, with at least a few years at a developer tools, DevOps, or infrastructure company
Can demonstrate experience with building genuinely useful AI agents and workflow automation across a variety of marketing use cases
Energized by a generalist, build-from-scratch environment; doesn't need a large team to do great work
Genuinely loves the developer tools space and can earn credibility with the people we sell to — you don't need to be an engineer, but you need to speak their language
High taste in brand and creative—strong opinions about what makes a brand feel distinct and trustworthy, and the ability to execute on them
Strong communicator and sharp strategic thinker—equally comfortable crafting a homepage headline and building a competitive positioning framework
Knows when to go deep and when to bring in outside help
Benefits
Medical, Dental, Vision insurance
401(k)
Lunch & Dinner in the office
Snacks and drinks
M5 macbook + iPad Air
Cursor, Claude Code, Windsurf, and unlimited budget to test out new software and models
Culture
Give Trust and Opinions: We trust people to execute independently and speak candidly. No micromanagement, no politics. Challenge ideas directly and assume positive intent.
Be the Customer: We are our own customers. We build customer empathy by deeply understanding real problems and delivering more value than we charge for.
Love the Journey: Startups are hard. We care about the craft, enjoy building together, and operate at a sustainable pace.
Build Intentionally: Move fast, but with purpose. Anti-996. Debate decisions, avoid thrash, and focus on what truly matters. Depth over breadth.
Everything Is Figureoutable: Hard problems are expected. With creativity and persistence, we will find a way forward.
#J-18808-Ljbffr
We’ve raised $7M from top investors like Accel and SV Angel, and are trusted by companies like Discord, Drata, and Framer to run their high scale systems and build the infrastructure layer for their AI-era engineering teams. Now, we're looking for our first marketing hire to accelerate growth and tell the world about our vision.
The Role This is TierZero's first marketing hire. You'll work directly with the founding team to translate our positioning into campaigns, content, and a brand presence that earns the respect of engineering leaders. You're not coming in to run a playbook — you're coming in to build one.
We expect this future team leader to spike in the intersection of product and brand marketing, with an aptitude for GTM engineering. The interview process will require candidates to show their proven, innovative use of AI agents and automation to deliver the work of multiple teammates. If you are energized by leveraging AI agents and automation to deliver the work of multiple teammates, we’d love to meet you.
What You’ll Do Product Marketing
Own messaging and launch strategy as TierZero expands beyond our initial incident response agent to a broader suite of production agents
Develop deep buyer understanding across VP Engineering, VP Infrastructure, and engineering-focused CTOs — what they care about, how they buy, and how to reach them
Build competitive intelligence, battlecards, and sales enablement materials that shorten deal cycles
Brand
Bring TierZero's brand to life with taste and consistency across the website, sales collateral, events, and social
Make sure every touchpoint reinforces why TierZero is categorically different from legacy incident management tools and retrofitted pre-AI platforms
Be the internal standard-bearer for quality and creative direction
Growth
Design and run community-led demand gen programs suited for a developer audience — content engineers actually want to read, community distribution, and campaigns tied to pipeline
Own the content strategy: thought leadership, case studies, technical storytelling, and category-building content
Build production-ready agents and automation to reach the right ICPs with personalized messaging at the right time.
Strategy
Be a thought partner to the founders on how TierZero shows up in market as the category evolves
Track the competitive landscape and translate it into positioning adjustments and market opportunities
What We’re Looking For
5-6 years of marketing experience spanning product marketing and brand, with at least a few years at a developer tools, DevOps, or infrastructure company
Can demonstrate experience with building genuinely useful AI agents and workflow automation across a variety of marketing use cases
Energized by a generalist, build-from-scratch environment; doesn't need a large team to do great work
Genuinely loves the developer tools space and can earn credibility with the people we sell to — you don't need to be an engineer, but you need to speak their language
High taste in brand and creative—strong opinions about what makes a brand feel distinct and trustworthy, and the ability to execute on them
Strong communicator and sharp strategic thinker—equally comfortable crafting a homepage headline and building a competitive positioning framework
Knows when to go deep and when to bring in outside help
Benefits
Medical, Dental, Vision insurance
401(k)
Lunch & Dinner in the office
Snacks and drinks
M5 macbook + iPad Air
Cursor, Claude Code, Windsurf, and unlimited budget to test out new software and models
Culture
Give Trust and Opinions: We trust people to execute independently and speak candidly. No micromanagement, no politics. Challenge ideas directly and assume positive intent.
Be the Customer: We are our own customers. We build customer empathy by deeply understanding real problems and delivering more value than we charge for.
Love the Journey: Startups are hard. We care about the craft, enjoy building together, and operate at a sustainable pace.
Build Intentionally: Move fast, but with purpose. Anti-996. Debate decisions, avoid thrash, and focus on what truly matters. Depth over breadth.
Everything Is Figureoutable: Hard problems are expected. With creativity and persistence, we will find a way forward.
#J-18808-Ljbffr