
CDP Architect: Segment Lead & Activation Expert
TechDigital Group, Holmdel, NJ, United States
A leading technology organization is looking for a CDP Architect to lead Customer Data Platform initiatives. The role requires 10–12 years of experience in marketing operations and expertise in segmentation and activation strategies. You will manage marketing segments using customer insights while collaborating with cross-functional teams. The ideal candidate will have hands-on experience with platforms like Segment and demonstrate the ability to analyze data to drive execution. This is a pivotal role requiring strong operational and marketing strategies knowledge.
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