Senior Commercialization Manager
Henry Schein One, Charleston, WV, United States
Senior Commercialization Manager owns and elevates commercialization strategy across defined market segments and product portfolios. This role sits at the intersection of Product, Revenue, and Customer Experience and is accountable for how our products drive growth in‑market.
Works at portfolio level GTM; partners with Product, Marketing, Sales, and Customer Success leadership to scale the approach and reflect evolving customer needs.
This position is Remote.
What you will do
Own commercialization strategy and roadmap narrative by segment, ensuring clarity of priorities and alignment with company growth objectives.
Develop segment‑specific, cross‑product value stories that articulate differentiated outcomes and drive buying confidence.
Serve as voice of market—gathering and synthesizing customer, prospect, and field insights on packaging, pricing, promotions, and positioning to inform product and GTM decisions.
Identify whitespace and expansion opportunities within segments, influencing roadmap sequencing and investment priorities.
Lead and maintain a closed‑loop GTM feedback system with Product Management to translate insights into actionable roadmap and commercialization decisions.
Partner with Sales, Marketing, and Revenue Operations to design, launch, and iterate targeted sales plays that address key revenue objections.
Build plays that include clear qualification criteria, objection‑handling guidance, competitive positioning, and success metrics to enable consistent execution across sales teams.
Act as senior GTM advisor to Sales leadership, helping prioritize focus areas that maximize revenue impact by segment.
Own messaging for product lifecycle moments (launches, migrations, end‑of‑life transitions), ensuring customers understand value continuity, ROI, and upgrade paths.
Champion brand perception in‑market, positioning Henry Schein One as a high‑velocity, innovation‑driven growth partner.
Ensure messaging consistency across Product, Marketing, Sales, and Customer Success touchpoints.
Define segment‑level KPIs tied to adoption, pipeline influence, revenue acceleration, and retention.
Analyze performance of sales plays and commercialization initiatives, optimizing messaging, targeting, and execution based on results and market shifts.
Present insights and recommendations to senior stakeholders, influencing strategic decisions at portfolio level.
Travel/Physical Demands
Travel typically Qualifications
10+ years of experience in product commercialization, GTM strategy, product marketing, or revenue strategy within SaaS or technology environments—and/or 5+ years of commercialization and hands‑on dental office experience.
Demonstrated success owning commercialization for multi‑product portfolios or complex solutions, with measurable revenue impact.
Strong ability to translate complex product capabilities into clear, compelling value narratives that overcome buyer objections and drive decisions.
Proven track record of partnering with Sales, Product, Marketing, and Customer Success to execute high‑impact GTM strategies.
Comfort operating at both strategic and executional levels with strong business acumen and executive presence.
Exceptional communication, influence, and stakeholder management skills.
General skills & competencies
Planning, organizational, analytical and problem‑solving skills.
Excellent communication, presentation, public speaking, and interpersonal skills.
Negotiation skills and ability to resolve complex issues.
Project management, consultative skills and ability to manage a budget.
Expertise in multiple technical/business skills and ability to build lasting customer relations.
Compensation & Benefits Salary range: $127,000–$150,000 base. Eligible for a target bonus. Benefits include Medical, Dental, Vision, 401(k) with match, PTO, Parental Leave, Disability insurance, Health Savings Accounts, Education benefits, Scholarship program, Volunteer opportunities, and more.
About Henry Schein One Henry Schein One is the global leader in dental management, analytics, communication, and marketing software. We value supportive, diverse, inclusive workforce, professional development, and competitive compensation.
Equal Employment Opportunity Henry Schein and Henry Schein One are Equal Employment Opportunity Employers and do not discriminate on the basis of race, color, religion, creed, national origin, ancestry, disability, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.
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Works at portfolio level GTM; partners with Product, Marketing, Sales, and Customer Success leadership to scale the approach and reflect evolving customer needs.
This position is Remote.
What you will do
Own commercialization strategy and roadmap narrative by segment, ensuring clarity of priorities and alignment with company growth objectives.
Develop segment‑specific, cross‑product value stories that articulate differentiated outcomes and drive buying confidence.
Serve as voice of market—gathering and synthesizing customer, prospect, and field insights on packaging, pricing, promotions, and positioning to inform product and GTM decisions.
Identify whitespace and expansion opportunities within segments, influencing roadmap sequencing and investment priorities.
Lead and maintain a closed‑loop GTM feedback system with Product Management to translate insights into actionable roadmap and commercialization decisions.
Partner with Sales, Marketing, and Revenue Operations to design, launch, and iterate targeted sales plays that address key revenue objections.
Build plays that include clear qualification criteria, objection‑handling guidance, competitive positioning, and success metrics to enable consistent execution across sales teams.
Act as senior GTM advisor to Sales leadership, helping prioritize focus areas that maximize revenue impact by segment.
Own messaging for product lifecycle moments (launches, migrations, end‑of‑life transitions), ensuring customers understand value continuity, ROI, and upgrade paths.
Champion brand perception in‑market, positioning Henry Schein One as a high‑velocity, innovation‑driven growth partner.
Ensure messaging consistency across Product, Marketing, Sales, and Customer Success touchpoints.
Define segment‑level KPIs tied to adoption, pipeline influence, revenue acceleration, and retention.
Analyze performance of sales plays and commercialization initiatives, optimizing messaging, targeting, and execution based on results and market shifts.
Present insights and recommendations to senior stakeholders, influencing strategic decisions at portfolio level.
Travel/Physical Demands
Travel typically Qualifications
10+ years of experience in product commercialization, GTM strategy, product marketing, or revenue strategy within SaaS or technology environments—and/or 5+ years of commercialization and hands‑on dental office experience.
Demonstrated success owning commercialization for multi‑product portfolios or complex solutions, with measurable revenue impact.
Strong ability to translate complex product capabilities into clear, compelling value narratives that overcome buyer objections and drive decisions.
Proven track record of partnering with Sales, Product, Marketing, and Customer Success to execute high‑impact GTM strategies.
Comfort operating at both strategic and executional levels with strong business acumen and executive presence.
Exceptional communication, influence, and stakeholder management skills.
General skills & competencies
Planning, organizational, analytical and problem‑solving skills.
Excellent communication, presentation, public speaking, and interpersonal skills.
Negotiation skills and ability to resolve complex issues.
Project management, consultative skills and ability to manage a budget.
Expertise in multiple technical/business skills and ability to build lasting customer relations.
Compensation & Benefits Salary range: $127,000–$150,000 base. Eligible for a target bonus. Benefits include Medical, Dental, Vision, 401(k) with match, PTO, Parental Leave, Disability insurance, Health Savings Accounts, Education benefits, Scholarship program, Volunteer opportunities, and more.
About Henry Schein One Henry Schein One is the global leader in dental management, analytics, communication, and marketing software. We value supportive, diverse, inclusive workforce, professional development, and competitive compensation.
Equal Employment Opportunity Henry Schein and Henry Schein One are Equal Employment Opportunity Employers and do not discriminate on the basis of race, color, religion, creed, national origin, ancestry, disability, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.
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