Global Field Marketing Manager
Basistechnologies, Dallas, TX, United States
ABOUT THE ROLE
At Basis Technologies, we don't just show up at events — we build programmes that move deals forward. As our Global Field Marketing Manager, you'll own the events and ecosystem engine that converts executive engagement into high‑intent pipeline.
This is a role for someone who thrives on building. You'll design and execute event strategies across SAP ecosystem conferences, industry sponsorships, executive dinners, roundtables, and regional field programmes — and you'll be relentless about ensuring every activity maps directly to pipeline creation and deal acceleration.
You'll work closely with Sales leadership, BDR teams, and the broader Demand Generation function, sitting at the heart of how we bring our Intelligent Change Management (ICM) narrative to life inside the SAP ecosystem.
WHAT YOU'LL DO EVENT STRATEGY & PIPELINE GENERATION
Own the global event marketing strategy across SAP ecosystem conferences, industry events, executive dinners, roundtables, and regional SAP user group events
Ensure all events deliver measurable pipeline and opportunity acceleration — not just brand presence
Partner with Sales leadership to align event strategy directly to target accounts and open opportunities
END-TO-END EVENT EXECUTION
Lead full event lifecycle: strategy, planning, logistics, vendor coordination, team enablement, on‑site activation, and post‑event follow‑up and reporting
Execute events as integrated marketing programmes that reinforce our Intelligent Change Management narrative — never as standalone activities
Drive attendee engagement programmes that create real executive conversations and BDR pipeline opportunities
PIPELINE ALIGNMENT & OPPORTUNITY ACCELERATION
Collaborate with the Global Demand Generation Manager and BDR teams to identify and prioritise target accounts for each event
Coordinate executive meetings and networking opportunities that support opportunity progression
Track and report event‑generated SQAs, opportunities, and pipeline impact through Salesforce
PERFORMANCE & MARKET INTELLIGENCE
Analyse event performance across SQA generation, opportunity creation, pipeline ROI, and engagement quality
Apply a test‑and‑learn mindset — bring data, iterate, and continuously improve the programme
Act as a steward of the ICM narrative within the SAP ecosystem; stay ahead of event trends and competitor positioning
WHAT WE'RE LOOKING FOR EXPERIENCE
4+ years in field marketing, event marketing, or demand generation within B2B SaaS or enterprise technology
A track record of executing events that generate measurable pipeline and executive engagement — you can prove it with data
Experience partnering closely with Sales teams on account‑based marketing and opportunity development
Proven ability to manage global conferences and complex, multi‑stakeholder event programmes
Comfortable in fast‑moving scale‑up environments where priorities shift and autonomy is expected
TECHNICAL SKILLS
Strong event management and vendor coordination capability
Proficiency with Salesforce and Pardot (or equivalent marketing automation)
Data‑driven approach to measuring and reporting on marketing performance
PROFESSIONAL ATTRIBUTES
Excellent communication and stakeholder management skills — comfortable engaging across global teams, Sales leadership, and C‑suite
Highly organised with the ability to manage multiple events and priorities simultaneously
Collaborative by nature; thrives in a cross‑functional team environment
Growth mindset — you experiment, learn fast, and iterate without being asked
ABOUT BASIS TECHNOLOGIES We enable every SAP‑run business to manage change intelligently — no matter how complex their technology landscape. Our Intelligent Change Management (ICM) solutions harness the collective intelligence of the SAP community to help business and technology change teams explore, plan, and execute their most critical business change imperatives.
For over 25 years, we've equipped, liberated, and championed SAP change heroes at global leaders including Kimberly‑Clark, 3M, and Vistaprint.
We've been officially named one of the UK's Best Workplaces by Great Place to Work® for three consecutive years. We're scaling from 130+ employees with real purpose — and this is an exciting moment to join.
WHY JOIN US Our US benefits package is built to protect your health, support your finances, and give you the flexibility to do your best work — wherever that is.
FINANCIAL
Competitive base salary and annual company bonus
401(k) retirement plan with 6% company match
HEALTH & PROTECTION
Medical, Dental and Vision insurance
Health Savings Account (HSA) with company bi‑monthly contributions
Flexible Spending Account (FSA)
Short‑term and long‑term disability insurance
Life and AD+D (Accidental Death and Dismemberment) insurance
Employee Assistance Programme — confidential 24/7 support for employees and household members
TIME & FLEXIBILITY
15 days PTO, increasing by 1 day per year up to 20 days
Global Flexibility — work abroad for up to one month per year
Remote Hybrid working
Enhanced Parental Leave
1 paid Volunteer Day per year
GROWTH & COMMUNITY
Annual Learning and Development budget
10 qualified Mental Health First Aiders across the company
Employee referral bonus programme
Basis Technologies is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all qualified candidates regardless of age, disability, gender identity, marriage and civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.
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This is a role for someone who thrives on building. You'll design and execute event strategies across SAP ecosystem conferences, industry sponsorships, executive dinners, roundtables, and regional field programmes — and you'll be relentless about ensuring every activity maps directly to pipeline creation and deal acceleration.
You'll work closely with Sales leadership, BDR teams, and the broader Demand Generation function, sitting at the heart of how we bring our Intelligent Change Management (ICM) narrative to life inside the SAP ecosystem.
WHAT YOU'LL DO EVENT STRATEGY & PIPELINE GENERATION
Own the global event marketing strategy across SAP ecosystem conferences, industry events, executive dinners, roundtables, and regional SAP user group events
Ensure all events deliver measurable pipeline and opportunity acceleration — not just brand presence
Partner with Sales leadership to align event strategy directly to target accounts and open opportunities
END-TO-END EVENT EXECUTION
Lead full event lifecycle: strategy, planning, logistics, vendor coordination, team enablement, on‑site activation, and post‑event follow‑up and reporting
Execute events as integrated marketing programmes that reinforce our Intelligent Change Management narrative — never as standalone activities
Drive attendee engagement programmes that create real executive conversations and BDR pipeline opportunities
PIPELINE ALIGNMENT & OPPORTUNITY ACCELERATION
Collaborate with the Global Demand Generation Manager and BDR teams to identify and prioritise target accounts for each event
Coordinate executive meetings and networking opportunities that support opportunity progression
Track and report event‑generated SQAs, opportunities, and pipeline impact through Salesforce
PERFORMANCE & MARKET INTELLIGENCE
Analyse event performance across SQA generation, opportunity creation, pipeline ROI, and engagement quality
Apply a test‑and‑learn mindset — bring data, iterate, and continuously improve the programme
Act as a steward of the ICM narrative within the SAP ecosystem; stay ahead of event trends and competitor positioning
WHAT WE'RE LOOKING FOR EXPERIENCE
4+ years in field marketing, event marketing, or demand generation within B2B SaaS or enterprise technology
A track record of executing events that generate measurable pipeline and executive engagement — you can prove it with data
Experience partnering closely with Sales teams on account‑based marketing and opportunity development
Proven ability to manage global conferences and complex, multi‑stakeholder event programmes
Comfortable in fast‑moving scale‑up environments where priorities shift and autonomy is expected
TECHNICAL SKILLS
Strong event management and vendor coordination capability
Proficiency with Salesforce and Pardot (or equivalent marketing automation)
Data‑driven approach to measuring and reporting on marketing performance
PROFESSIONAL ATTRIBUTES
Excellent communication and stakeholder management skills — comfortable engaging across global teams, Sales leadership, and C‑suite
Highly organised with the ability to manage multiple events and priorities simultaneously
Collaborative by nature; thrives in a cross‑functional team environment
Growth mindset — you experiment, learn fast, and iterate without being asked
ABOUT BASIS TECHNOLOGIES We enable every SAP‑run business to manage change intelligently — no matter how complex their technology landscape. Our Intelligent Change Management (ICM) solutions harness the collective intelligence of the SAP community to help business and technology change teams explore, plan, and execute their most critical business change imperatives.
For over 25 years, we've equipped, liberated, and championed SAP change heroes at global leaders including Kimberly‑Clark, 3M, and Vistaprint.
We've been officially named one of the UK's Best Workplaces by Great Place to Work® for three consecutive years. We're scaling from 130+ employees with real purpose — and this is an exciting moment to join.
WHY JOIN US Our US benefits package is built to protect your health, support your finances, and give you the flexibility to do your best work — wherever that is.
FINANCIAL
Competitive base salary and annual company bonus
401(k) retirement plan with 6% company match
HEALTH & PROTECTION
Medical, Dental and Vision insurance
Health Savings Account (HSA) with company bi‑monthly contributions
Flexible Spending Account (FSA)
Short‑term and long‑term disability insurance
Life and AD+D (Accidental Death and Dismemberment) insurance
Employee Assistance Programme — confidential 24/7 support for employees and household members
TIME & FLEXIBILITY
15 days PTO, increasing by 1 day per year up to 20 days
Global Flexibility — work abroad for up to one month per year
Remote Hybrid working
Enhanced Parental Leave
1 paid Volunteer Day per year
GROWTH & COMMUNITY
Annual Learning and Development budget
10 qualified Mental Health First Aiders across the company
Employee referral bonus programme
Basis Technologies is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all qualified candidates regardless of age, disability, gender identity, marriage and civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.
#J-18808-Ljbffr