Sr. Marketer, Campaign Activation ABM
Thomson Reuters, Frisco, TX, United States
Sr. Marketer, Campaign Activation ABM
The Role
We're looking to hire a well-organized, highly collaborative Sr. Marketer - Account-Based Marketing (ABM) who is passionate about creating personalized, high-impact experiences for priority accounts and driving measurable pipeline impact. This role sits within the Demand Activation - Field Marketing and ABM team and is responsible for planning, executing, and optimizing ABM programs—partnering closely with Sales, Strategy, Campaign Planning, and centralized marketing teams.
You'll own the operational excellence behind ABM: account planning support, program orchestration, stakeholder alignment, timelines/deliverables, vendor/agency management, budget coordination, measurement/reporting, and continuous optimization.
Our ideal candidate is passionate about best-in-class customer experiences and enjoys building repeatable ABM processes that scale. Attention to detail, project management, communication, and comfort in fast-paced environments are must-haves—along with the ability to influence without authority and keep cross-functional teams moving toward shared account outcomes.
About the Role
Plan and execute creative, modern ABM programs to engage prioritized accounts and buying groups.
Partner with Sales and Strategy to align on account goals, target personas, engagement plays, and success criteria.
Operationalize account-based plays by coordinating with centralized marketing teams and Sales to activate the right mix of tactics.
Own end-to-end program management: timelines, deliverables, stakeholder coordination, approvals, budgets, vendor/agency engagement, and post-program follow-through.
Coordinate lead/account workflows with Sales, ensuring ABM engagement is captured, routed, and actioned.
Measure and report ABM performance in partnership with marketing insights, turning insights into optimizations.
Leverage marketing technology and data to target, personalize, and track ABM programs.
Standardize and improve ABM processes using templates and best practices—while evolving the "how" to increase efficiency and impact.
Be bold and test new ideas to differentiate the Thomson Reuters brand.
About You
5-7 years in B2B marketing with experience in ABM, demand generation, field marketing, or lifecycle/expansion marketing for cloud-based software and/or business service providers.
Demonstrated ability to work tightly with Sales (account planning, stakeholder alignment, follow-up motions, opportunity support) and deliver programs that advance outcomes.
Comfort leveraging marketing technology to deploy and measure integrated campaigns (Marketing Automation, CRM, digital analytics, webinar/events tools; ABM/intent platforms a plus).
Strong project management and communication skills – able to run multiple workstreams, manage dependencies, and deliver on time.
A customer‑first mindset with a bias toward practical, high‑quality experiences that Sales and customers value.
A self‑starter attitude that thrives in a fast‑paced, collaborative environment and can pivot with changing business priorities.
The ability to build strong relationships across functions (marketing, sales, operations, insights/analytics) and influence without authority.
Understanding of modern B2B best practices for integrated, multi‑channel programs (digital + field) and how they map to pipeline creation and acceleration.
Proficiency in Microsoft Office and related productivity tools.
Ability to travel Compensation & Benefits Base compensation range: $74,200 USD – $137,800 USD. Base pay is positioned within the range based on several factors, including an individual's knowledge, skills, and experience, with consideration given to internal equity. Base pay is part of a comprehensive Total Reward program that includes flexible benefits and wellbeing programs. This role may also be eligible for an annual bonus based on a combination of enterprise and individual performance.
Hybrid work model: flexible hybrid working environment (2-3 days a week in the office, depending on the role).
Flexibility & work‑life balance: Flex My Way policies, work from anywhere for up to 8 weeks per year.
Career development and growth: continuous learning, skills‑first approach, Grow My Way programming.
Industry competitive benefits: comprehensive health, dental, vision, disability, and life insurance; 401(k) with company match; competitive vacation; mental health days; retirement savings; tuition reimbursement; employee incentive programs; resources for mental, physical, financial wellbeing.
Cultural values: inclusion & belonging, work‑life balance, Obsess over Customers, Compete to Win, Challenge Your Thinking, Act Fast / Learn Fast, Stronger Together.
Social impact: two paid volunteer days off annually, pro‑bono consulting projects, ESG initiatives.
Equal Employment Opportunity Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug‑free workplace. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. As a global business, we rely on unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. We seek talented, qualified employees in all our operations, regardless of race, color, sex/gender, pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law.
Please contact the Human Resources Department at HR.Leave-Expert@thomsonreuters.com for accommodation inquiries. Learn more about protecting yourself from fraudulent job postings here. More information about Thomson Reuters can be found on thomsonreuters.com.
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You'll own the operational excellence behind ABM: account planning support, program orchestration, stakeholder alignment, timelines/deliverables, vendor/agency management, budget coordination, measurement/reporting, and continuous optimization.
Our ideal candidate is passionate about best-in-class customer experiences and enjoys building repeatable ABM processes that scale. Attention to detail, project management, communication, and comfort in fast-paced environments are must-haves—along with the ability to influence without authority and keep cross-functional teams moving toward shared account outcomes.
About the Role
Plan and execute creative, modern ABM programs to engage prioritized accounts and buying groups.
Partner with Sales and Strategy to align on account goals, target personas, engagement plays, and success criteria.
Operationalize account-based plays by coordinating with centralized marketing teams and Sales to activate the right mix of tactics.
Own end-to-end program management: timelines, deliverables, stakeholder coordination, approvals, budgets, vendor/agency engagement, and post-program follow-through.
Coordinate lead/account workflows with Sales, ensuring ABM engagement is captured, routed, and actioned.
Measure and report ABM performance in partnership with marketing insights, turning insights into optimizations.
Leverage marketing technology and data to target, personalize, and track ABM programs.
Standardize and improve ABM processes using templates and best practices—while evolving the "how" to increase efficiency and impact.
Be bold and test new ideas to differentiate the Thomson Reuters brand.
About You
5-7 years in B2B marketing with experience in ABM, demand generation, field marketing, or lifecycle/expansion marketing for cloud-based software and/or business service providers.
Demonstrated ability to work tightly with Sales (account planning, stakeholder alignment, follow-up motions, opportunity support) and deliver programs that advance outcomes.
Comfort leveraging marketing technology to deploy and measure integrated campaigns (Marketing Automation, CRM, digital analytics, webinar/events tools; ABM/intent platforms a plus).
Strong project management and communication skills – able to run multiple workstreams, manage dependencies, and deliver on time.
A customer‑first mindset with a bias toward practical, high‑quality experiences that Sales and customers value.
A self‑starter attitude that thrives in a fast‑paced, collaborative environment and can pivot with changing business priorities.
The ability to build strong relationships across functions (marketing, sales, operations, insights/analytics) and influence without authority.
Understanding of modern B2B best practices for integrated, multi‑channel programs (digital + field) and how they map to pipeline creation and acceleration.
Proficiency in Microsoft Office and related productivity tools.
Ability to travel Compensation & Benefits Base compensation range: $74,200 USD – $137,800 USD. Base pay is positioned within the range based on several factors, including an individual's knowledge, skills, and experience, with consideration given to internal equity. Base pay is part of a comprehensive Total Reward program that includes flexible benefits and wellbeing programs. This role may also be eligible for an annual bonus based on a combination of enterprise and individual performance.
Hybrid work model: flexible hybrid working environment (2-3 days a week in the office, depending on the role).
Flexibility & work‑life balance: Flex My Way policies, work from anywhere for up to 8 weeks per year.
Career development and growth: continuous learning, skills‑first approach, Grow My Way programming.
Industry competitive benefits: comprehensive health, dental, vision, disability, and life insurance; 401(k) with company match; competitive vacation; mental health days; retirement savings; tuition reimbursement; employee incentive programs; resources for mental, physical, financial wellbeing.
Cultural values: inclusion & belonging, work‑life balance, Obsess over Customers, Compete to Win, Challenge Your Thinking, Act Fast / Learn Fast, Stronger Together.
Social impact: two paid volunteer days off annually, pro‑bono consulting projects, ESG initiatives.
Equal Employment Opportunity Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug‑free workplace. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. As a global business, we rely on unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. We seek talented, qualified employees in all our operations, regardless of race, color, sex/gender, pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law.
Please contact the Human Resources Department at HR.Leave-Expert@thomsonreuters.com for accommodation inquiries. Learn more about protecting yourself from fraudulent job postings here. More information about Thomson Reuters can be found on thomsonreuters.com.
#J-18808-Ljbffr