Social Media & Content Marketing Intern
Appian, Falls Church, VA, United States
Here at Appian, our values of
Intensity
and
Excellence
define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.
At Appian, our marketers have the opportunity to tell stories of impact and innovation across a multitude of industries. Being a marketer at Appian means working with innovative technology and finding creative ways to stand above the noise. It means collaborating with global teams and amazing customer brands at the forefront of digital transformation.
In this role, you will support the execution of digital marketing campaigns, content initiatives, and social media programs that help amplify Appian’s brand and product messaging across global channels.
The Social Media & Content Marketing Intern will serve as a member of the Office of the CMO during Summer 2026, supporting the Global Organic Social Media Manager and the Communications team in executing strategic marketing initiatives and digital campaigns. This internship provides an opportunity to gain real-world experience in content creation, campaign execution, digital marketing strategy, and analytics while working in a collaborative and fast-paced environment.
This internship is based at our headquarters in McLean, Virginia. Appian was built on a culture of in‑person collaboration, which we believe is a key driver of our mission to be the best. Interns in this program are expected to be in the office 5 days a week to fully experience our culture, learn directly from peers and mentors, and contribute to projects in a collaborative environment. Being in the office provides more opportunities to connect, learn, and celebrate with the exceptional people across Appian.
Applicants considered for Summer 2026 - Undergraduate Only In this role at Appian, you will:
Content Creation & Digital Storytelling
Write and produce marketing content for social media, blogs, and digital campaigns
Support the creation of short‑form video, graphics, and digital assets for platforms such as LinkedIn, Instagram, and YouTube
Help transform customer stories, product insights, and event highlights into engaging marketing content
Social Media Management
Monitor Appian’s social media channels and assist with community engagement
Identify opportunities to amplify customer, partner, and employee content
Research industry trends, hashtags, and conversations to inform social media strategy
Campaign Support
Support the execution of global digital marketing campaigns across social media and content channels
Assist with promotional content for Appian events, product announcements, and marketing initiatives
Collaborate with Product Marketing, Digital Marketing, and Events teams to support campaign promotion and brand awareness
Ensure content aligns with Appian’s brand messaging and campaign goals
Content Optimization
Audit and update existing content to ensure alignment with the latest messaging and positioning
Support updates to nurture streams, campaign landing pages, and digital assets
Marketing Analytics & Insights
Track marketing metrics including impressions, engagement, video views, and audience growth
Collect and synthesize marketing data to produce reports and insights for marketing stakeholders
Assist in compiling reports that evaluate campaign performance and identify opportunities for improvement
Support analysis that informs future content and campaign strategy
Marketing Coordination & Operations
Document meeting action items and assist with project follow‑ups across marketing teams
Help coordinate timelines, assets, and approvals for social media content and marketing campaigns
Support collaboration between Communications, Digital Marketing, and Product Marketing teams
Strategic Projects
Support special projects across the Content Marketing and Digital Marketing teams
Contribute ideas and insights to improve Appian’s digital storytelling and social media presence
Present your work and key learnings to the Marketing department at the conclusion of your internship
Basic Qualifications
Must be pursuing a Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related field
High academic performance (GPA)
Strong interest in social media, digital marketing, technology, AI, or enterprise software
Strong writing, editing, and storytelling skills
Ability to translate complex topics into engaging and accessible content
Strong organizational skills and ability to manage multiple projects
Previous experience in communications or content creation preferred
Preferred Skills
Familiarity with social media platforms such as LinkedIn, Instagram, and YouTube
Experience with tools such as Canva, CapCut, Adobe Creative Suite, or video editing software
Basic knowledge of marketing analytics tools or social media reporting
Curiosity about AI, automation, and digital transformation
Tools and Resources
Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department‑specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First‑Friend program being widely utilized resources for new hires.
Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
Community: We’ll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee‑led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.
Benefits Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family‑forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.
About Appian Appian provides process automation technology. We automate complex processes in large enterprises and governments. Our platform is known for its unique reliability and scale. We’ve been automating processes for 25 years and understand enterprise operations like no one else. For more information, visit appian.com. [Nasdaq: APPN]
Follow Appian: LinkedIn, Youtube, Instagram, Facebook Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.
Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
Appian's Applicant & Candidate Privacy Notice
#J-18808-Ljbffr
Intensity
and
Excellence
define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.
At Appian, our marketers have the opportunity to tell stories of impact and innovation across a multitude of industries. Being a marketer at Appian means working with innovative technology and finding creative ways to stand above the noise. It means collaborating with global teams and amazing customer brands at the forefront of digital transformation.
In this role, you will support the execution of digital marketing campaigns, content initiatives, and social media programs that help amplify Appian’s brand and product messaging across global channels.
The Social Media & Content Marketing Intern will serve as a member of the Office of the CMO during Summer 2026, supporting the Global Organic Social Media Manager and the Communications team in executing strategic marketing initiatives and digital campaigns. This internship provides an opportunity to gain real-world experience in content creation, campaign execution, digital marketing strategy, and analytics while working in a collaborative and fast-paced environment.
This internship is based at our headquarters in McLean, Virginia. Appian was built on a culture of in‑person collaboration, which we believe is a key driver of our mission to be the best. Interns in this program are expected to be in the office 5 days a week to fully experience our culture, learn directly from peers and mentors, and contribute to projects in a collaborative environment. Being in the office provides more opportunities to connect, learn, and celebrate with the exceptional people across Appian.
Applicants considered for Summer 2026 - Undergraduate Only In this role at Appian, you will:
Content Creation & Digital Storytelling
Write and produce marketing content for social media, blogs, and digital campaigns
Support the creation of short‑form video, graphics, and digital assets for platforms such as LinkedIn, Instagram, and YouTube
Help transform customer stories, product insights, and event highlights into engaging marketing content
Social Media Management
Monitor Appian’s social media channels and assist with community engagement
Identify opportunities to amplify customer, partner, and employee content
Research industry trends, hashtags, and conversations to inform social media strategy
Campaign Support
Support the execution of global digital marketing campaigns across social media and content channels
Assist with promotional content for Appian events, product announcements, and marketing initiatives
Collaborate with Product Marketing, Digital Marketing, and Events teams to support campaign promotion and brand awareness
Ensure content aligns with Appian’s brand messaging and campaign goals
Content Optimization
Audit and update existing content to ensure alignment with the latest messaging and positioning
Support updates to nurture streams, campaign landing pages, and digital assets
Marketing Analytics & Insights
Track marketing metrics including impressions, engagement, video views, and audience growth
Collect and synthesize marketing data to produce reports and insights for marketing stakeholders
Assist in compiling reports that evaluate campaign performance and identify opportunities for improvement
Support analysis that informs future content and campaign strategy
Marketing Coordination & Operations
Document meeting action items and assist with project follow‑ups across marketing teams
Help coordinate timelines, assets, and approvals for social media content and marketing campaigns
Support collaboration between Communications, Digital Marketing, and Product Marketing teams
Strategic Projects
Support special projects across the Content Marketing and Digital Marketing teams
Contribute ideas and insights to improve Appian’s digital storytelling and social media presence
Present your work and key learnings to the Marketing department at the conclusion of your internship
Basic Qualifications
Must be pursuing a Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related field
High academic performance (GPA)
Strong interest in social media, digital marketing, technology, AI, or enterprise software
Strong writing, editing, and storytelling skills
Ability to translate complex topics into engaging and accessible content
Strong organizational skills and ability to manage multiple projects
Previous experience in communications or content creation preferred
Preferred Skills
Familiarity with social media platforms such as LinkedIn, Instagram, and YouTube
Experience with tools such as Canva, CapCut, Adobe Creative Suite, or video editing software
Basic knowledge of marketing analytics tools or social media reporting
Curiosity about AI, automation, and digital transformation
Tools and Resources
Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department‑specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First‑Friend program being widely utilized resources for new hires.
Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
Community: We’ll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee‑led affinity groups. These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.
Benefits Appian offers a comprehensive benefits package designed to support your health, wellbeing, and financial future. Benefits may include health coverage, Employee Assistance Program (EAP) with free mental health support, life and disability insurance, an Employee Stock Purchase Program (ESPP), a retirement/pension plan, wellness dollars, tuition reimbursement, family‑forming benefits and more. Benefits vary by country—please ask your Talent Acquisition contact for details specific to the location you are applying to.
About Appian Appian provides process automation technology. We automate complex processes in large enterprises and governments. Our platform is known for its unique reliability and scale. We’ve been automating processes for 25 years and understand enterprise operations like no one else. For more information, visit appian.com. [Nasdaq: APPN]
Follow Appian: LinkedIn, Youtube, Instagram, Facebook Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.
Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
Appian's Applicant & Candidate Privacy Notice
#J-18808-Ljbffr