Program Manager Advertising & Conversion I/II
Adweek, Honolulu, HI, United States
As an Individual Contributor, this role is responsible for planning, executing, and optimizing advertising programs across digital and traditional media to support business and marketing objectives. This role contributes to measurable outcomes by managing media investments, analyzing performance, and improving brand awareness, demand generation, and conversion performance across the marketing funnel.
Media Strategy and Planning:
Owns media strategy and develops integrated paid media plans aligned to strategic business goals across all channels (digital and traditional advertising).
Campaign Performance Optimization:
Analyzes performance data, translating to actionable incomes to optimize performance across all channels to improve ROAS and conversion rates. Identifies opportunities, issues, and assists in the creation, management, and optimization of marketing campaigns and programs.
Budget and Financial Management:
Manages media budgets, forecasts spend, and monitors pacing to ensure alignment with approved plans. Coordinates required compliance reviews and approvals to support timely and accurate campaign execution.
Agency and Cross‑Functional Collaboration:
Manages day‑to‑day relationships with media agencies and collaborates with internal partners to support campaign development, execution, and reporting. Ensures alignment across teams to deliver cohesive and effective advertising programs.
Conversion Rate Optimization:
Drives lead conversion rate optimization efforts through testing and funnel analysis; develops and implements optimization plans and performs result analysis for continued growth.
Performs other responsibilities and duties as assigned.
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Media Strategy and Planning:
Owns media strategy and develops integrated paid media plans aligned to strategic business goals across all channels (digital and traditional advertising).
Campaign Performance Optimization:
Analyzes performance data, translating to actionable incomes to optimize performance across all channels to improve ROAS and conversion rates. Identifies opportunities, issues, and assists in the creation, management, and optimization of marketing campaigns and programs.
Budget and Financial Management:
Manages media budgets, forecasts spend, and monitors pacing to ensure alignment with approved plans. Coordinates required compliance reviews and approvals to support timely and accurate campaign execution.
Agency and Cross‑Functional Collaboration:
Manages day‑to‑day relationships with media agencies and collaborates with internal partners to support campaign development, execution, and reporting. Ensures alignment across teams to deliver cohesive and effective advertising programs.
Conversion Rate Optimization:
Drives lead conversion rate optimization efforts through testing and funnel analysis; develops and implements optimization plans and performs result analysis for continued growth.
Performs other responsibilities and duties as assigned.
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