Brand Experience & Field Marketing Manager
Shift Robotics, Inc., Austin, TX, United States
Moonwalkers are a product people need to experience to believe. Millions have seen the viral videos, but we haven't built the in-person infrastructure to convert that attention into revenue at scale. That's the gap this role fills.
You’ll own the full spectrum of brand experience and field marketing — live demos, pop-up activations, trade shows, retail partnerships, and community events. You’ll be the person who puts Moonwalkers on people’s feet and turns first‑time reactions into purchases, press coverage, and word‑of‑mouth. You’ll also build the playbook so this scales beyond you.
This is not a desk job with occasional event attendance. You’ll be on the ground regularly — at events, in retail locations, in front of customers. You’re equal parts brand storyteller, event operator, and revenue driver.
What you’ll do:
Plan and execute live demo experiences, pop‑ups, and field activations across the US (and eventually globally) that drive measurable conversion
Develop and own the event calendar — trade shows, tech expos, consumer festivals, and retail moments where Moonwalkers will have the highest impact
Build and manage a demo program: unit logistics, event staff training materials, and SOPs for safe, compelling product trials
Partner with retail partners (including IKEA) on in‑store activations, endcap experiences, and co‑marketing opportunities
Capture content at every event — video, testimonials, social‑ready moments — and feed them into our digital marketing pipeline
Own brand presence at industry events (CES, mobility conferences) from booth design to staffing to follow‑up
Track and report on field marketing ROI: demo‑to‑purchase conversion, event‑attributed revenue, cost per acquisition, and audience reach
Build relationships with communities and micro‑audiences (runners, dog walkers, commuters, warehouse workers) who are natural Moonwalkers evangelists
Gather real‑world user feedback from events and coordinate with engineering to feed insights back into product development
3–5 years in experiential marketing, field marketing, brand activation, or event marketing — ideally for a consumer hardware, DTC, or consumer electronics brand
Track record of events that drove measurable business results (revenue or pipeline, not just brand awareness)
Hands‑on operator: you've personally run a booth, managed demo logistics, trained event staff, and troubleshot day‑of problems
Strong project management instincts — able to manage multiple concurrent events across different cities without dropping details
Experience capturing or directing event content (photo, video, social) that performs on digital channels
Analytical mindset: you think in cost per demo, conversion rate, and event ROI
Excellent communication skills — you'll represent the brand to customers, retail partners, press, and industry contacts
Willingness to travel 30–50%, with heavier travel during peak event seasons
Nice to have:
Experience with retail partner activations (in‑store demos, endcap programs, co‑marketing with big‑box or specialty retail)
Background in robotics, wearables, personal mobility, or consumer tech
Build the field marketing function from scratch at a company inventing a new product category
Direct access to the CEO and founding team — your work directly shapes company revenue and brand trajectory
Competitive salary with performance‑based bonus tied to company revenue targets
A rare opportunity to market a product that genuinely stops people in their tracks
Small, fast‑moving team (~15 people globally) where results are visible immediately
#J-18808-Ljbffr
You’ll own the full spectrum of brand experience and field marketing — live demos, pop-up activations, trade shows, retail partnerships, and community events. You’ll be the person who puts Moonwalkers on people’s feet and turns first‑time reactions into purchases, press coverage, and word‑of‑mouth. You’ll also build the playbook so this scales beyond you.
This is not a desk job with occasional event attendance. You’ll be on the ground regularly — at events, in retail locations, in front of customers. You’re equal parts brand storyteller, event operator, and revenue driver.
What you’ll do:
Plan and execute live demo experiences, pop‑ups, and field activations across the US (and eventually globally) that drive measurable conversion
Develop and own the event calendar — trade shows, tech expos, consumer festivals, and retail moments where Moonwalkers will have the highest impact
Build and manage a demo program: unit logistics, event staff training materials, and SOPs for safe, compelling product trials
Partner with retail partners (including IKEA) on in‑store activations, endcap experiences, and co‑marketing opportunities
Capture content at every event — video, testimonials, social‑ready moments — and feed them into our digital marketing pipeline
Own brand presence at industry events (CES, mobility conferences) from booth design to staffing to follow‑up
Track and report on field marketing ROI: demo‑to‑purchase conversion, event‑attributed revenue, cost per acquisition, and audience reach
Build relationships with communities and micro‑audiences (runners, dog walkers, commuters, warehouse workers) who are natural Moonwalkers evangelists
Gather real‑world user feedback from events and coordinate with engineering to feed insights back into product development
3–5 years in experiential marketing, field marketing, brand activation, or event marketing — ideally for a consumer hardware, DTC, or consumer electronics brand
Track record of events that drove measurable business results (revenue or pipeline, not just brand awareness)
Hands‑on operator: you've personally run a booth, managed demo logistics, trained event staff, and troubleshot day‑of problems
Strong project management instincts — able to manage multiple concurrent events across different cities without dropping details
Experience capturing or directing event content (photo, video, social) that performs on digital channels
Analytical mindset: you think in cost per demo, conversion rate, and event ROI
Excellent communication skills — you'll represent the brand to customers, retail partners, press, and industry contacts
Willingness to travel 30–50%, with heavier travel during peak event seasons
Nice to have:
Experience with retail partner activations (in‑store demos, endcap programs, co‑marketing with big‑box or specialty retail)
Background in robotics, wearables, personal mobility, or consumer tech
Build the field marketing function from scratch at a company inventing a new product category
Direct access to the CEO and founding team — your work directly shapes company revenue and brand trajectory
Competitive salary with performance‑based bonus tied to company revenue targets
A rare opportunity to market a product that genuinely stops people in their tracks
Small, fast‑moving team (~15 people globally) where results are visible immediately
#J-18808-Ljbffr