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Amazon Content Specialist

Gymreapers, Nampa, ID, United States


Amazon Content Specialist Employment Status: Full-Time, Benefits Eligible

Location: On-Site at NEW Gymreapers’ HQ in Nampa, ID (20 mins outside of Boise, ID)

Schedule: Monday - Friday, 8AM - 5PM (flex according to business needs)

Reports To: Amazon Manager

Position Overview Gymreapers is looking for an Amazon Content Specialist to own and scale best-in-class marketplace content across our growing SKU catalog. This role sits at the intersection of creative, conversion, and marketplace strategy, ensuring every product detail page is optimized to win clicks, convert traffic, and dominate category rankings.

As SKU count expands and Amazon evolves toward richer content (A+, Premium A+, Brand Story, video), this role will be critical in building a repeatable, high-performance content engine.

You will work closely with the Design Director, Amazon Ops Manager, and Growth team to execute content that drives measurable revenue impact.

About Gymreapers At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes.

We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.

With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.

Core Values

Grow or Die

Customer Obsession

Extreme Ownership

Nothing is Given // Everything is Earned

Be Humble

1% Better Everyday

Live with Integrity

Sacrifice

Key Responsibilities Amazon Listing Content Ownership

Own end-to-end content execution across all Amazon listings:

Titles, bullets, descriptions

A+ Content (Standard + Premium)

Brand Story modules

Product videos (PDP + Sponsored Brands Video)

Ensure all listings are:

Conversion-optimized

Keyword-aligned (in partnership with SEO/PPC)

On-brand with Gymreapers’ identity

A+ & Visual Content Development

Build and iterate high-converting A+ templates across categories

Brief and collaborate with design team on:

Infographics

Comparison charts

Lifestyle imagery

Educational modules

Continuously test and refine:

Layout structures

Messaging hierarchy

Feature/benefit framing

Amazon Video Strategy

Own roadmap for:

PDP videos

Sponsored Brand Videos

Coordinate with creative team on:

Hooks and scripts

Product demos

UGC-style content

Optimize for:

CTR (click-through rate)

Conversion rate

Scroll-stopping performance

Content Optimization & Testing

Run structured testing across listings:

Main image variations (in partnership with Creative)

A+ module variations

Copy positioning (performance vs lifestyle vs authority)

Analyze performance metrics:

Conversion rate (CVR)

Session percentage

Revenue per session

Feed insights back into:

Creative briefs

Product positioning

Launch strategy

New Product Launch Support

Lead content execution for all new SKU launches:

Listing creation

A+ buildout

Image/video asset coordination

Ensure Day 1 retail readiness:

Fully optimized PDP

Competitive differentiation clearly communicated

Cross-Functional Collaboration

Work closely with:

Creative Director → Brand alignment, asset quality, storytelling

Amazon Ops Manager → Listing setup, keyword strategy, catalog health

Growth/PPC team → Conversion insights + ad alignment

Act as the bridge between creative and performance

Success Metrics (KPIs)

Conversion Rate (CVR) lift across catalog

Revenue per session improvement

A+ adoption rate (% of catalog with premium content)

Video adoption rate (% of listings with video)

New product launch readiness (100% optimized at launch)

Listing content test velocity (experiments per month)

Qualifications

2–5+ years in:

Amazon content, ecommerce merchandising, or PDP optimization

Strong understanding of:

Amazon A+ Content & Brand Story

Marketplace SEO fundamentals

Conversion rate optimization (CRO)

Experience working with:

Designers and creative teams

Product marketing or DTC brands

Benefits/Perks:

Competitive Pay

Company paid holidays

Paid Time Off (PTO)

Gymreapers on-site gym!

Newly renovated HQ!

401(k) with up to a 4% employer match

Life Flight Program, Voluntary

Employee Assistance Program

50% Employee Discount

100% Employer Paid: Medical, Dental and Vision

100% Employer Paid Short-term and Long-term disability - Life Insurance for both employee and spouse/dependents

Health Savings Account (HSA) employee option

Gymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.

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