Digital Media Specialist
Davis Ad Agency, Virginia Beach, VA, United States
Davis Ad Agency is searching for an experienced Digital Media Specialist to join our growing team.
At Davis, we blend creative thinking, targeted campaigns, and smart media strategies to build brands and deliver meaningful results for our clients. You’ll have the opportunity to work on high-profile campaigns for some of the region’s most recognizable organizations, including Checkered Flag Automotive, Old Dominion University, CHKD, Window World, the Cavalier Resort and more.
As part of our team, you’ll collaborate with talented strategists, creatives, and media specialists in an energetic, team-focused environment just a block from the Virginia Beach oceanfront.
The Role The Digital Media Specialist will be responsible for the planning, setup, management and optimization of digital advertising campaigns across a variety of platforms including paid search, YouTube, programmatic display, video and other emerging digital channels.
This role requires both analytical and strategic thinking. You’ll collaborate closely with our media, creative, social and account teams to develop campaigns that deliver strong performance and measurable results for our clients.
This is an in-person position based in Virginia Beach.
RESPONSIBILITIES
Plan, launch and manage digital advertising campaigns across platforms including Google Ads, Bing, YouTube, programmatic display, remarketing and more
Develop paid search campaigns including keyword research, ad copy, bidding strategies and ongoing optimization
Manage display and video campaigns, including audience targeting, placements and creative testing
Manage campaign budgets with attention to detail
Monitor campaign performance and continuously optimize for efficiency, engagement and conversions
Implement and manage conversion tracking, pixels and tagging
Connect the dots between platform reporting, campaign performance, website analytics, down‑funnel data, and client goals, provide clear reporting and analysis, valuable insights, and actionable recommendations
Build and maintain client‑facing reporting dashboards with data from Google Ads, Bing, GA4, and more
Assist in the setup and management of inventory feeds in Google Merchant Center and Meta Commerce Manager
Collaborate with internal teams on campaign strategy, media planning and creative development
Assist with digital media recommendations, strategy development and client presentations
Stay up to date on the latest digital media trends, platforms and best practices
REQUIREMENTS
2+ years of experience managing digital advertising campaigns
Experience with Google Ads (Search, Display and YouTube)
Experience with programmatic or display advertising platforms
Familiarity with Google Analytics and digital campaign tracking
Strong analytical and problem‑solving skills
Ability to write clear and compelling ad copy
Highly organized with strong attention to detail
Self‑motivated with a desire to continuously learn and grow
Ability to work both independently and collaboratively within a team environment
Tag Manager – Conversion setup and troubleshooting
Looker Studio – Dashboard and automated reporting
Google Merchant Center & Facebook Commerce Manager – Feed management and troubleshooting
Local Service Ads
Programmatic buying
A/B testing
Conversion optimization
Experience with paid social media marketing and platforms such as Meta, LinkedIn, Tiktok, reddit, and others a plus
BENEFITS
15 days paid vacation in your first year
Bonus day off for your birthday
8 paid holidays
401(k) plan with company match
At Davis, you’ll be part of a dynamic, energetic team that is passionate about doing great work and delivering results. We are constantly evolving alongside the advertising and digital landscape, always looking for new ways to innovate, improve, and push our work forward.
If you’re looking to grow your career in an environment that values collaboration, creativity, and continuous learning, we’d love to hear from you.
Submit your resume to jobs@davisadagency.com.
Contact 3200 Pacific Avenue, Suite 101 Virginia Beach, VA 23451
Davis Ad Agency is an Equal Opportunity Employer and Drug free workplace.
#J-18808-Ljbffr
At Davis, we blend creative thinking, targeted campaigns, and smart media strategies to build brands and deliver meaningful results for our clients. You’ll have the opportunity to work on high-profile campaigns for some of the region’s most recognizable organizations, including Checkered Flag Automotive, Old Dominion University, CHKD, Window World, the Cavalier Resort and more.
As part of our team, you’ll collaborate with talented strategists, creatives, and media specialists in an energetic, team-focused environment just a block from the Virginia Beach oceanfront.
The Role The Digital Media Specialist will be responsible for the planning, setup, management and optimization of digital advertising campaigns across a variety of platforms including paid search, YouTube, programmatic display, video and other emerging digital channels.
This role requires both analytical and strategic thinking. You’ll collaborate closely with our media, creative, social and account teams to develop campaigns that deliver strong performance and measurable results for our clients.
This is an in-person position based in Virginia Beach.
RESPONSIBILITIES
Plan, launch and manage digital advertising campaigns across platforms including Google Ads, Bing, YouTube, programmatic display, remarketing and more
Develop paid search campaigns including keyword research, ad copy, bidding strategies and ongoing optimization
Manage display and video campaigns, including audience targeting, placements and creative testing
Manage campaign budgets with attention to detail
Monitor campaign performance and continuously optimize for efficiency, engagement and conversions
Implement and manage conversion tracking, pixels and tagging
Connect the dots between platform reporting, campaign performance, website analytics, down‑funnel data, and client goals, provide clear reporting and analysis, valuable insights, and actionable recommendations
Build and maintain client‑facing reporting dashboards with data from Google Ads, Bing, GA4, and more
Assist in the setup and management of inventory feeds in Google Merchant Center and Meta Commerce Manager
Collaborate with internal teams on campaign strategy, media planning and creative development
Assist with digital media recommendations, strategy development and client presentations
Stay up to date on the latest digital media trends, platforms and best practices
REQUIREMENTS
2+ years of experience managing digital advertising campaigns
Experience with Google Ads (Search, Display and YouTube)
Experience with programmatic or display advertising platforms
Familiarity with Google Analytics and digital campaign tracking
Strong analytical and problem‑solving skills
Ability to write clear and compelling ad copy
Highly organized with strong attention to detail
Self‑motivated with a desire to continuously learn and grow
Ability to work both independently and collaboratively within a team environment
Tag Manager – Conversion setup and troubleshooting
Looker Studio – Dashboard and automated reporting
Google Merchant Center & Facebook Commerce Manager – Feed management and troubleshooting
Local Service Ads
Programmatic buying
A/B testing
Conversion optimization
Experience with paid social media marketing and platforms such as Meta, LinkedIn, Tiktok, reddit, and others a plus
BENEFITS
15 days paid vacation in your first year
Bonus day off for your birthday
8 paid holidays
401(k) plan with company match
At Davis, you’ll be part of a dynamic, energetic team that is passionate about doing great work and delivering results. We are constantly evolving alongside the advertising and digital landscape, always looking for new ways to innovate, improve, and push our work forward.
If you’re looking to grow your career in an environment that values collaboration, creativity, and continuous learning, we’d love to hear from you.
Submit your resume to jobs@davisadagency.com.
Contact 3200 Pacific Avenue, Suite 101 Virginia Beach, VA 23451
Davis Ad Agency is an Equal Opportunity Employer and Drug free workplace.
#J-18808-Ljbffr