SEO & GEO Manager
Gabb Wireless Inc., Lehi, UT, United States
Gabb gives families a better choice for their kids’ first technology. Our product portfolio spans purpose-built hardware — Gabb Phone, Gabb Phone Plus, Gabb Phone 3 Pro, and Gabb Watch — alongside digital services including Gabb Music and Music+. Everything we build is designed to let families introduce technology in steps, giving kids connection without the harms of a fully open smartphone. We’re a fast-growing, mission-driven company headquartered in Lehi, Utah, with a team that genuinely loves what we do and why we do it.
About the Role
Gabb is seeking a data-driven SEO, GEO & Organic Growth Manager to own and accelerate our organic search presence. You will assess what we have, identify the highest-leverage opportunities, and build the systems and playbooks needed to execute at a higher level. Our organic channel has real momentum and real room to grow — the right candidate will come in with fresh eyes, sharpen the strategy, and drive measurable results. You will own the full organic growth stack: technical SEO, content strategy, on-page optimization, link building, and an increasingly important frontier — Generative Engine Optimization (GEO), ensuring Gabb surfaces prominently in AI-driven search experiences like ChatGPT, Perplexity, and Google’s AI Overviews. You will work cross-functionally with content, product, and paid media to turn organic search into a reliable, measurable growth engine for Gabb. What You'll Do
ORGANIC STRATEGY & PROGRAM OWNERSHIP
Audit and evolve Gabb’s organic search strategy — assess existing keyword targeting, content structure, and channel performance, then define a roadmap with measurable targets for non-branded organic traffic, share of voice, and conversion Conduct comprehensive SEO audits across Gabb.com: technical health, content gaps, site architecture, internal linking, and Core Web Vitals Develop and maintain a keyword and topical authority framework that maps to Gabb’s customer acquisition funnel — from parent awareness to device purchase to service upsell Define and track KPIs: organic sessions, keyword rankings, click-through rate, domain authority trajectory, and assisted conversions from organic TECHNICAL SEO & ON-PAGE OPTIMIZATION
Own technical SEO execution: crawl health, indexation, structured data/schema markup, page speed, mobile optimization, and canonicalization Perform regular landing page and blog content audits; identify and prioritize refresh opportunities based on traffic decay, ranking gaps, and conversion data Optimize title tags, headers, and meta descriptions with a rigorous, test-and-iterate mindset CONTENT STRATEGY & EXECUTION
Partner with copywriters and content editors to define SEO-optimized content briefs grounded in semantic and entity-based keyword research Build content hierarchies and topic clusters that establish Gabb as an authoritative voice in family technology, child safety, and digital wellness Develop internal linking strategies that distribute authority effectively across the site and improve crawl depth Write or direct copywriting for SEO-critical pages, including product pages, category pages, and comparison content GENERATIVE ENGINE OPTIMIZATION (GEO)
Develop and execute strategies to increase Gabb’s visibility in AI-driven search experiences including Google AI Overviews, ChatGPT, Perplexity, and emerging LLM-based discovery surfaces Optimize content for entity recognition, structured data, and authoritative topical coverage to improve inclusion in AI-generated answers Monitor how large language models retrieve, synthesize, and surface content — and adapt Gabb’s content strategy accordingly Stay ahead of emerging GEO trends and translate them into actionable experiments LINK BUILDING & OFF-PAGE AUTHORITY
Build and execute a sustainable link acquisition strategy through editorial outreach, digital PR, content partnerships, and co-marketing with complementary brands in the family and parenting space Identify and pursue affiliate and media partner opportunities that build domain authority while supporting brand awareness Monitor backlink profile health and disavow toxic links proactively CROSS-FUNCTIONAL PARTNERSHIP
Partner with paid media to align organic and paid strategies, share keyword intelligence, and reduce cannibalization Work with product and analytics teams to ensure SEO considerations are embedded in new page launches, site redesigns, and CRO experiments Participate in growth experiments including landing page split tests and pricing page optimizations, bringing organic traffic data to inform hypotheses Support outbound and ABM campaigns with organic content assets and search intelligence where relevant What We’re Looking For
EXPERIENCE & SKILLS
5–7 years of hands‑on SEO experience in a growth marketing role, ideally within a consumer brand or e‑commerce environment Demonstrated track record of measurably growing non‑branded organic traffic and improving keyword rankings — specific examples and metrics expected Deep fluency in SEO tooling: Google Search Console, Ahrefs or SEMrush, Screaming Frog, and Google Analytics/GA4 Strong command of technical SEO: crawl analysis, structured data, Core Web Vitals, indexation management, and site architecture Experience building content strategies using semantic SEO, entity modeling, and topic cluster frameworks Meaningful familiarity with GEO and AI search optimization — not just awareness, but hands‑on experimentation Proficiency in WordPress; comfort working with developers on technical implementation tasks Ability to write or direct high‑quality SEO copy: title tags, meta descriptions, headers, and content briefs WHO YOU ARE
A systems thinker — you assess what exists, identify what’s working and what isn’t, and build on the foundation rather than starting over Data‑first — every recommendation you make is grounded in evidence and tied to a business outcome Intellectually curious about how AI is changing search — you are actively experimenting, not just reading about it A strong cross‑functional collaborator who can translate SEO concepts for non‑technical stakeholders Comfortable operating with autonomy in a fast‑moving environment where the roadmap evolves quickly Genuinely interested in Gabb’s mission and the family technology space Why You’ll Love It Here
Mission‑driven company protecting kids and making a real difference for families Competitive compensation Generous insurance coverage (up to 100% of premiums based on tenure) 401(k) with employer match Unlimited PTO and flexible scheduling Stock options An energetic, collaborative culture — and the best coworkers around
#J-18808-Ljbffr
Gabb is seeking a data-driven SEO, GEO & Organic Growth Manager to own and accelerate our organic search presence. You will assess what we have, identify the highest-leverage opportunities, and build the systems and playbooks needed to execute at a higher level. Our organic channel has real momentum and real room to grow — the right candidate will come in with fresh eyes, sharpen the strategy, and drive measurable results. You will own the full organic growth stack: technical SEO, content strategy, on-page optimization, link building, and an increasingly important frontier — Generative Engine Optimization (GEO), ensuring Gabb surfaces prominently in AI-driven search experiences like ChatGPT, Perplexity, and Google’s AI Overviews. You will work cross-functionally with content, product, and paid media to turn organic search into a reliable, measurable growth engine for Gabb. What You'll Do
ORGANIC STRATEGY & PROGRAM OWNERSHIP
Audit and evolve Gabb’s organic search strategy — assess existing keyword targeting, content structure, and channel performance, then define a roadmap with measurable targets for non-branded organic traffic, share of voice, and conversion Conduct comprehensive SEO audits across Gabb.com: technical health, content gaps, site architecture, internal linking, and Core Web Vitals Develop and maintain a keyword and topical authority framework that maps to Gabb’s customer acquisition funnel — from parent awareness to device purchase to service upsell Define and track KPIs: organic sessions, keyword rankings, click-through rate, domain authority trajectory, and assisted conversions from organic TECHNICAL SEO & ON-PAGE OPTIMIZATION
Own technical SEO execution: crawl health, indexation, structured data/schema markup, page speed, mobile optimization, and canonicalization Perform regular landing page and blog content audits; identify and prioritize refresh opportunities based on traffic decay, ranking gaps, and conversion data Optimize title tags, headers, and meta descriptions with a rigorous, test-and-iterate mindset CONTENT STRATEGY & EXECUTION
Partner with copywriters and content editors to define SEO-optimized content briefs grounded in semantic and entity-based keyword research Build content hierarchies and topic clusters that establish Gabb as an authoritative voice in family technology, child safety, and digital wellness Develop internal linking strategies that distribute authority effectively across the site and improve crawl depth Write or direct copywriting for SEO-critical pages, including product pages, category pages, and comparison content GENERATIVE ENGINE OPTIMIZATION (GEO)
Develop and execute strategies to increase Gabb’s visibility in AI-driven search experiences including Google AI Overviews, ChatGPT, Perplexity, and emerging LLM-based discovery surfaces Optimize content for entity recognition, structured data, and authoritative topical coverage to improve inclusion in AI-generated answers Monitor how large language models retrieve, synthesize, and surface content — and adapt Gabb’s content strategy accordingly Stay ahead of emerging GEO trends and translate them into actionable experiments LINK BUILDING & OFF-PAGE AUTHORITY
Build and execute a sustainable link acquisition strategy through editorial outreach, digital PR, content partnerships, and co-marketing with complementary brands in the family and parenting space Identify and pursue affiliate and media partner opportunities that build domain authority while supporting brand awareness Monitor backlink profile health and disavow toxic links proactively CROSS-FUNCTIONAL PARTNERSHIP
Partner with paid media to align organic and paid strategies, share keyword intelligence, and reduce cannibalization Work with product and analytics teams to ensure SEO considerations are embedded in new page launches, site redesigns, and CRO experiments Participate in growth experiments including landing page split tests and pricing page optimizations, bringing organic traffic data to inform hypotheses Support outbound and ABM campaigns with organic content assets and search intelligence where relevant What We’re Looking For
EXPERIENCE & SKILLS
5–7 years of hands‑on SEO experience in a growth marketing role, ideally within a consumer brand or e‑commerce environment Demonstrated track record of measurably growing non‑branded organic traffic and improving keyword rankings — specific examples and metrics expected Deep fluency in SEO tooling: Google Search Console, Ahrefs or SEMrush, Screaming Frog, and Google Analytics/GA4 Strong command of technical SEO: crawl analysis, structured data, Core Web Vitals, indexation management, and site architecture Experience building content strategies using semantic SEO, entity modeling, and topic cluster frameworks Meaningful familiarity with GEO and AI search optimization — not just awareness, but hands‑on experimentation Proficiency in WordPress; comfort working with developers on technical implementation tasks Ability to write or direct high‑quality SEO copy: title tags, meta descriptions, headers, and content briefs WHO YOU ARE
A systems thinker — you assess what exists, identify what’s working and what isn’t, and build on the foundation rather than starting over Data‑first — every recommendation you make is grounded in evidence and tied to a business outcome Intellectually curious about how AI is changing search — you are actively experimenting, not just reading about it A strong cross‑functional collaborator who can translate SEO concepts for non‑technical stakeholders Comfortable operating with autonomy in a fast‑moving environment where the roadmap evolves quickly Genuinely interested in Gabb’s mission and the family technology space Why You’ll Love It Here
Mission‑driven company protecting kids and making a real difference for families Competitive compensation Generous insurance coverage (up to 100% of premiums based on tenure) 401(k) with employer match Unlimited PTO and flexible scheduling Stock options An energetic, collaborative culture — and the best coworkers around
#J-18808-Ljbffr