Demand Gen Lead, Universal Ads
Comcast, New York, NY, United States
Job Summary
Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand‑safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one‑stop shop for high‑quality video ads delivering performance and unmatched scale.
Job Description Responsible for identifying and strategizing plans to achieve long‑term Growth goals and objectives of the organization. Develops financial and operational objectives for Growth and ensures plans are aligned with business objectives. Contributes to functional Growth strategy development. Has a greater degree of impact on business results.
Core Responsibilities 1. Scale the Paid Demand Engine
Audit and refine existing channel strategy
Establish testing cadence and performance roadmap
Allocate and optimize budget across channels
Professionalize and scale what’s already working
Interpret business analysis and effectively communicate results to senior management
Budgets start controlled given this is a newer function and scale based on performance.
2. Hands‑on Channel Management
Paid Search (Google)
Paid Social (Meta, LinkedIn, TikTok)
Reddit
YouTube
CTV platforms (including UA inventory)
SEO
May introduce new channels where ROI supports it.
3. AI‑Driven Iteration & Messaging
Use LLMs and AI tools (e.g., Claude, Cowork, growth plugins) to accelerate testing
Design lightweight automations to reduce manual work
Build repeatable workflows that increase testing velocity
Partner with GTM Systems Lead on higher‑leverage automation where necessary
You don’t need to know all the latest AI tools, but you should be comfortable enough with a few core ones to implement them as a productivity multiplier rather than a side experiment.
4. Revenue‑Aligned Optimization
Within an established lead scoring framework, optimize for Qualified MQLs, account sign‑ups, and converted spenders
Higher‑value spenders based on spend and retention metrics
ROAS, CPA, CAC, and other key performance metrics
Will have the ability to impact what metrics to optimize against, but ultimately this role is measured on commercial outcomes.
What We’re Looking For
Experience scaling self‑serve or PLG inbound
Strong fluency across paid search, paid social, and digital video
Familiarity with CTV ecosystems
Proven track record improving performance metrics (e.g., ROAS, CAC)
Comfort owning strategy and execution autonomously
AI‑fluent and automation‑oriented
Builder mindset—prefer to devise creative solutions rather than wait for reinforcements
Comfort launching campaigns yourself and explaining strategic direction/performance tradeoffs to leaders
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game‑changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.
Disclaimer
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills Marketing; Advertising; Business Results
Salary Primary Location Pay Range: $161,972.61 - $242,958.91
Comcast intends to offer the selected candidate base pay within this range, dependent on job‑related, non‑discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non‑sales positions are eligible for a Bonus. Additionally, Comcast provides best‑in‑class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always‑on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience 7‑10 Years
#J-18808-Ljbffr
Job Description Responsible for identifying and strategizing plans to achieve long‑term Growth goals and objectives of the organization. Develops financial and operational objectives for Growth and ensures plans are aligned with business objectives. Contributes to functional Growth strategy development. Has a greater degree of impact on business results.
Core Responsibilities 1. Scale the Paid Demand Engine
Audit and refine existing channel strategy
Establish testing cadence and performance roadmap
Allocate and optimize budget across channels
Professionalize and scale what’s already working
Interpret business analysis and effectively communicate results to senior management
Budgets start controlled given this is a newer function and scale based on performance.
2. Hands‑on Channel Management
Paid Search (Google)
Paid Social (Meta, LinkedIn, TikTok)
YouTube
CTV platforms (including UA inventory)
SEO
May introduce new channels where ROI supports it.
3. AI‑Driven Iteration & Messaging
Use LLMs and AI tools (e.g., Claude, Cowork, growth plugins) to accelerate testing
Design lightweight automations to reduce manual work
Build repeatable workflows that increase testing velocity
Partner with GTM Systems Lead on higher‑leverage automation where necessary
You don’t need to know all the latest AI tools, but you should be comfortable enough with a few core ones to implement them as a productivity multiplier rather than a side experiment.
4. Revenue‑Aligned Optimization
Within an established lead scoring framework, optimize for Qualified MQLs, account sign‑ups, and converted spenders
Higher‑value spenders based on spend and retention metrics
ROAS, CPA, CAC, and other key performance metrics
Will have the ability to impact what metrics to optimize against, but ultimately this role is measured on commercial outcomes.
What We’re Looking For
Experience scaling self‑serve or PLG inbound
Strong fluency across paid search, paid social, and digital video
Familiarity with CTV ecosystems
Proven track record improving performance metrics (e.g., ROAS, CAC)
Comfort owning strategy and execution autonomously
AI‑fluent and automation‑oriented
Builder mindset—prefer to devise creative solutions rather than wait for reinforcements
Comfort launching campaigns yourself and explaining strategic direction/performance tradeoffs to leaders
Employees at all levels are expected to:
Understand our Operating Principles; make them the guidelines for how you do your job.
Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
Know your stuff - be enthusiastic learners, users and advocates of our game‑changing technology, products and services, especially our digital tools and experiences.
Win as a team - make big things happen by working together and being open to new ideas.
Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
Drive results and growth.
Support a culture of inclusion in how you work and lead.
Do what's right for each other, our customers, investors and our communities.
Disclaimer
This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills Marketing; Advertising; Business Results
Salary Primary Location Pay Range: $161,972.61 - $242,958.91
Comcast intends to offer the selected candidate base pay within this range, dependent on job‑related, non‑discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non‑sales positions are eligible for a Bonus. Additionally, Comcast provides best‑in‑class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always‑on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience 7‑10 Years
#J-18808-Ljbffr