Marketing Content Specialist
Vcu Rrtc, Richmond, VA, United States
About VCU Continuing and Professional Education and LEDstudio–
VCU Continuing and Professional Education (VCU CPE), in partnership with the colleges and schools at Virginia Commonwealth University, provides and supports quality continuing and professional education and skills training for individual, local, regional and national impact. VCU Continuing and Professional Education harnesses the power of VCU — including more than 3,300 instructional faculty and adjunct instructors, an academic medical center and long-standing community relationships — to create the best learning opportunities available to nontraditional adult learners.
VCU LEDstudio is a leader in providing quality higher education using a number of delivery methods, including fully online and hybrid. The unit broadly supports faculty and academic units in their efforts to leverage technology to optimize student learning, and provides strategic leadership in developing, expanding and enhancing VCU’s online learning programs and energizing the assessment and continuous quality improvement of current and new technology mediated courses and programs.
Summary:
The position is a Marketing Content Specialist. The specialist develops copy and graphics for all social channels, websites, bi-annual catalog and program materials. They create/maintain a monthly social media calendar and collaborate with the multimedia specialist, as needed. The specialist leads content creation and provides on-going website content management. They design creative concepts for social media campaigns and some print/digital projects. They pitch content for VCU social channels and other University, local, regional, national and industry association news outlets and assist the marketing team with writing video scripts for program projects. As this is a part-time position, other responsibilities related to this specialist will be assigned based on business needs. This is a temporary position with continued employment dependent upon project need, availability of funding, and performance. It is mostly telework in nature with periodic on campus meetings with faculty, staff and other stakeholders and community members. 20-25 hours per week. AI should not be used for any part of the application submission or process. Minimum Qualifications
Bachelor's degree in public relations, communications or a relevant field plus 1-3 years of related work experience or an equivalent combination of education, training, and experience Strong writing and graphic design skills across mediums Proven ability to collaborate with team members and partners on content development Experience working independently, as needed, to build compelling stories and features for blog and news stories Extensive experience writing social media content and posting to platforms (Facebook, Instagram, LinkedIn, X) Extensive experience writing and editing website and email campaign copy for general and targeted audiences that enhances web traffic, lead generation and enrollment conversion Experience using photography and/or videography to develop graphics for social media and email campaigns Knowledge of Google Search Console, Google Analytics, Google Tag Manager and other digital marketing analytics tools Knowledge of email campaign platforms (such as MailChimp) - design, audience development, distribution Excellent interpersonal, verbal, written and team skills Proven ability to work as a contributing and collegial member of a team, and to communicate proactively within the team environment Demonstrated ability to work in and foster an environment of respect, professionalism and civility with a population of faculty, staff, and students from all backgrounds and experiences, or a commitment to do so as a staff member at VCU Preferred Qualifications
Interactive/web/mobile experience (HTML, CSS) Salary Range:
$26/per hour FLSA Exemption Status:
Non-Exempt Hours per Week:
20-25
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The position is a Marketing Content Specialist. The specialist develops copy and graphics for all social channels, websites, bi-annual catalog and program materials. They create/maintain a monthly social media calendar and collaborate with the multimedia specialist, as needed. The specialist leads content creation and provides on-going website content management. They design creative concepts for social media campaigns and some print/digital projects. They pitch content for VCU social channels and other University, local, regional, national and industry association news outlets and assist the marketing team with writing video scripts for program projects. As this is a part-time position, other responsibilities related to this specialist will be assigned based on business needs. This is a temporary position with continued employment dependent upon project need, availability of funding, and performance. It is mostly telework in nature with periodic on campus meetings with faculty, staff and other stakeholders and community members. 20-25 hours per week. AI should not be used for any part of the application submission or process. Minimum Qualifications
Bachelor's degree in public relations, communications or a relevant field plus 1-3 years of related work experience or an equivalent combination of education, training, and experience Strong writing and graphic design skills across mediums Proven ability to collaborate with team members and partners on content development Experience working independently, as needed, to build compelling stories and features for blog and news stories Extensive experience writing social media content and posting to platforms (Facebook, Instagram, LinkedIn, X) Extensive experience writing and editing website and email campaign copy for general and targeted audiences that enhances web traffic, lead generation and enrollment conversion Experience using photography and/or videography to develop graphics for social media and email campaigns Knowledge of Google Search Console, Google Analytics, Google Tag Manager and other digital marketing analytics tools Knowledge of email campaign platforms (such as MailChimp) - design, audience development, distribution Excellent interpersonal, verbal, written and team skills Proven ability to work as a contributing and collegial member of a team, and to communicate proactively within the team environment Demonstrated ability to work in and foster an environment of respect, professionalism and civility with a population of faculty, staff, and students from all backgrounds and experiences, or a commitment to do so as a staff member at VCU Preferred Qualifications
Interactive/web/mobile experience (HTML, CSS) Salary Range:
$26/per hour FLSA Exemption Status:
Non-Exempt Hours per Week:
20-25
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