Channel Marketing Manager - North America
RSA, Burlington, MA, United States
Channel Marketing Manager - North America
Location: Burlington, Boston - 2-3 days a week office based.
RSA provides trusted identity and access managementfor 12,000 organizations around the world, managing 25 million enterprise identities and providing secure, convenient access to millions of users. RSAspecializes in empowering security-first organizations in financial services, healthcare, energy, technology services, and other industries to thrive in a digital world, delivering complete capabilities for modern authentication, access, lifecycle management, and identity governance. Whether in the cloud or on-premises,RSAconnects people with the digital resources they depend on everywhere they live, work, and play.
For decades, RSA has pioneered many of the encryption, authentication, and identity federation technologies that still power the internet. And now RSA is transforming the industry yet again, paving the way for the future of digital identity through the RSA Unified Identity Platform; next-generation hybrid and cloud solutions ; the first ever and only multi-functional, passwordless hardware authenticator ; and a frictionless, mobile-optimized experience for the modern workforce. If you are self-motivated and looking for a fast-paced challenge doing something that truly matters, come join our winning team! For more information, go to rsa.com.
RSA is looking for a North America Channel Marketing Manager who is passionate about the channel and driven to find new ways to create revenue — not just execute programs. This role owns regional partner-led demand generation and revenue acceleration, aligned to RSA’s Channel Strategy.
You will be accountable for planning, executing, and optimizing marketing programs that generate partner-sourced and partner-influenced pipeline across North America — working closely with Channel Sales leadership to align investment with real business priorities.
This is a field-facing, execution-focused role. Pipeline contribution, MDF performance, partner event execution, and campaign activation are yours to own.
This role partners closely with the Global Channel Enablement & Partner Comms person who will drive overall partner messaging, enablement frameworks, and partner communications.
Key Responsibilities Regional Channel Demand Strategy & Execution
Develop and execute a North America channel marketing plan aligned to regional sales targets and partner business plans
Activate partner-led demand programs including events, webinars, ABM campaigns, digital programs, and co-marketing initiatives
Translate global partner-ready plays and messaging into regionally relevant, pipeline-generating campaigns
Serve as the North America marketing point of contact for priority partners and distributors
Ensure every program ties directly to pipeline generation and revenue outcomes — no vanity metrics
MDF & Co-op Investment Management
Own North America MDF and co-op budget allocation, governance, and ROI measurement
Make strategic bets — align MDF investment to partners with the pipeline potential and commitment to perform, not just those who ask
Define measurable outcomes at the point of approval: leads, pipeline, revenue influence
Track performance and optimize spend in-quarter based on results, not inertia
Give Channel Sales and Marketing leadership clear, honest visibility into investment impact
AI-Driven Marketing Optimization
Use AI tools to work faster and smarter — accelerate content creation, personalize partner outreach at scale, and speed up campaign execution
Apply AI-powered intent and account intelligence (e.g., 6sense) to identify where partner and buyer signals align, then concentrate MDF and co-marketing accordingly
Use data and AI-assisted analysis to surface what’s working across the partner portfolio and act on it in-quarter
Bring new AI-driven approaches to the team — this role is expected to help push the bar, not just keep up
Cross-Functional Regional Alignment
Partner closely with:
Field Marketing
Product Marketing
Partner Enablement & Communications
Participate in joint planning sessions, QBRs, and partner pipeline reviews — representing marketing performance with confidence
Ensure marketing priorities reflect real pipeline gaps and growth opportunities, not just what’s easy to activate
Partner Marketing Activation
Lead planning and execution of partner-led events and regional initiatives from concept through post-event follow-through
Plan and execution support of partner Sales Kickoffs (SKOs) and sales training events
Drive partner participation in regional marketing campaigns
Translate RSA Field-ready plays and messaging into Partner-ready plays for regionally relevant, pipeline-generating campaigns
Enable partners and distributors to execute campaigns using globally developed toolkits — and push for adoption
Measurement & Performance Accountability
Own and report on regional channel marketing KPIs:
Partner-sourced and partner-influenced pipeline
Campaign performance metrics
MDF ROI
Revenue contribution
Partner participation in regional programs
Continuously optimize based on data, partner feedback, and sales insights — bring recommendations proactively, not when asked
Required Qualifications
6+ years in B2B marketing, with 3–4+ years in channel or partner marketing
Proven track record driving partner-led demand generation in enterprise technology; cybersecurity experience strongly preferred
Demonstrated success sourcing or influencing measurable pipeline through partner programs
Experience planning and executing partner training programs and partner SKOs or sales enablement events
Strong understanding of multi-tier channel ecosystems and emerging partner models
Experience managing MDF or co-marketing investment with real budget accountability
Proficiency with marketing technology platforms (HubSpot, Salesforce, 6sense, or similar); genuine interest in applying AI tools to improve marketing output and efficiency
Strong analytical capability and comfort with pipeline reporting
A genuine partner-centric mindset — you understand how partners think and what it takes to earn their investment in RSA
Why RSA RSA protects the identities that matter most — in government, financial services, healthcare, and critical infrastructure, where the stakes are highest. Our partner ecosystem is central to how we reach and serve those customers, and we’re investing in it seriously.
This is a role for someone who wants to build, not just manage. If you’re ready to innovate in the channel and drive revenue in new ways, RSA is the place to do it.
RSA is committed to the principle of equal employment opportunity for all employees and applicants for employment and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RSA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, national origin, sex (including pregnancy), age, disability, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, protected veteran status, genetic information, or any other characteristic protected by federal, state or local laws. RSA will not tolerate discrimination or harassment based on any of these characteristics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. All RSA employees are expected to support this policy and contribute to an environment of equal opportunity.
If you need a reasonable accommodation during the application process, please contact
rsa.global.talent.acquisition@rsa.com . All employees must be legally authorized to work in the US. RSA and its approved consultants will never ask you for a fee to process or consider your application for a career with RSA. RSA reserves the right to amend or withdraw any job posting at any time, including prior to the advertised closing date.
Pay Range $100,000 - $150,000
Full-time, non-Sales US employees are also eligible for annual discretionary bonuses that are funded based on prior year company performance. RSA Sales team members are eligible to participate in company commission plans.
In addition, RSA offers its eligible US employees a comprehensive array of benefit programs including flexible paid-time-off, health, disability, and life insurance, and a 401(k) retirement plan with company matching contributions.
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RSA provides trusted identity and access managementfor 12,000 organizations around the world, managing 25 million enterprise identities and providing secure, convenient access to millions of users. RSAspecializes in empowering security-first organizations in financial services, healthcare, energy, technology services, and other industries to thrive in a digital world, delivering complete capabilities for modern authentication, access, lifecycle management, and identity governance. Whether in the cloud or on-premises,RSAconnects people with the digital resources they depend on everywhere they live, work, and play.
For decades, RSA has pioneered many of the encryption, authentication, and identity federation technologies that still power the internet. And now RSA is transforming the industry yet again, paving the way for the future of digital identity through the RSA Unified Identity Platform; next-generation hybrid and cloud solutions ; the first ever and only multi-functional, passwordless hardware authenticator ; and a frictionless, mobile-optimized experience for the modern workforce. If you are self-motivated and looking for a fast-paced challenge doing something that truly matters, come join our winning team! For more information, go to rsa.com.
RSA is looking for a North America Channel Marketing Manager who is passionate about the channel and driven to find new ways to create revenue — not just execute programs. This role owns regional partner-led demand generation and revenue acceleration, aligned to RSA’s Channel Strategy.
You will be accountable for planning, executing, and optimizing marketing programs that generate partner-sourced and partner-influenced pipeline across North America — working closely with Channel Sales leadership to align investment with real business priorities.
This is a field-facing, execution-focused role. Pipeline contribution, MDF performance, partner event execution, and campaign activation are yours to own.
This role partners closely with the Global Channel Enablement & Partner Comms person who will drive overall partner messaging, enablement frameworks, and partner communications.
Key Responsibilities Regional Channel Demand Strategy & Execution
Develop and execute a North America channel marketing plan aligned to regional sales targets and partner business plans
Activate partner-led demand programs including events, webinars, ABM campaigns, digital programs, and co-marketing initiatives
Translate global partner-ready plays and messaging into regionally relevant, pipeline-generating campaigns
Serve as the North America marketing point of contact for priority partners and distributors
Ensure every program ties directly to pipeline generation and revenue outcomes — no vanity metrics
MDF & Co-op Investment Management
Own North America MDF and co-op budget allocation, governance, and ROI measurement
Make strategic bets — align MDF investment to partners with the pipeline potential and commitment to perform, not just those who ask
Define measurable outcomes at the point of approval: leads, pipeline, revenue influence
Track performance and optimize spend in-quarter based on results, not inertia
Give Channel Sales and Marketing leadership clear, honest visibility into investment impact
AI-Driven Marketing Optimization
Use AI tools to work faster and smarter — accelerate content creation, personalize partner outreach at scale, and speed up campaign execution
Apply AI-powered intent and account intelligence (e.g., 6sense) to identify where partner and buyer signals align, then concentrate MDF and co-marketing accordingly
Use data and AI-assisted analysis to surface what’s working across the partner portfolio and act on it in-quarter
Bring new AI-driven approaches to the team — this role is expected to help push the bar, not just keep up
Cross-Functional Regional Alignment
Partner closely with:
Field Marketing
Product Marketing
Partner Enablement & Communications
Participate in joint planning sessions, QBRs, and partner pipeline reviews — representing marketing performance with confidence
Ensure marketing priorities reflect real pipeline gaps and growth opportunities, not just what’s easy to activate
Partner Marketing Activation
Lead planning and execution of partner-led events and regional initiatives from concept through post-event follow-through
Plan and execution support of partner Sales Kickoffs (SKOs) and sales training events
Drive partner participation in regional marketing campaigns
Translate RSA Field-ready plays and messaging into Partner-ready plays for regionally relevant, pipeline-generating campaigns
Enable partners and distributors to execute campaigns using globally developed toolkits — and push for adoption
Measurement & Performance Accountability
Own and report on regional channel marketing KPIs:
Partner-sourced and partner-influenced pipeline
Campaign performance metrics
MDF ROI
Revenue contribution
Partner participation in regional programs
Continuously optimize based on data, partner feedback, and sales insights — bring recommendations proactively, not when asked
Required Qualifications
6+ years in B2B marketing, with 3–4+ years in channel or partner marketing
Proven track record driving partner-led demand generation in enterprise technology; cybersecurity experience strongly preferred
Demonstrated success sourcing or influencing measurable pipeline through partner programs
Experience planning and executing partner training programs and partner SKOs or sales enablement events
Strong understanding of multi-tier channel ecosystems and emerging partner models
Experience managing MDF or co-marketing investment with real budget accountability
Proficiency with marketing technology platforms (HubSpot, Salesforce, 6sense, or similar); genuine interest in applying AI tools to improve marketing output and efficiency
Strong analytical capability and comfort with pipeline reporting
A genuine partner-centric mindset — you understand how partners think and what it takes to earn their investment in RSA
Why RSA RSA protects the identities that matter most — in government, financial services, healthcare, and critical infrastructure, where the stakes are highest. Our partner ecosystem is central to how we reach and serve those customers, and we’re investing in it seriously.
This is a role for someone who wants to build, not just manage. If you’re ready to innovate in the channel and drive revenue in new ways, RSA is the place to do it.
RSA is committed to the principle of equal employment opportunity for all employees and applicants for employment and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RSA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, national origin, sex (including pregnancy), age, disability, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, protected veteran status, genetic information, or any other characteristic protected by federal, state or local laws. RSA will not tolerate discrimination or harassment based on any of these characteristics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. All RSA employees are expected to support this policy and contribute to an environment of equal opportunity.
If you need a reasonable accommodation during the application process, please contact
rsa.global.talent.acquisition@rsa.com . All employees must be legally authorized to work in the US. RSA and its approved consultants will never ask you for a fee to process or consider your application for a career with RSA. RSA reserves the right to amend or withdraw any job posting at any time, including prior to the advertised closing date.
Pay Range $100,000 - $150,000
Full-time, non-Sales US employees are also eligible for annual discretionary bonuses that are funded based on prior year company performance. RSA Sales team members are eligible to participate in company commission plans.
In addition, RSA offers its eligible US employees a comprehensive array of benefit programs including flexible paid-time-off, health, disability, and life insurance, and a 401(k) retirement plan with company matching contributions.
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