E-Commerce Marketing Specialist
Mars, Incorporated and its Affiliates, Mc Lean, VA, United States
Job Description
The purpose of this role of Royal Canin Korea is to ensure the e‑merchandising and recommendation of Royal Canin products by partnering with a variety of online customers and channels. This position plays an important role in driving sales and growing category in the digital space.
Responsibilities
Lead retail media strategies and maximize growth opportunities for media execution based on a deep understanding of digital touch points and channels.
Continuously evolve media planning and execution across CPC, SEM, SEO, and display banners for conversion
Plan and execute retail media on Naver and Coupang, align goals with the E‑com Sales team, and run A/B tests within a test‑and‑learn framework to drive mid‑/long‑term optimization.
Develop and manage digital content through strategic planning, production, and performance analysis.
Collaborate with e‑commerce and marketing team on campaigns, content, landing pages and retargeting strategies to ensure brand consistency.
Accelerate the E‑Com excellence strategy by extending beyond retail media into broad e‑commerce marketing, including viral marketing and blog seeding etc.
Primarily focus on local e‑commerce (E‑Com) marketing strategy while engaging regularly with the APAC regional team to align on and communicate the brand‑wide strategy.
Cultivate strong relationships with media/content agencies to set campaign objectives, review performance against KPIs, and identify opportunities for efficiency.
Manage media budget allocation, monitoring and reporting for assigned campaigns ownership.
Analyze performance metrics and provide periodic reports on campaign and media effectiveness.
What are we looking for? Education & Professional Qualification
A university degree or higher‑level education
Strong interpersonal and communication skills, both locally and internationally
Knowledge/Experience
Over 5 years of experience in FMCG, including a minimum of 3 years in the E‑commerce/Marketing field
E‑commerce marketing (media, performance marketing) experience preferred – Retail media experience across Korea’s major platforms (Naver, Coupang) is preferred.
Proven expertise in content planning, production, and performance analysis
Experience collaborating with cross‑functional teams, external partners and agencies
Advanced level of English both written and verbal
What will be your key competencies?
Business insight
Resourcefulness
Global perspective
Strategic mindset
Drives results
What will be your Key Functional Competencies & Technical Skills?
Expertise in SEO, SEM, and social/retail media strategies
Content strategy, creation and optimization
Category insight / Portfolio management
Knowledge of E‑Commerce platforms and digital marketing
Data Analysis & Insights
What can you expect from Mars? Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in‑house Mars University. An industry competitive salary and benefits package, including company bonus.
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Responsibilities
Lead retail media strategies and maximize growth opportunities for media execution based on a deep understanding of digital touch points and channels.
Continuously evolve media planning and execution across CPC, SEM, SEO, and display banners for conversion
Plan and execute retail media on Naver and Coupang, align goals with the E‑com Sales team, and run A/B tests within a test‑and‑learn framework to drive mid‑/long‑term optimization.
Develop and manage digital content through strategic planning, production, and performance analysis.
Collaborate with e‑commerce and marketing team on campaigns, content, landing pages and retargeting strategies to ensure brand consistency.
Accelerate the E‑Com excellence strategy by extending beyond retail media into broad e‑commerce marketing, including viral marketing and blog seeding etc.
Primarily focus on local e‑commerce (E‑Com) marketing strategy while engaging regularly with the APAC regional team to align on and communicate the brand‑wide strategy.
Cultivate strong relationships with media/content agencies to set campaign objectives, review performance against KPIs, and identify opportunities for efficiency.
Manage media budget allocation, monitoring and reporting for assigned campaigns ownership.
Analyze performance metrics and provide periodic reports on campaign and media effectiveness.
What are we looking for? Education & Professional Qualification
A university degree or higher‑level education
Strong interpersonal and communication skills, both locally and internationally
Knowledge/Experience
Over 5 years of experience in FMCG, including a minimum of 3 years in the E‑commerce/Marketing field
E‑commerce marketing (media, performance marketing) experience preferred – Retail media experience across Korea’s major platforms (Naver, Coupang) is preferred.
Proven expertise in content planning, production, and performance analysis
Experience collaborating with cross‑functional teams, external partners and agencies
Advanced level of English both written and verbal
What will be your key competencies?
Business insight
Resourcefulness
Global perspective
Strategic mindset
Drives results
What will be your Key Functional Competencies & Technical Skills?
Expertise in SEO, SEM, and social/retail media strategies
Content strategy, creation and optimization
Category insight / Portfolio management
Knowledge of E‑Commerce platforms and digital marketing
Data Analysis & Insights
What can you expect from Mars? Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in‑house Mars University. An industry competitive salary and benefits package, including company bonus.
#J-18808-Ljbffr