Marketing Communications Graphic Designer - Birmingham
Regions Financial Corporation, Birmingham, AL, United States
Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.
At Regions, the Marketing Communications Graphic Designer supports the communications team through providing content and design solutions for various communications materials.
Primary Responsibilities
Designs high-performing, compliant creative assets promoting banking and financial services products (e.g. checking, savings, credit cards, loans, wealth management)
Ensures designs align with brand visual identity standards, regulatory requirements (FDIC, CFPB, etc.), and best practices for financial services marketing
Organizes and manages training media assets in an appropriate archive or database so that they can be reused where appropriate
Collaborates with strategy teams to enhance personalization and dynamic content strategies
Maintains understanding of current graphics and media technologies and practices
Works closely with writers to ensure copy and creative work together seamlessly
Stays updated on banking and financial industry trends, compliance updates, and direct response best practices
Documents workflows and processes
Serves as a resource for junior designers
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
Requirements
Bachelor’s degree in Graphic Design, Marketing, Communications or a related field and six (6) years of direct design experience, preferably in banking, fintech, or financial services
Or High School Diploma or GED and ten (10) years of professional experience in marketing creative development
Preferences
Proven success in marketing campaigns
Familiarity with financial services compliance (e.g., Reg E, Reg DD, UDAAP)
Knowledge of user-centered design methodologies and web design best practices
Skills and Competencies
Ability to analyze performance metrics and refine copy based on results
Keen attention to detail, to ensure quality and accuracy at each deliverable stage
Proficiency in Adobe Creative Suite tools and CMS tools
Strong time management skills
Strong understanding of customer journey mapping, segmentation, and data-driven personalizationStrong verbal, written communication, and organizational skills
Additional Job Description The Marketing Communications Graphic Designer should have keen attention to detail, proven success in developing campaigns, and be prepared to work with a copy/creative partner to develop brand-building creative ideas and compelling design solutions that grows Regions’ visual distinctiveness, driving customer interest, engagement, conversions and retention.
This role will join a growing in-house creative team charged with developing category-defining creative solutions and shaping the Regions brand identity. Creative assignments will span across the company’s business groups and require the ability to translates complex problems and communication strategies into simple and compelling solutions that drive brand affinity and business results ever-expanding brand touchpoints including print, video, social, digital, in-branch, email, direct mail, experiential and more.
Compensation Details Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target Minimum:
$80,036.00 USD
50th Percentile:
$105,210.00 USD
Incentive Pay Plans This job may participate in an annual discretionary bonus plan.
Location Birmingham, Alabama
Equal Opportunity Employer/including Disabled/Veterans
Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.
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At Regions, the Marketing Communications Graphic Designer supports the communications team through providing content and design solutions for various communications materials.
Primary Responsibilities
Designs high-performing, compliant creative assets promoting banking and financial services products (e.g. checking, savings, credit cards, loans, wealth management)
Ensures designs align with brand visual identity standards, regulatory requirements (FDIC, CFPB, etc.), and best practices for financial services marketing
Organizes and manages training media assets in an appropriate archive or database so that they can be reused where appropriate
Collaborates with strategy teams to enhance personalization and dynamic content strategies
Maintains understanding of current graphics and media technologies and practices
Works closely with writers to ensure copy and creative work together seamlessly
Stays updated on banking and financial industry trends, compliance updates, and direct response best practices
Documents workflows and processes
Serves as a resource for junior designers
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.
Requirements
Bachelor’s degree in Graphic Design, Marketing, Communications or a related field and six (6) years of direct design experience, preferably in banking, fintech, or financial services
Or High School Diploma or GED and ten (10) years of professional experience in marketing creative development
Preferences
Proven success in marketing campaigns
Familiarity with financial services compliance (e.g., Reg E, Reg DD, UDAAP)
Knowledge of user-centered design methodologies and web design best practices
Skills and Competencies
Ability to analyze performance metrics and refine copy based on results
Keen attention to detail, to ensure quality and accuracy at each deliverable stage
Proficiency in Adobe Creative Suite tools and CMS tools
Strong time management skills
Strong understanding of customer journey mapping, segmentation, and data-driven personalizationStrong verbal, written communication, and organizational skills
Additional Job Description The Marketing Communications Graphic Designer should have keen attention to detail, proven success in developing campaigns, and be prepared to work with a copy/creative partner to develop brand-building creative ideas and compelling design solutions that grows Regions’ visual distinctiveness, driving customer interest, engagement, conversions and retention.
This role will join a growing in-house creative team charged with developing category-defining creative solutions and shaping the Regions brand identity. Creative assignments will span across the company’s business groups and require the ability to translates complex problems and communication strategies into simple and compelling solutions that drive brand affinity and business results ever-expanding brand touchpoints including print, video, social, digital, in-branch, email, direct mail, experiential and more.
Compensation Details Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.
The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.
Job Range Target Minimum:
$80,036.00 USD
50th Percentile:
$105,210.00 USD
Incentive Pay Plans This job may participate in an annual discretionary bonus plan.
Location Birmingham, Alabama
Equal Opportunity Employer/including Disabled/Veterans
Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.
#J-18808-Ljbffr