Social Media Manager
Driving Academy, Linden, NJ, United States
POSITION SUMMARY
The Social Media Manager is responsible for designing and executing social media strategy to drive brand awareness and engagement. This will be done in collaboration with our content creators and marketing team to create a presence that facilitates converting community members into leads.
ABOUT OUR COMPANY We are the Driving Academy, we provide affordable, state-approved classroom and behind-the-wheel lessons for aspiring truck (aka commercial driver's license [CDL]) drivers, and we are growing by the day. Our mission is to help our students get on the Road to Freedom by earning their CDL! We are Accountable and Results Oriented in our pursuit to see every team member reach their personal, professional, and financial goals through the work we do together. Our core value of having Integrity is the backbone of our business and guides our hiring process.
PERFORMANCE OBJECTIVES
Develops and executes engagement and social media marketing strategies
Develops and adheres to posting schedule for all social media platforms
Creates engaging titles and descriptions for content to drive engagement
Oversees community engagement activities (e.g. replying to comments, administer polls, etc.)
Collaborates with content creation team to ensure media aligns with organization’s social media objectives and quality standards
Coordinates with external stakeholders for matters related to sponsorship or collaborations
Identifies topics and media subject matter
Monitors and reports on KPIs and performance metrics across all platforms
Monitor key trends and changes to media platforms to ensure continued reach
Other duties as assigned
KEY COMPETENCIES The requirements listed below are representative of the knowledge, skill, and/or ability required to be successful in this role, but are not necessarily all inclusive.
Excellent written and oral communication skills.
Detailed knowledge of best practices across multiple social media systems
Detailed knowledge of social media strategies
Ability to manage multiple projects, personnel, and resources simultaneously
Strong Critical thinking and problem solving skills
Strong analytical skills
EDUCATION AND EXPERIENCE
High school diploma or equivalent required
Bachelor’s Degree in related field preferred
Two or more years of relevant experience required
PHYSICAL REQUIREMENTS
Ability to spend prolonged periods of time standing, speaking, walking, driving, writing, and/or sitting at a desk and working on a computer
Must be able to lift at least 15 pounds at a time
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential requirements
BENEFITS
Health Coverage Stipend
Paid Vacation Days
Paid Sick Days
Paid Holidays
401(k) 4% match
Tuition Reimbursement
Professional Training & Development Opportunities
COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Driving Academy recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.
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ABOUT OUR COMPANY We are the Driving Academy, we provide affordable, state-approved classroom and behind-the-wheel lessons for aspiring truck (aka commercial driver's license [CDL]) drivers, and we are growing by the day. Our mission is to help our students get on the Road to Freedom by earning their CDL! We are Accountable and Results Oriented in our pursuit to see every team member reach their personal, professional, and financial goals through the work we do together. Our core value of having Integrity is the backbone of our business and guides our hiring process.
PERFORMANCE OBJECTIVES
Develops and executes engagement and social media marketing strategies
Develops and adheres to posting schedule for all social media platforms
Creates engaging titles and descriptions for content to drive engagement
Oversees community engagement activities (e.g. replying to comments, administer polls, etc.)
Collaborates with content creation team to ensure media aligns with organization’s social media objectives and quality standards
Coordinates with external stakeholders for matters related to sponsorship or collaborations
Identifies topics and media subject matter
Monitors and reports on KPIs and performance metrics across all platforms
Monitor key trends and changes to media platforms to ensure continued reach
Other duties as assigned
KEY COMPETENCIES The requirements listed below are representative of the knowledge, skill, and/or ability required to be successful in this role, but are not necessarily all inclusive.
Excellent written and oral communication skills.
Detailed knowledge of best practices across multiple social media systems
Detailed knowledge of social media strategies
Ability to manage multiple projects, personnel, and resources simultaneously
Strong Critical thinking and problem solving skills
Strong analytical skills
EDUCATION AND EXPERIENCE
High school diploma or equivalent required
Bachelor’s Degree in related field preferred
Two or more years of relevant experience required
PHYSICAL REQUIREMENTS
Ability to spend prolonged periods of time standing, speaking, walking, driving, writing, and/or sitting at a desk and working on a computer
Must be able to lift at least 15 pounds at a time
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential requirements
BENEFITS
Health Coverage Stipend
Paid Vacation Days
Paid Sick Days
Paid Holidays
401(k) 4% match
Tuition Reimbursement
Professional Training & Development Opportunities
COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Driving Academy recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.
#J-18808-Ljbffr