Senior Content Marketing Manager
Perry Weather, Granite Heights, WI, United States
Senior Content Marketing Manager
About Perry Weather
At Perry Weather, we’re trusted by top organizations like the PGA of America, the National Football League, Turner Construction, and Major League Baseball to automate weather safety operations and mitigate risk. Named a Great Place to Work and an Inc. 5000 fastest-growing private company, Perry Weather is headquartered in Dallas at The Centrum in the vibrant Oak Lawn neighborhood. When you join Perry Weather, you're not just taking a job—you’re making a real-world impact. Every day, our software, hardware, and talented team work together to protect thousands of people from weather-related risks while ensuring our customers can continue their operations with minimal disruption. If you’re passionate about making a difference and being part of a high-performing, innovative team, Perry Weather is the place for you.
Job Description As the Senior Content Marketing Manager, you'll own the strategy, creation, and distribution of content that shapes Perry Weather's narrative, increases our discoverability, and generates measurable business outcomes. You'll be responsible for:
Developing and executing a content strategy that positions Perry Weather as the definitive voice in weather safety across our core verticals
Maximizing the reach and visibility of our content across search engines and industry channels to increase organic traffic and discoverability
Driving content consumption that converts into qualified pipeline
Content Strategy & Creation
Produce high-quality, multi-format content including blogs, industry research reports, and customer case studies that position Perry Weather as a thought leader
Work with our Director of Science to translate research into compelling narratives
Partner with Product Marketing to ensure content aligns with product positioning and messaging
Work with Design and Video teams to create rich content
Distribution
Own and optimize our organic search channels to drive qualified traffic and pipeline
Balance keyword strategy with deep customer understanding. Ensure audience needs lead your strategy, not just search volume.
Know our market deeply. Understand where buyers consume content and invest in placements that reach them
Own content performance metrics with a focus on qualified pipeline contribution
Test and iterate on content formats, topics, and distribution strategies
What Success Looks Like
Consistent growth in qualified pipeline attributed to organic search and content
Published Industry research reports that generate inbound interest and market discussion
Established Perry Weather brand presence as a thought leader in heat stress prevention
Library of customer case studies with quantifiable ROI and field evidence
Qualifications
5+ years of content marketing experience with proven results in B2B or technical industries
Demonstrated success driving pipeline through organic search and content marketing
Strong track record of creating diverse content formats
Deep understanding of SEO best practices and content optimization
Excellent storytelling ability. You can translate technical concepts into compelling narratives
Self-starter mentality with the ability to own projects from strategy through execution
Familiarity with HubSpot; WordPress is a plus
Benefits
Casual work environment. We're located in the vibrant Dallas Oak Lawn neighborhood. As a note, our entire team is in office M-F, which allows us to move fast and maintain a standout culture.
Comprehensive benefits. We offer competitive health insurance plans, 401(k) with employer matching, and a suite of voluntary benefits.
Engaging culture. Monthly All-Hands, fun events like Office Olympics, happy hours, and more.
Grow with us. We’re growing rapidly, and yet we have a massive amount of work and opportunity ahead.
#J-18808-Ljbffr
At Perry Weather, we’re trusted by top organizations like the PGA of America, the National Football League, Turner Construction, and Major League Baseball to automate weather safety operations and mitigate risk. Named a Great Place to Work and an Inc. 5000 fastest-growing private company, Perry Weather is headquartered in Dallas at The Centrum in the vibrant Oak Lawn neighborhood. When you join Perry Weather, you're not just taking a job—you’re making a real-world impact. Every day, our software, hardware, and talented team work together to protect thousands of people from weather-related risks while ensuring our customers can continue their operations with minimal disruption. If you’re passionate about making a difference and being part of a high-performing, innovative team, Perry Weather is the place for you.
Job Description As the Senior Content Marketing Manager, you'll own the strategy, creation, and distribution of content that shapes Perry Weather's narrative, increases our discoverability, and generates measurable business outcomes. You'll be responsible for:
Developing and executing a content strategy that positions Perry Weather as the definitive voice in weather safety across our core verticals
Maximizing the reach and visibility of our content across search engines and industry channels to increase organic traffic and discoverability
Driving content consumption that converts into qualified pipeline
Content Strategy & Creation
Produce high-quality, multi-format content including blogs, industry research reports, and customer case studies that position Perry Weather as a thought leader
Work with our Director of Science to translate research into compelling narratives
Partner with Product Marketing to ensure content aligns with product positioning and messaging
Work with Design and Video teams to create rich content
Distribution
Own and optimize our organic search channels to drive qualified traffic and pipeline
Balance keyword strategy with deep customer understanding. Ensure audience needs lead your strategy, not just search volume.
Know our market deeply. Understand where buyers consume content and invest in placements that reach them
Own content performance metrics with a focus on qualified pipeline contribution
Test and iterate on content formats, topics, and distribution strategies
What Success Looks Like
Consistent growth in qualified pipeline attributed to organic search and content
Published Industry research reports that generate inbound interest and market discussion
Established Perry Weather brand presence as a thought leader in heat stress prevention
Library of customer case studies with quantifiable ROI and field evidence
Qualifications
5+ years of content marketing experience with proven results in B2B or technical industries
Demonstrated success driving pipeline through organic search and content marketing
Strong track record of creating diverse content formats
Deep understanding of SEO best practices and content optimization
Excellent storytelling ability. You can translate technical concepts into compelling narratives
Self-starter mentality with the ability to own projects from strategy through execution
Familiarity with HubSpot; WordPress is a plus
Benefits
Casual work environment. We're located in the vibrant Dallas Oak Lawn neighborhood. As a note, our entire team is in office M-F, which allows us to move fast and maintain a standout culture.
Comprehensive benefits. We offer competitive health insurance plans, 401(k) with employer matching, and a suite of voluntary benefits.
Engaging culture. Monthly All-Hands, fun events like Office Olympics, happy hours, and more.
Grow with us. We’re growing rapidly, and yet we have a massive amount of work and opportunity ahead.
#J-18808-Ljbffr