Brand Marketing Consultant
Wip, New York, NY, United States
ABOUT WIP
Wip™ is building the next generation of energy. We create energy pouches and modern energy products designed for performance, consistency, and portability, built for how people actually live and work without the drawbacks of traditional formats. We are building a brand with edge. Confident, modern, and culturally fluent. A brand that respects performance but does not take itself too seriously. Designed to stand out on shelf, in hand, and in real life, and to feel as good as it performs. OUR OPPORTUNITY
The $190B+ U.S. caffeine market is dominated by legacy players and outdated habits. Consumer behavior has changed, but formats have not. Wip exists to lead that shift through smarter formats, cleaner formulations, and disciplined execution. Our pouch-based products deliver premium, functional ingredients in a format that’s easier to use, more portable, and more cost-effective than traditional options. OUR TEAM
We’re a high-ownership team. People here own meaningful work end-to-end, see it ship into the real world, and can point to what they’ve built. We’re early, which gives us the opportunity to deliberately build both the team and how we work together, in real time. The work is fast-moving and hands-on, and we care about getting the details right. Some weeks are heavier than others, but the upside is real responsibility, clear impact, and an opportunity to be a foundational partner in our success. THE ROLE
Wip is looking for a Brand Marketing Consultant to support the brand team across a range of high-priority initiatives during a key stage of growth. This person will work across innovation, shopper marketing, creative, trade/events, and day-to-day brand operations, helping connect strategy to execution and bringing structure to fast-moving work. It is a strong fit for someone who combines strategic thinking with a hands-on approach and wants exposure to how a high-growth consumer brand is built across major touchpoints. KEY RESPONSIBILITIES
Support cross-functional brand initiatives by partnering with teams across product development, innovation, creative, digital, and commercial to help keep projects on track. Assist with brand budget tracking, spend management, and prioritization across key programs and initiatives. Support shopper marketing and retailer programs across priority accounts and regions, including coordination, executional support, and performance tracking. Help refine and organize elements of Wip’s brand book, tone-of-voice guidance, and core brand standards to support consistency across channels. Contribute to innovation and launch work by supporting market research, concept development, competitive analysis, and go-to-market planning. Help support trade events, regional playbooks, and other brand-building initiatives that expand Wip’s presence in market. Pull and synthesize consumer, performance, and business trend data to help inform decisions and identify opportunities. QUALIFICATIONS
5+ years of experience in brand marketing or brand management for a CPG brand. Strong analytical skills, including comfort working in Excel and using data to identify insights and support decision-making. Strong written and verbal communication skills, with the ability to work across multiple stakeholders and functions. Highly organized, resourceful, and comfortable managing multiple priorities in a fast-paced environment. Interest in consumer behavior, brand building, and how products come to life across retail and brand channels. Excited to work in a hands-on, high-growth environment where strategy and execution are closely connected. What sets you up for success
You care deeply about quality and want scope that grows with performance You have an ownership mindset for your role You prioritize through ambiguity and adapt quickly when priorities shift You communicate directly and respectfully, and you help others win You are energized by the build and the process to achieve results Compensation
$50 - $100 an hour commensurate with experience
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Wip™ is building the next generation of energy. We create energy pouches and modern energy products designed for performance, consistency, and portability, built for how people actually live and work without the drawbacks of traditional formats. We are building a brand with edge. Confident, modern, and culturally fluent. A brand that respects performance but does not take itself too seriously. Designed to stand out on shelf, in hand, and in real life, and to feel as good as it performs. OUR OPPORTUNITY
The $190B+ U.S. caffeine market is dominated by legacy players and outdated habits. Consumer behavior has changed, but formats have not. Wip exists to lead that shift through smarter formats, cleaner formulations, and disciplined execution. Our pouch-based products deliver premium, functional ingredients in a format that’s easier to use, more portable, and more cost-effective than traditional options. OUR TEAM
We’re a high-ownership team. People here own meaningful work end-to-end, see it ship into the real world, and can point to what they’ve built. We’re early, which gives us the opportunity to deliberately build both the team and how we work together, in real time. The work is fast-moving and hands-on, and we care about getting the details right. Some weeks are heavier than others, but the upside is real responsibility, clear impact, and an opportunity to be a foundational partner in our success. THE ROLE
Wip is looking for a Brand Marketing Consultant to support the brand team across a range of high-priority initiatives during a key stage of growth. This person will work across innovation, shopper marketing, creative, trade/events, and day-to-day brand operations, helping connect strategy to execution and bringing structure to fast-moving work. It is a strong fit for someone who combines strategic thinking with a hands-on approach and wants exposure to how a high-growth consumer brand is built across major touchpoints. KEY RESPONSIBILITIES
Support cross-functional brand initiatives by partnering with teams across product development, innovation, creative, digital, and commercial to help keep projects on track. Assist with brand budget tracking, spend management, and prioritization across key programs and initiatives. Support shopper marketing and retailer programs across priority accounts and regions, including coordination, executional support, and performance tracking. Help refine and organize elements of Wip’s brand book, tone-of-voice guidance, and core brand standards to support consistency across channels. Contribute to innovation and launch work by supporting market research, concept development, competitive analysis, and go-to-market planning. Help support trade events, regional playbooks, and other brand-building initiatives that expand Wip’s presence in market. Pull and synthesize consumer, performance, and business trend data to help inform decisions and identify opportunities. QUALIFICATIONS
5+ years of experience in brand marketing or brand management for a CPG brand. Strong analytical skills, including comfort working in Excel and using data to identify insights and support decision-making. Strong written and verbal communication skills, with the ability to work across multiple stakeholders and functions. Highly organized, resourceful, and comfortable managing multiple priorities in a fast-paced environment. Interest in consumer behavior, brand building, and how products come to life across retail and brand channels. Excited to work in a hands-on, high-growth environment where strategy and execution are closely connected. What sets you up for success
You care deeply about quality and want scope that grows with performance You have an ownership mindset for your role You prioritize through ambiguity and adapt quickly when priorities shift You communicate directly and respectfully, and you help others win You are energized by the build and the process to achieve results Compensation
$50 - $100 an hour commensurate with experience
#J-18808-Ljbffr