Manager, B2B ABM & Revenue Technology
Accenture, Boston, MA, United States
We are:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
You are:
This role leads the strategy, governance, and activation of an account‑based marketing ecosystem designed to drive measurable pipeline and revenue impact. Serving as the strategic owner of the ABM intelligence and orchestration layer, this position ensures that predictive account insights, buyer‑stage signals, and engagement data are translated into prioritized, revenue‑generating action across Marketing and Sales.
Core Responsibilities
ABM Intelligence Platform Ownership and Governance
Own end‑to‑end strategy, configuration, governance, and optimization of the account intelligence and predictive analytics capability
Ensure data integrity, signal accuracy, buying‑group alignment, and standardized usage across Marketing, Sales, and Revenue Operations
Define and maintain account qualification frameworks including MQAs, buying group readiness, and stage progression models
Establish governance for predictive scoring, segmentation logic, orchestration triggers, and activation thresholds
Partner with Revenue Operations to align account data models and opportunity structures within CRM
Intent‑to‑Revenue Activation
Operationalize third‑party intent, engagement, and fit signals into prioritized sales and marketing plays
Translate predictive insights into scalable workflows across marketing automation and CRM systems
Align territory mapping, account prioritization, and SLA‑based routing frameworks with Sales Operations
Ensure seamless signal flow into downstream activation and orchestration platforms
Continuously refine activation criteria and qualification thresholds based on performance data
Account‑Based Orchestration Strategy
Define account‑based journey frameworks aligned to buying stages and account maturity
Align predictive buying stages with lifecycle marketing programs and pipeline acceleration initiatives
Develop standardized ABM playbooks for coordinated execution across Marketing and Sales
Orchestrate engagement across email, web, sales outreach, events, and paid media channels
Enable global teams with scalable activation models while maintaining centralized governance
Revenue Intelligence and Performance Measurement
Establish standardized reporting on account engagement, MQAs, buying group coverage, and pipeline influence
Ensure alignment between account intelligence insights and CRM opportunity data
Deliver executive‑level dashboards highlighting ABM impact on pipeline velocity, deal progression, and revenue contribution
Partner with Analytics to support attribution models and performance measurement
Drive continuous optimization of scoring, qualification, and activation frameworks
Cross‑Functional Revenue Alignment
Serve as the primary liaison between Marketing, Sales, Sales Operations, and Analytics for ABM strategy and revenue orchestration
Drive adoption of intelligence‑led selling motions supported by predictive analytics
Develop governance standards, documentation, and enablement resources for consistent ABM execution
Facilitate stakeholder alignment on KPIs, qualification standards, and activation workflows
Focus on scalable systems, automation, and measurable revenue impact rather than campaign execution
Basic Qualifications
7+ years of experience working with Marketing Platforms.
3+ years of experience in 6sense including predictive modeling, intent configuration, buying group management, MQA frameworks, and sales intelligence activation.
5+ years of experience on Marketo for lifecycle automation, account‑based nurture, and scoring alignment.
3+ years of experience with Adobe B2B Journey Optimizer for cross‑channel account journey orchestration.
Preferred Skillsets
Proficiency in Salesforce integration and Revenue Operations alignment.
Strong understanding of ABM measurement frameworks, pipeline attribution, and revenue analytics.
Compensation and Benefits Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We anticipate this job posting will be posted until 05/09/2026.
Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long‑term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.
U.S. Employee Benefits | Accenture (https://www.accenture.com/us-en/careers/local/benefits)
Role Location Annual Salary Range California $94,400 to $266,300 Cleveland $87,400 to $213,000 Colorado $94,400 to $230,000 District of Columbia $100,500 to $245,000 Illinois $87,400 to $230,000 Maryland $94,400 to $230,000 Massachusetts $94,400 to $245,000 Minnesota $94,400 to $230,000 New York $87,400 to $266,300 New Jersey $100,500 to $266,300 Washington $100,500 to $245,000
Accommodations Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at 1 (877) 889-9009 or send us an email or speak with your recruiter.
Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
For details, view a copy of the Accenture Equal Opportunity Statement (https://www.accenture.com/content/dam/accenture/final/accenture-com/document-3/Accenture-Equal-Employment-Opportunity-Statement.pdf#zoom=50)
Accenture is an EEO and affirmative action employer of Veterans/Individuals with Disabilities.
Accenture is committed to providing veteran employment opportunities to our service men and women.
Other Employment Statements Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment.
The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, please click here for additional important information.
Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.
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Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
You are:
This role leads the strategy, governance, and activation of an account‑based marketing ecosystem designed to drive measurable pipeline and revenue impact. Serving as the strategic owner of the ABM intelligence and orchestration layer, this position ensures that predictive account insights, buyer‑stage signals, and engagement data are translated into prioritized, revenue‑generating action across Marketing and Sales.
Core Responsibilities
ABM Intelligence Platform Ownership and Governance
Own end‑to‑end strategy, configuration, governance, and optimization of the account intelligence and predictive analytics capability
Ensure data integrity, signal accuracy, buying‑group alignment, and standardized usage across Marketing, Sales, and Revenue Operations
Define and maintain account qualification frameworks including MQAs, buying group readiness, and stage progression models
Establish governance for predictive scoring, segmentation logic, orchestration triggers, and activation thresholds
Partner with Revenue Operations to align account data models and opportunity structures within CRM
Intent‑to‑Revenue Activation
Operationalize third‑party intent, engagement, and fit signals into prioritized sales and marketing plays
Translate predictive insights into scalable workflows across marketing automation and CRM systems
Align territory mapping, account prioritization, and SLA‑based routing frameworks with Sales Operations
Ensure seamless signal flow into downstream activation and orchestration platforms
Continuously refine activation criteria and qualification thresholds based on performance data
Account‑Based Orchestration Strategy
Define account‑based journey frameworks aligned to buying stages and account maturity
Align predictive buying stages with lifecycle marketing programs and pipeline acceleration initiatives
Develop standardized ABM playbooks for coordinated execution across Marketing and Sales
Orchestrate engagement across email, web, sales outreach, events, and paid media channels
Enable global teams with scalable activation models while maintaining centralized governance
Revenue Intelligence and Performance Measurement
Establish standardized reporting on account engagement, MQAs, buying group coverage, and pipeline influence
Ensure alignment between account intelligence insights and CRM opportunity data
Deliver executive‑level dashboards highlighting ABM impact on pipeline velocity, deal progression, and revenue contribution
Partner with Analytics to support attribution models and performance measurement
Drive continuous optimization of scoring, qualification, and activation frameworks
Cross‑Functional Revenue Alignment
Serve as the primary liaison between Marketing, Sales, Sales Operations, and Analytics for ABM strategy and revenue orchestration
Drive adoption of intelligence‑led selling motions supported by predictive analytics
Develop governance standards, documentation, and enablement resources for consistent ABM execution
Facilitate stakeholder alignment on KPIs, qualification standards, and activation workflows
Focus on scalable systems, automation, and measurable revenue impact rather than campaign execution
Basic Qualifications
7+ years of experience working with Marketing Platforms.
3+ years of experience in 6sense including predictive modeling, intent configuration, buying group management, MQA frameworks, and sales intelligence activation.
5+ years of experience on Marketo for lifecycle automation, account‑based nurture, and scoring alignment.
3+ years of experience with Adobe B2B Journey Optimizer for cross‑channel account journey orchestration.
Preferred Skillsets
Proficiency in Salesforce integration and Revenue Operations alignment.
Strong understanding of ABM measurement frameworks, pipeline attribution, and revenue analytics.
Compensation and Benefits Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired as set forth below. We anticipate this job posting will be posted until 05/09/2026.
Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long‑term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.
U.S. Employee Benefits | Accenture (https://www.accenture.com/us-en/careers/local/benefits)
Role Location Annual Salary Range California $94,400 to $266,300 Cleveland $87,400 to $213,000 Colorado $94,400 to $230,000 District of Columbia $100,500 to $245,000 Illinois $87,400 to $230,000 Maryland $94,400 to $230,000 Massachusetts $94,400 to $245,000 Minnesota $94,400 to $230,000 New York $87,400 to $266,300 New Jersey $100,500 to $266,300 Washington $100,500 to $245,000
Accommodations Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at 1 (877) 889-9009 or send us an email or speak with your recruiter.
Equal Employment Opportunity Statement We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.
For details, view a copy of the Accenture Equal Opportunity Statement (https://www.accenture.com/content/dam/accenture/final/accenture-com/document-3/Accenture-Equal-Employment-Opportunity-Statement.pdf#zoom=50)
Accenture is an EEO and affirmative action employer of Veterans/Individuals with Disabilities.
Accenture is committed to providing veteran employment opportunities to our service men and women.
Other Employment Statements Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
Candidates who are currently employed by a client of Accenture or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Further, at Accenture a criminal conviction history is not an absolute bar to employment.
The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
California requires additional notifications for applicants and employees. If you are a California resident, live in or plan to work from Los Angeles County upon being hired for this position, please click here for additional important information.
Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process.
#J-18808-Ljbffr