Marketing Operations & Campaign Specialist
TalentAlly, New York, NY, United States
Join Our Team as a Marketing Operations & Campaign Specialist!
The Role
Toyota Material Handling North America, Inc. is seeking a hands‑on, detail‑oriented Marketing Operations & Campaign Specialist to support digital execution, marketing workflow management, and campaign orchestration across our organization. This role is ideal for someone who enjoys working directly in marketing systems, partnering cross‑functionally to bring campaigns to life, and maintaining operational excellence behind the scenes. You will work closely with Marketing Communications, Product Marketing, Sales, Dealer teams, and Marketing Operations leadership to execute digital initiatives and ensure our marketing processes run smoothly.
What You’ll Be Doing
Digital Execution & Platform Management – Build and maintain website pages and digital content in platforms such as Sitecore in partnership with Marketing Communications
Execute marketing automation programs in Eloqua, including email builds, segmentation, targeting, and scheduling
Support new product launches by coordinating digital assets and ensuring timely execution across web and email
Assist dealer and field marketing teams with digital campaign setup, targeting lists, and activation support
Ensure CRM integration and lead routing processes are functioning accurately to support sales follow‑up
Wrike Administration & Marketing Workflow Management – Serve as the Wrike subject matter expert (SME) for the Marketing team
Build and maintain dashboards and reporting to provide visibility into campaign and project status
Administer and maintain the Marketing Wrike Space, including workflows, automations, request forms, and permissions
Monitor system hygiene and adoption (e.g., due dates, required fields, usage consistency)
Partner with Marketing Operations leadership to continuously improve workflow efficiency and documentation
Pull and produce project and campaign performance reports as needed
Campaign Planning & Orchestration – Plan and execute multi‑channel marketing campaigns across email, web, paid media, and CRM in alignment with business priorities
Build and manage campaign workflows in marketing automation platforms (e.g., Eloqua)
Coordinate campaign timing and messaging across internal stakeholders (product marketing, sales, channel marketing)
Maintain campaign calendars, documentation, and process standards
Monitor campaign performance and recommend optimizations based on engagement and pipeline impact
Support dealer and field marketing teams with campaign assets, targeting lists, and reporting
What We’re Looking For
Bachelor’s Degree
Experience working in marketing automation and CMS platforms (e.g., Eloqua, Sitecore, or similar tools)
Experience administering or heavily using project management/workflow tools (e.g., Wrike, Asana, Workfront, etc.)
Strong organizational skills with attention to detail
Ability to manage multiple projects and deadlines in a fast‑paced environment
Effective communication skills and ability to work cross‑functionally
What Sets You Apart
Experience in B2B marketing environments
Familiarity with dealer or channel‑based marketing models
Experience supporting product launches
Comfort working directly in CRM‑integrated marketing systems
What Your Total Compensation & Benefits Package will look like: Salary
- $57,250 - $73,395 per year. Compensation depends on the selected candidate’s education and experience.
Relocation:
This role may be eligible for relocation assistance.
World Class Benefits
Competitive Salary
Performance Bonus
Generous Paid Time Off and 13 Paid Holidays
Affordable Medical plans and no‑cost Dental & Vision options
100% 401(k) match up to 6%
Company‑Paid Life Insurance, Short‑Term Disability, and Long‑Term Disability
Tuition Assistance Program
Employee Assistance Program (EAP) with access to mental health care, legal support, and financial guidance
Recognition and Kaizen (continuous improvement) Reward Programs
Meaningful opportunities for personal and professional development
Best in class work culture!
Big Name | Big Opportunities | Life is Better at Toyota Toyota Material Handling North America (TMHNA), the industry leader in forklift sales, comprises two main brands: Toyota Material Handling and The Raymond Corporation. We believe investing in the best people, products, and processes will fuel our future success, and we will always be driven by our foundational principles of “respect for people” and “continuous improvement”. With opportunities across North America, we are confident you will find the right position within TMHNA that can help you build a long, fulfilling career.
Learn more here: https://www.toyotaforklift.com/careers
Follow us on Social Media: Working at Toyota Material Handling | Glassdoor
#J-18808-Ljbffr
What You’ll Be Doing
Digital Execution & Platform Management – Build and maintain website pages and digital content in platforms such as Sitecore in partnership with Marketing Communications
Execute marketing automation programs in Eloqua, including email builds, segmentation, targeting, and scheduling
Support new product launches by coordinating digital assets and ensuring timely execution across web and email
Assist dealer and field marketing teams with digital campaign setup, targeting lists, and activation support
Ensure CRM integration and lead routing processes are functioning accurately to support sales follow‑up
Wrike Administration & Marketing Workflow Management – Serve as the Wrike subject matter expert (SME) for the Marketing team
Build and maintain dashboards and reporting to provide visibility into campaign and project status
Administer and maintain the Marketing Wrike Space, including workflows, automations, request forms, and permissions
Monitor system hygiene and adoption (e.g., due dates, required fields, usage consistency)
Partner with Marketing Operations leadership to continuously improve workflow efficiency and documentation
Pull and produce project and campaign performance reports as needed
Campaign Planning & Orchestration – Plan and execute multi‑channel marketing campaigns across email, web, paid media, and CRM in alignment with business priorities
Build and manage campaign workflows in marketing automation platforms (e.g., Eloqua)
Coordinate campaign timing and messaging across internal stakeholders (product marketing, sales, channel marketing)
Maintain campaign calendars, documentation, and process standards
Monitor campaign performance and recommend optimizations based on engagement and pipeline impact
Support dealer and field marketing teams with campaign assets, targeting lists, and reporting
What We’re Looking For
Bachelor’s Degree
Experience working in marketing automation and CMS platforms (e.g., Eloqua, Sitecore, or similar tools)
Experience administering or heavily using project management/workflow tools (e.g., Wrike, Asana, Workfront, etc.)
Strong organizational skills with attention to detail
Ability to manage multiple projects and deadlines in a fast‑paced environment
Effective communication skills and ability to work cross‑functionally
What Sets You Apart
Experience in B2B marketing environments
Familiarity with dealer or channel‑based marketing models
Experience supporting product launches
Comfort working directly in CRM‑integrated marketing systems
What Your Total Compensation & Benefits Package will look like: Salary
- $57,250 - $73,395 per year. Compensation depends on the selected candidate’s education and experience.
Relocation:
This role may be eligible for relocation assistance.
World Class Benefits
Competitive Salary
Performance Bonus
Generous Paid Time Off and 13 Paid Holidays
Affordable Medical plans and no‑cost Dental & Vision options
100% 401(k) match up to 6%
Company‑Paid Life Insurance, Short‑Term Disability, and Long‑Term Disability
Tuition Assistance Program
Employee Assistance Program (EAP) with access to mental health care, legal support, and financial guidance
Recognition and Kaizen (continuous improvement) Reward Programs
Meaningful opportunities for personal and professional development
Best in class work culture!
Big Name | Big Opportunities | Life is Better at Toyota Toyota Material Handling North America (TMHNA), the industry leader in forklift sales, comprises two main brands: Toyota Material Handling and The Raymond Corporation. We believe investing in the best people, products, and processes will fuel our future success, and we will always be driven by our foundational principles of “respect for people” and “continuous improvement”. With opportunities across North America, we are confident you will find the right position within TMHNA that can help you build a long, fulfilling career.
Learn more here: https://www.toyotaforklift.com/careers
Follow us on Social Media: Working at Toyota Material Handling | Glassdoor
#J-18808-Ljbffr