Manager, SEO & Local Search Optimization
Memorial Sloan, New York, NY, United States
About Us:
The people of Memorial Sloan Kettering Cancer Center (MSK) are united by a singular mission: ending cancer for life. Our specialized care teams provide personalized, compassionate, expert care to patients of all ages. Informed by basic research done at our Sloan Kettering Institute, scientists across MSK collaborate to conduct innovative translational and clinical research that is driving a revolution in our understanding of cancer as a disease and improving the ability to prevent, diagnose, and treat it. MSK is dedicated to training the next generation of scientists and clinicians, who go on to pursue our mission at MSK and around the globe.
Exciting Opportunity at MSK: Manager, SEO & Local Search Optimization At Memorial Sloan Kettering (MSK), our mission is to end cancer for life. The Manager, Search Engine Optimization supports that mission by helping patients, caregivers, and physicians discover accurate, trusted MSK information across search engines, local listings, reviews, and emerging AI‑powered discovery experiences.
Role Overview
Support and evolve MSK's search engine optimization strategy across organic search, local listings, and online reviews.
Help modernize SEO practices, including optimizing content for LLMs, generative search engines, and AI‑influenced discovery.
Partner with listings vendors to help maintain accurate, consistent, and compliant location data across platforms.
Collaborate with survey and review vendors to strengthen review monitoring and response processes.
Work cross‑functionally with Marketing & Communications, Legal, clinical stakeholders, and operations teams.
Monitor search performance and visibility trends, translating findings into clear, practical insights.
Assist with establishing standards and best practices that promote accuracy, trust, and consistency in search results.
Stay informed on evolving search technologies and AI‑driven discovery to inform future recommendations.
Handle visibility or reputation‑related issues with professionalism, sound judgment, and sensitivity.
Key Qualifications
5–8 years of experience in SEO, search, or digital visibility roles.
Direct healthcare SEO experience, including familiarity with regulated or highly scrutinized content.
Strong understanding of local search, listings management, and location‑based discovery.
Experience working with vendors or platforms supporting listings and review management.
Hands‑on experience with SEO tools and technologies (e.g., BrightEdge, Yext, Schema, analytics platforms).
Core Skills
Collaborative, relationship‑driven approach to working with diverse stakeholders.
Comfort navigating evolving priorities, new search behaviors, and emerging technologies.
Curiosity and willingness to learn, especially around AI‑driven and generative search trends.
Clear, thoughtful communicator who can explain technical concepts to non‑technical audiences.
Professional judgment and discretion when addressing sensitive or high‑visibility situations.
Additional Information Schedule:
Hybrid; 1 time a week at various MSK locations in New York City
Location:
633 Third Avenue, New York, NY
Reporting to:
Senior Director, Digital Content Strategy
Pay Range:
$111,600.00 – $178,600.00 FSLA Status: Exempt
MSK is an equal‑opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sexual orientation, national origin, age, religion, creed, disability, veteran status or any other factor which cannot lawfully be used as a basis for an employment decision.
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
#J-18808-Ljbffr
Exciting Opportunity at MSK: Manager, SEO & Local Search Optimization At Memorial Sloan Kettering (MSK), our mission is to end cancer for life. The Manager, Search Engine Optimization supports that mission by helping patients, caregivers, and physicians discover accurate, trusted MSK information across search engines, local listings, reviews, and emerging AI‑powered discovery experiences.
Role Overview
Support and evolve MSK's search engine optimization strategy across organic search, local listings, and online reviews.
Help modernize SEO practices, including optimizing content for LLMs, generative search engines, and AI‑influenced discovery.
Partner with listings vendors to help maintain accurate, consistent, and compliant location data across platforms.
Collaborate with survey and review vendors to strengthen review monitoring and response processes.
Work cross‑functionally with Marketing & Communications, Legal, clinical stakeholders, and operations teams.
Monitor search performance and visibility trends, translating findings into clear, practical insights.
Assist with establishing standards and best practices that promote accuracy, trust, and consistency in search results.
Stay informed on evolving search technologies and AI‑driven discovery to inform future recommendations.
Handle visibility or reputation‑related issues with professionalism, sound judgment, and sensitivity.
Key Qualifications
5–8 years of experience in SEO, search, or digital visibility roles.
Direct healthcare SEO experience, including familiarity with regulated or highly scrutinized content.
Strong understanding of local search, listings management, and location‑based discovery.
Experience working with vendors or platforms supporting listings and review management.
Hands‑on experience with SEO tools and technologies (e.g., BrightEdge, Yext, Schema, analytics platforms).
Core Skills
Collaborative, relationship‑driven approach to working with diverse stakeholders.
Comfort navigating evolving priorities, new search behaviors, and emerging technologies.
Curiosity and willingness to learn, especially around AI‑driven and generative search trends.
Clear, thoughtful communicator who can explain technical concepts to non‑technical audiences.
Professional judgment and discretion when addressing sensitive or high‑visibility situations.
Additional Information Schedule:
Hybrid; 1 time a week at various MSK locations in New York City
Location:
633 Third Avenue, New York, NY
Reporting to:
Senior Director, Digital Content Strategy
Pay Range:
$111,600.00 – $178,600.00 FSLA Status: Exempt
MSK is an equal‑opportunity and affirmative action employer committed to diversity and inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sexual orientation, national origin, age, religion, creed, disability, veteran status or any other factor which cannot lawfully be used as a basis for an employment decision.
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
#J-18808-Ljbffr