Associate Brand Manager, Sweets Brand Team
The Hershey Company, Hershey, PA, United States
Location : Remote within U.S.
Department : Marketing
Summary of Role An Associate Brand Manager (ABM), Sweets Brand Team is a marketing leader who is responsible for projects and activities that grow Hershey's sweets business. An ABM must be a strong leader of people in cross‑functional assignments as he/she/they play a leadership role throughout the company, coordinating with other functional areas to ensure necessary actions occur in alignment with project goals. This position often plays a significant role with outside marketing partners such as ad, media, and design agencies.
Additionally, this position requires strong analytical skills as well as an ability to translate analysis on the business into recommended programs affecting all major marketing variables. Those marketing variables include advertising, promotion, new products, retail programs, and other key programs that could affect short- and long-term profitability and share position.
Role Responsibilities
Strategic, annual, and marketing planning and periodic re‑planning of the business
Leadership of activities inside and outside the company that will result in successful implementation of marketing plans
Analysis of the business results or directing such analysis
Deep knowledge of the commercial, operational, and financial dimensions of the business
Partnership with consumer connections and demand creation team to support strategy development for short/long‑term brand and equity building opportunities including strategic partnerships, media plans, consumer activation moments, and tentpole moments
Partnering with agency partners (media, creative, and design) to deliver strategic initiatives grounded in consumer‑centric data and brand foundations.
External and internal assessments of the business environment, competitors, customers, market trends, and implications to the particular area of responsibility
Personal training and development
Desired knowledge, skills, and abilities
Leadership and interpersonal skills
Overall business knowledge and holistic general management approach
Strategic thinking and planning
Analytical abilities
Strong problem‑solving skills
Ability to nurture and contribute to new ideas and solutions
Demonstrated ability to be accountable for sales, income, and profit results
Strong verbal and written communicator to a wide breadth of audiences including senior management
Economic value creation mindset
People developing skills
Minimum Education and Experience Requirements
Education – MBA preferred or equivalent experience
Experience – 3+ years of related professional experience.
Experience – Previous project management experience with proven ability to effectively manage multiple projects in a dynamic environment is preferred.
Experience – Previous P&L exposure is a plus.
Experience – Experience with Nielsen and/or IRI is a plus.
Equal Opportunity Employer The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.
You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email.
To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include "Accommodation Needed" in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
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Department : Marketing
Summary of Role An Associate Brand Manager (ABM), Sweets Brand Team is a marketing leader who is responsible for projects and activities that grow Hershey's sweets business. An ABM must be a strong leader of people in cross‑functional assignments as he/she/they play a leadership role throughout the company, coordinating with other functional areas to ensure necessary actions occur in alignment with project goals. This position often plays a significant role with outside marketing partners such as ad, media, and design agencies.
Additionally, this position requires strong analytical skills as well as an ability to translate analysis on the business into recommended programs affecting all major marketing variables. Those marketing variables include advertising, promotion, new products, retail programs, and other key programs that could affect short- and long-term profitability and share position.
Role Responsibilities
Strategic, annual, and marketing planning and periodic re‑planning of the business
Leadership of activities inside and outside the company that will result in successful implementation of marketing plans
Analysis of the business results or directing such analysis
Deep knowledge of the commercial, operational, and financial dimensions of the business
Partnership with consumer connections and demand creation team to support strategy development for short/long‑term brand and equity building opportunities including strategic partnerships, media plans, consumer activation moments, and tentpole moments
Partnering with agency partners (media, creative, and design) to deliver strategic initiatives grounded in consumer‑centric data and brand foundations.
External and internal assessments of the business environment, competitors, customers, market trends, and implications to the particular area of responsibility
Personal training and development
Desired knowledge, skills, and abilities
Leadership and interpersonal skills
Overall business knowledge and holistic general management approach
Strategic thinking and planning
Analytical abilities
Strong problem‑solving skills
Ability to nurture and contribute to new ideas and solutions
Demonstrated ability to be accountable for sales, income, and profit results
Strong verbal and written communicator to a wide breadth of audiences including senior management
Economic value creation mindset
People developing skills
Minimum Education and Experience Requirements
Education – MBA preferred or equivalent experience
Experience – 3+ years of related professional experience.
Experience – Previous project management experience with proven ability to effectively manage multiple projects in a dynamic environment is preferred.
Experience – Previous P&L exposure is a plus.
Experience – Experience with Nielsen and/or IRI is a plus.
Equal Opportunity Employer The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.
You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email.
To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include "Accommodation Needed" in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
#J-18808-Ljbffr