Demand Generation & Lifecycle Marketing Manager
Giftogram, Hanover Park, IL, United States
Demand Generation & Lifecycle Marketing Manager · Parsippany, NJ · Full-Time · In-Office
Founded in 2012, Giftogram has grown into a profitable B2B rewards-and-gifting SaaS platform. Our clients range from mid-market corporations and nonprofits to Fortune 500 brands worldwide. We've delivered hundreds of millions of dollars to gratified recipients and we're just getting started. Giftogram could be a great fit for you if you value creativity, optimism, ambition, integrity, and resourcefulness. We're entering an exciting phase of growth and are looking for curious, motivated people who want to grow their skills while making a real impact.
About the Role As the Demand Generation & Lifecycle Marketing Manager, you'll report directly to the Head of Marketing and sit at the intersection of marketing, sales, and customer. This is a high-impact, highly visible role responsible for building and running programs that generate qualified demand and drive adoption and increased usage among existing customers. You'll work closely with the sales and revenue teams, act as a true partner to the business, and leverage agency and contractor support to extend your execution capacity. You're equally comfortable setting strategy as you are building the campaign yourself, and you know that both matter.
What You’ll Do Demand Generation
Own and optimize paid media program strategy across LinkedIn, Google Search, and Bing including campaign setup, audience targeting, bidding strategy, and creative testing; manage relationships with external ad buyers and agencies, directing their work and holding them accountable to performance
Plan and execute email marketing campaigns end-to-end in HubSpot, from list segmentation and workflow build-out to deliverability monitoring and A/B testing
Manage SEO and content distribution strategy in coordination with internal and agency resources, ensuring content maps to search intent and funnel stage
Lifecycle Marketing & Adoption
Own lifecycle communications that drive onboarding, adoption, and increased usage among existing customers
Build segmented nurture programs that surface the right message at the right moment across the customer journey
Identify opportunities to increase engagement and product usage through targeted, behavior-driven campaigns
Operations
Manage agency and contractor relationships to scale content, creative, and campaign output
Partner with Revenue Operations on campaign execution and performance tracking in HubSpot and Power BI
Continuously optimize programs based on both quantitative performance data and qualitative inputs, including sales feedback on lead quality and fit
What You’ll Bring
5–7 years of B2B marketing experience, with a strong focus on demand generation and lifecycle marketing
Hands‑on experience running paid campaigns on LinkedIn and Google Ads, you know how to build, optimize, and report on them yourself
Proficiency in HubSpot for campaign execution, workflow automation, list segmentation, and reporting
Experience in a PLG, SaaS, or tech environment; you understand how product‑led and sales‑led motions intersect
A roll‑up-your‑sleeves mentality, you're comfortable building from scratch and executing alongside the teams you support
Exceptional written and verbal communication skills; you can distill complex ideas into clear, compelling messaging
Strong cross‑functional collaborator who thrives working with sales, customer success, and leadership
Data‑driven mindset with the ability to translate performance metrics into actionable strategy
Curious about new technology and quick to adopt it, you actively incorporate AI tools into your workflow to move faster, work smarter, and free up capacity for higher‑impact work
Nice to have, but not required
Experience marketing a B2B platform with both self‑serve and enterprise sales motions
Familiarity with gift card, rewards, incentives, or loyalty categories
Experience managing agencies or contractors
Familiarity with SEO tools (ie: Semrush, Ahrefs) and web analytics platforms (ie: GA4) and emerging GEO technologies (ie: Cognizo)
What We Offer
Competitive base salary + discretionary annual performance bonus
401(k) with company match
Medical, Dental, and Vision insurance
On‑site in Whippany, NJ
15 PTO days + paid holidays
High‑visibility role with direct impact on revenue and growth
Collaborative, fast‑moving team that values initiative and ideas
A product people genuinely love sending and receiving
#J-18808-Ljbffr
Founded in 2012, Giftogram has grown into a profitable B2B rewards-and-gifting SaaS platform. Our clients range from mid-market corporations and nonprofits to Fortune 500 brands worldwide. We've delivered hundreds of millions of dollars to gratified recipients and we're just getting started. Giftogram could be a great fit for you if you value creativity, optimism, ambition, integrity, and resourcefulness. We're entering an exciting phase of growth and are looking for curious, motivated people who want to grow their skills while making a real impact.
About the Role As the Demand Generation & Lifecycle Marketing Manager, you'll report directly to the Head of Marketing and sit at the intersection of marketing, sales, and customer. This is a high-impact, highly visible role responsible for building and running programs that generate qualified demand and drive adoption and increased usage among existing customers. You'll work closely with the sales and revenue teams, act as a true partner to the business, and leverage agency and contractor support to extend your execution capacity. You're equally comfortable setting strategy as you are building the campaign yourself, and you know that both matter.
What You’ll Do Demand Generation
Own and optimize paid media program strategy across LinkedIn, Google Search, and Bing including campaign setup, audience targeting, bidding strategy, and creative testing; manage relationships with external ad buyers and agencies, directing their work and holding them accountable to performance
Plan and execute email marketing campaigns end-to-end in HubSpot, from list segmentation and workflow build-out to deliverability monitoring and A/B testing
Manage SEO and content distribution strategy in coordination with internal and agency resources, ensuring content maps to search intent and funnel stage
Lifecycle Marketing & Adoption
Own lifecycle communications that drive onboarding, adoption, and increased usage among existing customers
Build segmented nurture programs that surface the right message at the right moment across the customer journey
Identify opportunities to increase engagement and product usage through targeted, behavior-driven campaigns
Operations
Manage agency and contractor relationships to scale content, creative, and campaign output
Partner with Revenue Operations on campaign execution and performance tracking in HubSpot and Power BI
Continuously optimize programs based on both quantitative performance data and qualitative inputs, including sales feedback on lead quality and fit
What You’ll Bring
5–7 years of B2B marketing experience, with a strong focus on demand generation and lifecycle marketing
Hands‑on experience running paid campaigns on LinkedIn and Google Ads, you know how to build, optimize, and report on them yourself
Proficiency in HubSpot for campaign execution, workflow automation, list segmentation, and reporting
Experience in a PLG, SaaS, or tech environment; you understand how product‑led and sales‑led motions intersect
A roll‑up-your‑sleeves mentality, you're comfortable building from scratch and executing alongside the teams you support
Exceptional written and verbal communication skills; you can distill complex ideas into clear, compelling messaging
Strong cross‑functional collaborator who thrives working with sales, customer success, and leadership
Data‑driven mindset with the ability to translate performance metrics into actionable strategy
Curious about new technology and quick to adopt it, you actively incorporate AI tools into your workflow to move faster, work smarter, and free up capacity for higher‑impact work
Nice to have, but not required
Experience marketing a B2B platform with both self‑serve and enterprise sales motions
Familiarity with gift card, rewards, incentives, or loyalty categories
Experience managing agencies or contractors
Familiarity with SEO tools (ie: Semrush, Ahrefs) and web analytics platforms (ie: GA4) and emerging GEO technologies (ie: Cognizo)
What We Offer
Competitive base salary + discretionary annual performance bonus
401(k) with company match
Medical, Dental, and Vision insurance
On‑site in Whippany, NJ
15 PTO days + paid holidays
High‑visibility role with direct impact on revenue and growth
Collaborative, fast‑moving team that values initiative and ideas
A product people genuinely love sending and receiving
#J-18808-Ljbffr