Sr. Brand Manager - C4 PWO
Nutrabolt, Austin, TX, United States
Who We Are
Nutrabolt is a fast‑growing, global active health and wellness company with a portfolio of market‑leading performance‑oriented brands that energize and fuel active lifestyles. The company’s disruptive and innovative products compete in the Functional Beverage and Active Nutrition segments, under three consumer‑loved brands: C4® (one of the fastest‑growing energy drink brands in the United States and the #1 selling global pre‑workout brand), XTEND® (the #1 post‑workout recovery brand in the United States), and Cellucor® (an award‑winning sports nutrition brand created in 2002). Since its founding 20 years ago, Nutrabolt has set out to meet the discerning needs of performance athletes and fitness enthusiasts, while appealing beyond this core group to include consumers around the globe who are making healthy, active living a daily priority. Nutrabolt cares deeply about our people, planet, and the communities we serve. We are a Certified Great Place to Work, Top Workplaces USA honoree, Fortune Best Workplace in Texas, and more – our teammates are united by our mission and take ownership in creating a healthy workplace environment that promotes strong bodies, clear minds, and a culture of respect and belonging for all.
Who You Are Senior Brand Manager for C4 Pre‑Workout, you are the steward of the #1 Global Pre‑Workout Brand in sports nutrition. C4 didn’t just enter the category – we built it. Now, your mission is to fortify its category position, expand its reach, and lead its next era of dominance. You operate at the intersection of performance science, gym‑floor credibility, and mainstream momentum. Every strategy you shape and every launch you lead fuels athletes from all walks of life.
What You're Good At
Develop and champion a comprehensive brand strategy that aligns tightly with business objectives while deepening our connection with performance‑driven consumers.
Steward every facet of the brand from breakthrough new product launches to high‑impact brand campaigns, ensuring disciplined execution and consistent in‑market presence.
Inspire cross‑functional teams to deliver cohesive, culture‑relevant campaigns across digital, social, retail, events, and traditional media channels – maximizing reach and brand resonance.
Foster strong cross‑functional partnerships and transparent communication that aligns priorities, removes friction, and turns strategy into coordinated, high‑impact executions.
Establish clear KPIs, translate analytics into action, and continuously optimize initiatives to accelerate growth and increase marketing effectiveness.
Decode market trends, consumer behavior, and competitive dynamics to uncover whitespace opportunities or proactively address emerging challenges to support the brand’s innovation pipeline.
Embody and champion the C4 brand voice, values, and ambition internally and externally, inspiring confidence across teams and partners.
What You Contribute
7+ years brand marketing, ideally with a background in the sports nutrition, health & wellness space or consumer products.
1+ years of direct people leadership experience.
Bachelor’s degree or MBA in business, marketing, communications or related field preferred.
Familiarity with the latest trends in sports nutrition and natural affinity for the health & wellness space.
Experience translating rich consumer insights into actionable and compelling marketing tactics and new innovation opportunities.
Project management skills to manage multiple high‑profile and high‑budget projects at once.
Ability to work collaboratively and cross‑functionally in a fast‑paced environment where the ability to influence and build relationships is critical.
Excellent communication and presentation skills.
Proactive personality and careful attention to detail.
Strong organizational skills and ability to prioritize in a fast‑paced environment.
Self‑starter that can effectively manage time with little to no supervision.
Ability to build strong internal/external relationships.
Benefits Wellness Benefits – Nutrabolt cares about our teammates’ physical, mental, and financial wellness by providing benefits like competitive health insurance, life insurance, mental wellness programs, 401(k) matching, and a Lifestyle Spending Account.
Lifestyle Perks – We offer unlimited vacation paid time off and volunteer time off. You’ll get discounts on C4 Energy, Cellucor, and XTEND products, too!
Family Support – We provide paid parental leave, in addition to reimbursement for expenses related to childcare, fertility treatments, legal fees, and more through our Lifestyle Spending Account.
Nutrabolt is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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Who You Are Senior Brand Manager for C4 Pre‑Workout, you are the steward of the #1 Global Pre‑Workout Brand in sports nutrition. C4 didn’t just enter the category – we built it. Now, your mission is to fortify its category position, expand its reach, and lead its next era of dominance. You operate at the intersection of performance science, gym‑floor credibility, and mainstream momentum. Every strategy you shape and every launch you lead fuels athletes from all walks of life.
What You're Good At
Develop and champion a comprehensive brand strategy that aligns tightly with business objectives while deepening our connection with performance‑driven consumers.
Steward every facet of the brand from breakthrough new product launches to high‑impact brand campaigns, ensuring disciplined execution and consistent in‑market presence.
Inspire cross‑functional teams to deliver cohesive, culture‑relevant campaigns across digital, social, retail, events, and traditional media channels – maximizing reach and brand resonance.
Foster strong cross‑functional partnerships and transparent communication that aligns priorities, removes friction, and turns strategy into coordinated, high‑impact executions.
Establish clear KPIs, translate analytics into action, and continuously optimize initiatives to accelerate growth and increase marketing effectiveness.
Decode market trends, consumer behavior, and competitive dynamics to uncover whitespace opportunities or proactively address emerging challenges to support the brand’s innovation pipeline.
Embody and champion the C4 brand voice, values, and ambition internally and externally, inspiring confidence across teams and partners.
What You Contribute
7+ years brand marketing, ideally with a background in the sports nutrition, health & wellness space or consumer products.
1+ years of direct people leadership experience.
Bachelor’s degree or MBA in business, marketing, communications or related field preferred.
Familiarity with the latest trends in sports nutrition and natural affinity for the health & wellness space.
Experience translating rich consumer insights into actionable and compelling marketing tactics and new innovation opportunities.
Project management skills to manage multiple high‑profile and high‑budget projects at once.
Ability to work collaboratively and cross‑functionally in a fast‑paced environment where the ability to influence and build relationships is critical.
Excellent communication and presentation skills.
Proactive personality and careful attention to detail.
Strong organizational skills and ability to prioritize in a fast‑paced environment.
Self‑starter that can effectively manage time with little to no supervision.
Ability to build strong internal/external relationships.
Benefits Wellness Benefits – Nutrabolt cares about our teammates’ physical, mental, and financial wellness by providing benefits like competitive health insurance, life insurance, mental wellness programs, 401(k) matching, and a Lifestyle Spending Account.
Lifestyle Perks – We offer unlimited vacation paid time off and volunteer time off. You’ll get discounts on C4 Energy, Cellucor, and XTEND products, too!
Family Support – We provide paid parental leave, in addition to reimbursement for expenses related to childcare, fertility treatments, legal fees, and more through our Lifestyle Spending Account.
Nutrabolt is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
#J-18808-Ljbffr