Advocacy Marketing Manager
Corporate Travel Management, Omaha, NE, United States
Advocacy Marketing Manager
The Advocacy Marketing Manager is responsible for building and scaling a customer advocacy program that drives measurable growth. Reporting to the Global Head of Customer Growth Marketing, this role transforms customer success into high-impact proof that accelerates pipelines, increases win rates, and supports expansion.
You will identify, develop, and activate customer stories across the full go-to-market motion, embedding proof into sales cycles, marketing programs, and customer engagement strategies. This role goes beyond content creation, owning the strategy, delivery, and performance of advocacy as a core revenue driver.
As a key member of the Global Customer Growth Marketing team, you may be required to work across time zones from time to time.
Schedule / Shift Standard
Responsibilities and Duties
Source and develop customer proof by partnering with Customer Success and mining insights from customer interactions, feedback, and product usage
Create and scale advocacy content including case studies, sales assets, and social proof, turning one story into multiple formats
Manage third‑party advocacy programs including reviews, references, and external customer opportunities
Activate proof across GTM by supporting Sales, Marketing, and Customer Success with relevant customer stories to drive pipeline and expansion
Own the customer proof library ensuring assets are organised, up-to-date, and easily accessible across teams
Track performance and insights to understand what proof drives engagement, pipeline, and customer growth
Build and nurture customer relationships to create a strong, ongoing pipeline of advocates
Identify opportunities to automate and scale advocacy motions across the customer lifecycle
Leadership Responsibilities This position does not have direct reports however the incumbent is required to lead self as part of the CTM Leadership Capability Framework.
This role is required to:
Communicate with confidence
Implement processes to manage own work effectively to deliver results to agreed timelines
Make data driven commercial recommendations and decisions
Negotiate great outcomes
Demonstrate commitment to self‑improvement and development; and demonstrate cultural awareness and inclusion
Required of all CTM Positions
Embrace CTM's core values of Connect, Evolve and Deliver
Professional, collaborative and supportive interaction with employees, clients, suppliers and vendors
Ability to work independently as well as part of a team
Appropriate and professional written and verbal communication
Demonstrated ability to meet deadlines, handle and prioritise simultaneous requests
Creative and analytical thinking with strong problem‑solving and consultative skills
Demonstrates calm under pressure – is a proactive contributor and eager to learn
Proficiency in Microsoft Office Suite
Ability to do basic math
Ability to read and interpret information
Attention to detail
Regular and reliable attendance
Education and Experience
5+ years' marketing experience (or relevant)
Strong storytelling and writing ability
Ability to simplify complex ideas into clear narratives
Experience creating B2B content (case studies, sales assets, etc.)
Excellent stakeholder management (CS, Sales, Marketing)
Strong communication and relationship‑building skills
High attention to detail and ability to manage multiple projects
Knowledge, Skills, and Abilities
Proven ability to influence and collaborate across multiple business functions, including Sales, Marketing and Customer Success
Strong commercial acumen, with a focus on driving measurable business impact
Delivers marketing assets accurately, on time and aligned with strategy
Understands customer needs and has strong relationship building skills
Tracks and reports on KPIs, pipeline contribution and program ROI
Flexible in a fast‑paced environment, demonstrating initiative, creativity and ownership from concept to execution
Identifies opportunities to optimise campaigns, processes and engagement
Learning & Growth Mindset: Eager to adopt new tools, techniques and marketing best practices
EEO Statement CTM NA is an equal opportunity employer and is committed to fostering a diverse, equitable and inclusive workforce. All qualified applicants applying for job openings posted in the U.S. will receive consideration for employment without regard to, and will not be discriminated against on the basis of, race, colour, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, marital status, or any other characteristic or status protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and would like to request an accommodation in order to apply for a position, you may contact us at na.careers@travelctm.com.com. We will make every effort to respond to your request for assistance as soon as possible. Please provide a preferred contact method for response via email or phone.
Flexible work arrangements are available. Depending on role, location and business needs, colleagues may work onsite, hybrid (combination of in‑office and virtual) or fully virtual.
Click https://www.dol.gov/general/topic/discrimination to view EEO and Other Legal Notices.
Benefits Program We provide competitive and comprehensive benefits programs, tailored to each part of the globe our people work in. From walking and fitness challenges to volunteer experiences, flexible work environments, generous leave programmes and retirement plan options, we offer ways to support you in every stage of living your best life.
Company Paid Basic Life & AD&D Insurance
Company Paid Short‑Term Disability
Voluntary Long‑Term Disability Insurance
Robust Wellness Program with incentives available to save money on your medical insurance premiums.
Supplemental Life; Accident; Cancer; Critical Illness; Identity Theft Protection and Legal Coverage
Three medical plan offerings including a High Deductible Health Plan, HMO plan (available in select states) and a Co‑Pay medical plan.
Health Savings Account (HSA) with company core contribution and match, on a per pay period basis if enrolled in the HDHP medical plan.
Flexible Spending Accounts
Dependent Care Savings Account.
Dental Insurance Plan
Vision Insurance Plan
9 Company Paid Holidays including the day after Thanksgiving.
Generous paid time off programmes for vacation and sick days
Employee Assistance Plan with access to Talk Space Therapy
Family Medical Leave
Paid Parental Leave (4 weeks)
Maternity benefits utilizing company paid STD, plus Parental Leave (4 weeks) to provide time for recovery, baby bonding and enjoying your family time.
Bereavement Leave
401(k) Retirement Plan with a generous match per pay period
Student Loan Payment Match
#LI-MD1
Pay Range USD $0.00 - USD $0.00 /Yr.
#J-18808-Ljbffr
You will identify, develop, and activate customer stories across the full go-to-market motion, embedding proof into sales cycles, marketing programs, and customer engagement strategies. This role goes beyond content creation, owning the strategy, delivery, and performance of advocacy as a core revenue driver.
As a key member of the Global Customer Growth Marketing team, you may be required to work across time zones from time to time.
Schedule / Shift Standard
Responsibilities and Duties
Source and develop customer proof by partnering with Customer Success and mining insights from customer interactions, feedback, and product usage
Create and scale advocacy content including case studies, sales assets, and social proof, turning one story into multiple formats
Manage third‑party advocacy programs including reviews, references, and external customer opportunities
Activate proof across GTM by supporting Sales, Marketing, and Customer Success with relevant customer stories to drive pipeline and expansion
Own the customer proof library ensuring assets are organised, up-to-date, and easily accessible across teams
Track performance and insights to understand what proof drives engagement, pipeline, and customer growth
Build and nurture customer relationships to create a strong, ongoing pipeline of advocates
Identify opportunities to automate and scale advocacy motions across the customer lifecycle
Leadership Responsibilities This position does not have direct reports however the incumbent is required to lead self as part of the CTM Leadership Capability Framework.
This role is required to:
Communicate with confidence
Implement processes to manage own work effectively to deliver results to agreed timelines
Make data driven commercial recommendations and decisions
Negotiate great outcomes
Demonstrate commitment to self‑improvement and development; and demonstrate cultural awareness and inclusion
Required of all CTM Positions
Embrace CTM's core values of Connect, Evolve and Deliver
Professional, collaborative and supportive interaction with employees, clients, suppliers and vendors
Ability to work independently as well as part of a team
Appropriate and professional written and verbal communication
Demonstrated ability to meet deadlines, handle and prioritise simultaneous requests
Creative and analytical thinking with strong problem‑solving and consultative skills
Demonstrates calm under pressure – is a proactive contributor and eager to learn
Proficiency in Microsoft Office Suite
Ability to do basic math
Ability to read and interpret information
Attention to detail
Regular and reliable attendance
Education and Experience
5+ years' marketing experience (or relevant)
Strong storytelling and writing ability
Ability to simplify complex ideas into clear narratives
Experience creating B2B content (case studies, sales assets, etc.)
Excellent stakeholder management (CS, Sales, Marketing)
Strong communication and relationship‑building skills
High attention to detail and ability to manage multiple projects
Knowledge, Skills, and Abilities
Proven ability to influence and collaborate across multiple business functions, including Sales, Marketing and Customer Success
Strong commercial acumen, with a focus on driving measurable business impact
Delivers marketing assets accurately, on time and aligned with strategy
Understands customer needs and has strong relationship building skills
Tracks and reports on KPIs, pipeline contribution and program ROI
Flexible in a fast‑paced environment, demonstrating initiative, creativity and ownership from concept to execution
Identifies opportunities to optimise campaigns, processes and engagement
Learning & Growth Mindset: Eager to adopt new tools, techniques and marketing best practices
EEO Statement CTM NA is an equal opportunity employer and is committed to fostering a diverse, equitable and inclusive workforce. All qualified applicants applying for job openings posted in the U.S. will receive consideration for employment without regard to, and will not be discriminated against on the basis of, race, colour, religion, age, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, marital status, or any other characteristic or status protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and would like to request an accommodation in order to apply for a position, you may contact us at na.careers@travelctm.com.com. We will make every effort to respond to your request for assistance as soon as possible. Please provide a preferred contact method for response via email or phone.
Flexible work arrangements are available. Depending on role, location and business needs, colleagues may work onsite, hybrid (combination of in‑office and virtual) or fully virtual.
Click https://www.dol.gov/general/topic/discrimination to view EEO and Other Legal Notices.
Benefits Program We provide competitive and comprehensive benefits programs, tailored to each part of the globe our people work in. From walking and fitness challenges to volunteer experiences, flexible work environments, generous leave programmes and retirement plan options, we offer ways to support you in every stage of living your best life.
Company Paid Basic Life & AD&D Insurance
Company Paid Short‑Term Disability
Voluntary Long‑Term Disability Insurance
Robust Wellness Program with incentives available to save money on your medical insurance premiums.
Supplemental Life; Accident; Cancer; Critical Illness; Identity Theft Protection and Legal Coverage
Three medical plan offerings including a High Deductible Health Plan, HMO plan (available in select states) and a Co‑Pay medical plan.
Health Savings Account (HSA) with company core contribution and match, on a per pay period basis if enrolled in the HDHP medical plan.
Flexible Spending Accounts
Dependent Care Savings Account.
Dental Insurance Plan
Vision Insurance Plan
9 Company Paid Holidays including the day after Thanksgiving.
Generous paid time off programmes for vacation and sick days
Employee Assistance Plan with access to Talk Space Therapy
Family Medical Leave
Paid Parental Leave (4 weeks)
Maternity benefits utilizing company paid STD, plus Parental Leave (4 weeks) to provide time for recovery, baby bonding and enjoying your family time.
Bereavement Leave
401(k) Retirement Plan with a generous match per pay period
Student Loan Payment Match
#LI-MD1
Pay Range USD $0.00 - USD $0.00 /Yr.
#J-18808-Ljbffr