Public Affairs and Government Relations Programme
Isoc, London, KY, United States
Public Affairs and Government Relations Programme
Lead public affairs and government relations with strategic depth across every discipline.
Public affairs and government relations require a rare blend of political analysis, strategic communication, stakeholder management and media influence. This five-day programme builds capability across all of them — from mapping your political and regulatory landscape through to crafting persuasive positioning, executing campaigns, engaging senior officials and using media strategically to advance policy objectives.
What this course covers Public affairs strategy design and political landscape analysis, advocacy and lobbying techniques, campaign implementation, high-level stakeholder engagement, and media influence for policy change.
How it works This five-day programme runs in a small, boardroom-format group of senior professionals. Each day covers a distinct specialist discipline, with modules combining evidence-based best practice briefings, structured discussions, practical workshops and peer learning. Your trainers tailor content to the specific industries, organisations and challenges in the room. The format has a coaching and consulting flavour — you work on real situations and produce outputs you can apply immediately. You will leave with an integrated public affairs and government relations capability — from strategy design through to advocacy, stakeholder engagement and media influence.
What you will be able to do
Analyse and map the power structures shaping your policy environment
Identify when, where and how to engage in the policy and legislative process
Develop a strategic public affairs and issues-management plan
Apply core lobbying and advocacy techniques with confidence
Design and implement a public affairs campaign aligned with organisational goals
Prepare for and conduct meetings with senior government officials
Integrate communications, PR and thought leadership into your PA/GR strategy
Use the media strategically to amplify advocacy and influence policy outcomes
This module provides a structured introduction to public affairs and government relations, showing you how to design a clear, evidence-based strategy.
Understanding the principles and purpose of PA/GR
Mapping political, policy and stakeholder landscapes
Setting objectives and designing a strategic framework
Building a practical PA/GR strategy you can apply immediately
Messaging and positioning This module covers how to define your position and craft persuasive, credible messages for policymakers and stakeholders.
Developing focused and compelling messages
Framing and substantiating your arguments
Tailoring positioning to different stakeholder needs
Deploying messaging effectively across communication channels
Campaign planning and lobbying This module covers practical approaches to translating strategy into action through structured campaigning.
Understanding political dynamics and engagement pathways
Selecting appropriate lobbying frameworks and tactics
Applying tools to engage stakeholders and build support
Practical workshop to design your own PA/GR campaign
Engaging government officials This module covers how to reach, prepare for and manage high-level encounters with government decision-makers.
Identifying and targeting the right officials
Adapting messages and approaches to different individuals
Managing relationship dynamics and meeting challenges
Using communications collateral effectively in advocacy
Media and communications for public affairs This module covers how to leverage media engagement and strategic communications to advance your public affairs objectives.
Aligning communications and PA/GR activities
Using PR tools and tactics to generate meaningful coverage
Building productive relationships with journalists
Workshop with filmed interviews and individual feedback
Who should attend This course is for executives who engage with government, legislators, regulators or political stakeholders and want a comprehensive strategic grounding in public affairs and government relations.
All prices exclude local VAT where applicable
20+ years · 50+ countries · 25,000+ trained
Your trainers The following are some of the ISOC trainers who regularly lead this course, depending whether you join us in London, Dubai or live online.
Jenni Perry Senior communications strategist and PR consultant
Senior communications professional and PR strategist. Extensive UK Government Communications Network experience with Ministers and Royalty. Former UK Head of PR at Pfizer. Specialises in strategic PR, crisis communications and media training.
Strategic communications consultant and executive coach Strategic communications consultant with 20+ years' experience. Former Regional Head of Communications, HSBC Middle East and North Africa. Oxford graduate. Specialises in media relations, crisis management, investor relations and executive coaching.
Tim Wilson Public affairs and corporate communications specialist
Public affairs and communications expert with 20+ years' experience. Former Director of Policy at Pact. Clients include Microsoft UK and Roche Pharmaceuticals. MSc in Corporate Communications. EU-level lobbying experience.
Will Hardie Managing Partner, communication strategist and executive coach
Psychologist, journalist, strategist and coach with 25 years' experience in 50+ countries. Oxford Master's in Experimental Psychology. Former Reuters foreign correspondent. One of the world's leading communications advisors.
What participants say ★★★★★
“The Strategic Public Affairs and Government Relations Programme was very thorough and insightful. The instructors were very knowledgeable and shared their expertise professionally. I highly recommend the course.”
Frequently asked questions Yes. We deliver this course for teams of any size, tailored to your organisation's context. Contact us to discuss.
The programme runs over five consecutive days in a small, boardroom-format group. Each day covers a distinct specialist discipline, building a comprehensive and integrated skill set.
Nothing specific is required. If you have a current project or challenge relevant to the course topic, bring it along — the practical exercises can incorporate real-world contexts.
The course is designed for professionals with some existing knowledge who want to deepen their strategic capability. If you are new to the field, contact us to discuss which course is the best starting point.
Ready to develop your team? Talk to us about scheduling this course for your organisation
#J-18808-Ljbffr
Public affairs and government relations require a rare blend of political analysis, strategic communication, stakeholder management and media influence. This five-day programme builds capability across all of them — from mapping your political and regulatory landscape through to crafting persuasive positioning, executing campaigns, engaging senior officials and using media strategically to advance policy objectives.
What this course covers Public affairs strategy design and political landscape analysis, advocacy and lobbying techniques, campaign implementation, high-level stakeholder engagement, and media influence for policy change.
How it works This five-day programme runs in a small, boardroom-format group of senior professionals. Each day covers a distinct specialist discipline, with modules combining evidence-based best practice briefings, structured discussions, practical workshops and peer learning. Your trainers tailor content to the specific industries, organisations and challenges in the room. The format has a coaching and consulting flavour — you work on real situations and produce outputs you can apply immediately. You will leave with an integrated public affairs and government relations capability — from strategy design through to advocacy, stakeholder engagement and media influence.
What you will be able to do
Analyse and map the power structures shaping your policy environment
Identify when, where and how to engage in the policy and legislative process
Develop a strategic public affairs and issues-management plan
Apply core lobbying and advocacy techniques with confidence
Design and implement a public affairs campaign aligned with organisational goals
Prepare for and conduct meetings with senior government officials
Integrate communications, PR and thought leadership into your PA/GR strategy
Use the media strategically to amplify advocacy and influence policy outcomes
This module provides a structured introduction to public affairs and government relations, showing you how to design a clear, evidence-based strategy.
Understanding the principles and purpose of PA/GR
Mapping political, policy and stakeholder landscapes
Setting objectives and designing a strategic framework
Building a practical PA/GR strategy you can apply immediately
Messaging and positioning This module covers how to define your position and craft persuasive, credible messages for policymakers and stakeholders.
Developing focused and compelling messages
Framing and substantiating your arguments
Tailoring positioning to different stakeholder needs
Deploying messaging effectively across communication channels
Campaign planning and lobbying This module covers practical approaches to translating strategy into action through structured campaigning.
Understanding political dynamics and engagement pathways
Selecting appropriate lobbying frameworks and tactics
Applying tools to engage stakeholders and build support
Practical workshop to design your own PA/GR campaign
Engaging government officials This module covers how to reach, prepare for and manage high-level encounters with government decision-makers.
Identifying and targeting the right officials
Adapting messages and approaches to different individuals
Managing relationship dynamics and meeting challenges
Using communications collateral effectively in advocacy
Media and communications for public affairs This module covers how to leverage media engagement and strategic communications to advance your public affairs objectives.
Aligning communications and PA/GR activities
Using PR tools and tactics to generate meaningful coverage
Building productive relationships with journalists
Workshop with filmed interviews and individual feedback
Who should attend This course is for executives who engage with government, legislators, regulators or political stakeholders and want a comprehensive strategic grounding in public affairs and government relations.
All prices exclude local VAT where applicable
20+ years · 50+ countries · 25,000+ trained
Your trainers The following are some of the ISOC trainers who regularly lead this course, depending whether you join us in London, Dubai or live online.
Jenni Perry Senior communications strategist and PR consultant
Senior communications professional and PR strategist. Extensive UK Government Communications Network experience with Ministers and Royalty. Former UK Head of PR at Pfizer. Specialises in strategic PR, crisis communications and media training.
Strategic communications consultant and executive coach Strategic communications consultant with 20+ years' experience. Former Regional Head of Communications, HSBC Middle East and North Africa. Oxford graduate. Specialises in media relations, crisis management, investor relations and executive coaching.
Tim Wilson Public affairs and corporate communications specialist
Public affairs and communications expert with 20+ years' experience. Former Director of Policy at Pact. Clients include Microsoft UK and Roche Pharmaceuticals. MSc in Corporate Communications. EU-level lobbying experience.
Will Hardie Managing Partner, communication strategist and executive coach
Psychologist, journalist, strategist and coach with 25 years' experience in 50+ countries. Oxford Master's in Experimental Psychology. Former Reuters foreign correspondent. One of the world's leading communications advisors.
What participants say ★★★★★
“The Strategic Public Affairs and Government Relations Programme was very thorough and insightful. The instructors were very knowledgeable and shared their expertise professionally. I highly recommend the course.”
Frequently asked questions Yes. We deliver this course for teams of any size, tailored to your organisation's context. Contact us to discuss.
The programme runs over five consecutive days in a small, boardroom-format group. Each day covers a distinct specialist discipline, building a comprehensive and integrated skill set.
Nothing specific is required. If you have a current project or challenge relevant to the course topic, bring it along — the practical exercises can incorporate real-world contexts.
The course is designed for professionals with some existing knowledge who want to deepen their strategic capability. If you are new to the field, contact us to discuss which course is the best starting point.
Ready to develop your team? Talk to us about scheduling this course for your organisation
#J-18808-Ljbffr