Digital Lead, US Launches
BioSpace, Cambridge, MA, United States
About The Job
As a
Digital Lead, US Launches
in the Digital Team at Sanofi, you will serve as the Single Point of Accountability (SPA) for the digital success of strategic product launches at Sanofi in North America.
This high‑visibility position offers the opportunity to directly influence how Sanofi's life‑changing therapies reach patients through innovative digital solutions. You will partner with and advise senior leadership across the organization, orchestrate cross‑functional initiatives, and drive critical strategic decisions that shape our digital future. As we continue to chase the miracles of science, your strategic leadership will ensure our digital capabilities accelerate and amplify the impact of our breakthrough therapies in the US market.
Join the digital engine driving Sanofi's transformation—where AI, automation, and bold experimentation power faster science and smarter decisions. Here you’ll help build the first biopharma company powered by AI at scale.
Main Responsibilities Strategic Leadership & Accountability
Serve as Single Point of Accountability for on‑time delivery of all digital launch components in the North America region.
Develop and own the integrated digital launch strategy for assigned brand(s), ensuring alignment with overall brand strategy and commercial objectives.
Translate US or Canada market requirements into comprehensive digital strategies, making strategic recommendations on platform selection and capability prioritization.
Track and manage digital resources for assigned brand(s).
Lead strategic planning sessions with brand teams to define digital vision, objectives, and success metrics.
Provide strategic counsel to brand leadership on digital opportunities, risks, and the competitive landscape.
Governance & Executive Engagement
Serve as standing member and digital advisor to Steering Committees, Launch Readiness Reviews, and Launch Performance Reviews.
Present strategic recommendations and secure executive approval for digital initiatives.
Orchestrate coordination across Architecture, Customer Experience (CX), Business Partners (US/Global), and Digital Product Lines both in the DGBU team and in the accelerator.
Deliver executive‑level reporting with strategic insights, performance analytics, and forward‑looking recommendations.
Drive digital agenda items and decision‑making in core team meetings as digital subject matter expert.
Influence brand strategy through participation in brand leadership meetings and strategic planning sessions.
Strategic Planning & Innovation
Conduct comprehensive gap analysis of digital brand plans against digital strategy, market trends, and competitive benchmarks.
Define and champion the digital roadmap, establishing sequencing and prioritization of digital initiatives.
Identify and evaluate emerging digital opportunities (AI, personalization, omnichannel optimization) that enhance launch effectiveness and competitive positioning.
Drive resolution of strategic gaps by engaging appropriate stakeholders and facilitating decision‑making at senior levels.
Serve as trusted advisor to marketers, guiding them toward optimal technical solutions and innovative approaches.
Contribute to digital launch excellence by capturing learnings and establishing best practices.
Integration & Complex Problem‑Solving
Architect end‑to‑end integration across technical topics, workstreams, and digital platforms to ensure seamless execution.
Proactively identify and mitigate risks, resolving complex interdependencies that could impact launch success.
Drive alignment and consensus across cross‑functional teams, technical partners, and business stakeholders without direct authority.
Navigate and resolve conflicts between competing priorities and technical limitations.
Orchestrate value creation by identifying and activating synergies between technical capabilities, business needs, and patient outcomes.
Support organizational readiness for adoption of new digital capabilities.
About You
Master's degree in Business, Life Sciences, Information Technology, or related field; MBA or advanced degree preferred.
6+ years of progressive experience in the pharmaceutical/biotech industry with demonstrated strategic impact.
Proven track record managing complex digital product launches in pharma with measurable business impact.
Deep strategic understanding of US pharmaceutical market dynamics, competitive landscape, and regulatory environment.
Extensive experience with digital platforms used in commercial pharma (CRM, patient support, omnichannel, analytics).
Strong program/project management expertise with demonstrated ability to manage multiple concurrent, high‑stakes initiatives.
Significant experience working with cross‑functional teams including IT, Marketing, Medical Affairs, and Commercial Operations.
Demonstrated ability to influence senior stakeholders and drive strategic decisions without direct authority.
Exceptional presentation and communication skills, including executive‑level strategic storytelling.
Budget tracking experience.
Preferred Qualifications
Experience with digital platforms (Marketing Suite, iCare+, OneCRM, MedIS, Diamond, Veeva Align, etc.).
Background in specialty pharmaceutical launches (Immunology, Neurology, Oncology, Rare Diseases) with demonstrated strategic impact.
Experience with advanced analytics, AI/ML applications, or digital innovation in healthcare.
PMP, Agile, or similar project management certifications.
Experience with digital transformation initiatives.
Strategic consulting experience in pharma/life sciences.
Understanding of data privacy, compliance, and GxP requirements in digital health.
Why Choose Us
Bring the miracles of science to life alongside a supportive, future‑focused team.
Discover endless opportunities to grow your talent and drive your career, whether its through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well‑crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high‑quality healthcare, prevention and wellness programs and at least 14 weeks gender‑neutral parental leave.
Join the digital force behind Sanofi's AI‑powered pipeline, where Expert, Generative, and Snackable AI accelerate the discovery, development and delivery of breakthrough treatments to patients.
Help reduce time from discovery to commercialization, delivering life‑changing medicines to patients faster than ever.
Join a workplace where diversity, equity, and inclusion are at the core, with Employee Resource Groups and leadership programs that celebrate every voice.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Aff… (EEO statement in full as provided).
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.
#J-18808-Ljbffr
Digital Lead, US Launches
in the Digital Team at Sanofi, you will serve as the Single Point of Accountability (SPA) for the digital success of strategic product launches at Sanofi in North America.
This high‑visibility position offers the opportunity to directly influence how Sanofi's life‑changing therapies reach patients through innovative digital solutions. You will partner with and advise senior leadership across the organization, orchestrate cross‑functional initiatives, and drive critical strategic decisions that shape our digital future. As we continue to chase the miracles of science, your strategic leadership will ensure our digital capabilities accelerate and amplify the impact of our breakthrough therapies in the US market.
Join the digital engine driving Sanofi's transformation—where AI, automation, and bold experimentation power faster science and smarter decisions. Here you’ll help build the first biopharma company powered by AI at scale.
Main Responsibilities Strategic Leadership & Accountability
Serve as Single Point of Accountability for on‑time delivery of all digital launch components in the North America region.
Develop and own the integrated digital launch strategy for assigned brand(s), ensuring alignment with overall brand strategy and commercial objectives.
Translate US or Canada market requirements into comprehensive digital strategies, making strategic recommendations on platform selection and capability prioritization.
Track and manage digital resources for assigned brand(s).
Lead strategic planning sessions with brand teams to define digital vision, objectives, and success metrics.
Provide strategic counsel to brand leadership on digital opportunities, risks, and the competitive landscape.
Governance & Executive Engagement
Serve as standing member and digital advisor to Steering Committees, Launch Readiness Reviews, and Launch Performance Reviews.
Present strategic recommendations and secure executive approval for digital initiatives.
Orchestrate coordination across Architecture, Customer Experience (CX), Business Partners (US/Global), and Digital Product Lines both in the DGBU team and in the accelerator.
Deliver executive‑level reporting with strategic insights, performance analytics, and forward‑looking recommendations.
Drive digital agenda items and decision‑making in core team meetings as digital subject matter expert.
Influence brand strategy through participation in brand leadership meetings and strategic planning sessions.
Strategic Planning & Innovation
Conduct comprehensive gap analysis of digital brand plans against digital strategy, market trends, and competitive benchmarks.
Define and champion the digital roadmap, establishing sequencing and prioritization of digital initiatives.
Identify and evaluate emerging digital opportunities (AI, personalization, omnichannel optimization) that enhance launch effectiveness and competitive positioning.
Drive resolution of strategic gaps by engaging appropriate stakeholders and facilitating decision‑making at senior levels.
Serve as trusted advisor to marketers, guiding them toward optimal technical solutions and innovative approaches.
Contribute to digital launch excellence by capturing learnings and establishing best practices.
Integration & Complex Problem‑Solving
Architect end‑to‑end integration across technical topics, workstreams, and digital platforms to ensure seamless execution.
Proactively identify and mitigate risks, resolving complex interdependencies that could impact launch success.
Drive alignment and consensus across cross‑functional teams, technical partners, and business stakeholders without direct authority.
Navigate and resolve conflicts between competing priorities and technical limitations.
Orchestrate value creation by identifying and activating synergies between technical capabilities, business needs, and patient outcomes.
Support organizational readiness for adoption of new digital capabilities.
About You
Master's degree in Business, Life Sciences, Information Technology, or related field; MBA or advanced degree preferred.
6+ years of progressive experience in the pharmaceutical/biotech industry with demonstrated strategic impact.
Proven track record managing complex digital product launches in pharma with measurable business impact.
Deep strategic understanding of US pharmaceutical market dynamics, competitive landscape, and regulatory environment.
Extensive experience with digital platforms used in commercial pharma (CRM, patient support, omnichannel, analytics).
Strong program/project management expertise with demonstrated ability to manage multiple concurrent, high‑stakes initiatives.
Significant experience working with cross‑functional teams including IT, Marketing, Medical Affairs, and Commercial Operations.
Demonstrated ability to influence senior stakeholders and drive strategic decisions without direct authority.
Exceptional presentation and communication skills, including executive‑level strategic storytelling.
Budget tracking experience.
Preferred Qualifications
Experience with digital platforms (Marketing Suite, iCare+, OneCRM, MedIS, Diamond, Veeva Align, etc.).
Background in specialty pharmaceutical launches (Immunology, Neurology, Oncology, Rare Diseases) with demonstrated strategic impact.
Experience with advanced analytics, AI/ML applications, or digital innovation in healthcare.
PMP, Agile, or similar project management certifications.
Experience with digital transformation initiatives.
Strategic consulting experience in pharma/life sciences.
Understanding of data privacy, compliance, and GxP requirements in digital health.
Why Choose Us
Bring the miracles of science to life alongside a supportive, future‑focused team.
Discover endless opportunities to grow your talent and drive your career, whether its through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well‑crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high‑quality healthcare, prevention and wellness programs and at least 14 weeks gender‑neutral parental leave.
Join the digital force behind Sanofi's AI‑powered pipeline, where Expert, Generative, and Snackable AI accelerate the discovery, development and delivery of breakthrough treatments to patients.
Help reduce time from discovery to commercialization, delivering life‑changing medicines to patients faster than ever.
Join a workplace where diversity, equity, and inclusion are at the core, with Employee Resource Groups and leadership programs that celebrate every voice.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Aff… (EEO statement in full as provided).
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.
#J-18808-Ljbffr