Brand & Shopper Marketing Manager
The Flex Co., Los Angeles, CA, United States
Flex is seeking a dynamic and strategic Brand & Shopper Marketing Manager to lead the development and execution of integrated brand and retail marketing initiatives. This role sits at the intersection of brand, sales, and shopper, requiring a marketer who can think holistically about the consumer journey from brand awareness to in-store conversion.
The ideal candidate is a brand and shopper strategist first, with a strong understanding of how to translate brand positioning into compelling retail and field marketing programs that drive measurable business impact. This individual will also serve as a cross‑functional connector between marketing and sales, ensuring alignment across key initiatives and channels.
This role requires strategic thinking, project management prowess, and hands‑on execution, as well as the ability to represent the brand externally at events, in the field, and with key partners.
This is a hybrid role based out of our headquarters in Venice, CA. Candidates should be comfortable with occasional travel as needed to support marketing events and business priorities.
Salary Range: $105,000 - $120,000 per year, commensurate with experience and equity stock options.
Responsibilities Brand & Shopper Strategy
Develop and lead integrated brand and shopper marketing strategies that drive awareness, consideration, and conversion across channels.
Translate brand positioning into retail‑ready storytelling, ensuring consistency across in‑store, digital, and experiential touchpoints.
Partner closely with Sales to align on retailer priorities, shopper insights, and growth opportunities, and to support the Sales team’s work and meetings with brokers and buyers.
Leverage data, insights, and market trends to inform shopper‑centric campaigns and activations.
Wire closely with Growth and Ecommerce teams to ensure relevant campaigns and brand messaging are being showcased in the right places, at the right times.
Leverage AI as a core, daily tool to enhance strategic thinking, accelerate creative and retail execution, and drive efficient, high‑quality output while maintaining strong judgment, accuracy, and brand integrity in a health‑sensitive category.
Retail & Field Marketing Execution
Own the strategic planning of retail marketing programs, specifically across retailer media networks, and support where possible to uplevel retailer promotions within owned and paid channels.
Lead field marketing initiatives, ensuring strong execution and brand representation in key markets.
Collaborate with internal and external partners to deliver best‑in‑class shopper experiences that drive conversion at the point of sale.
Cross‑Functional Leadership
Act as a key liaison between Marketing and Sales, ensuring alignment on priorities, messaging, and execution.
Partner with Brand, Creative, and Digital teams to ensure cohesive and impactful campaign development.
Support retailer relationships by contributing to monthly buyer meetings, annual line reviews, joint business planning, and ad hoc marketing initiatives.
Project Management & Execution
Manage multiple marketing initiatives simultaneously, ensuring projects are delivered on time, on budget, and with excellence.
Develop clear project plans, timelines, and deliverables across campaigns and activations.
Track and report on performance, optimizing programs based on KPIs and ROI insights.
External Representation
Serve as an extension of the Flex brand at trade shows, conferences, retail events, and field activations.
Confidently represent the brand to external partners, customers, and industry stakeholders.
Bring energy, storytelling, and authenticity to all brand interactions in‑market.
Have a keen eye for marketing greenshoot channels and/or field marketing opportunities that will assist in bringing the Flex brand to life.
Requirements
5+ years of experience in brand marketing, shopper marketing, or retail marketing
Strong understanding of consumer behavior and the path to purchase, especially within retail environments
Proven ability to bridge marketing and sales, with experience working cross‑functionally
Experience developing and executing shopper marketing programs and retail activations
Highly organized with strong project management skills and attention to detail
Comfortable operating in both strategic and executional capacities
Excellent communication and presentation skills; confident in external‑facing environments
Creative thinker with the ability to move quickly and adapt in a fast‑paced environment
Curiosity, resilience, and excitement to become a subject matter expert in all things menstruation and modern period care
Preferred Experience
Experience working with retail partners or in a CPG, DTC, or omnichannel environment
Familiarity with retail media and in‑store marketing tactics
Background in field marketing, experiential marketing, or events
Experience managing agencies or external partners
Key Candidate Attributes
Strategic & Insight‑Driven: Sees the big picture and connects brand to shopper behavior
Commercially Minded: Understands how marketing drives sales and retail performance
Collaborative Connector: Bridges teams and builds strong cross‑functional relationships
Hands‑On Operator: Willing to roll up sleeves, take initiative, and execute with excellence
Confident Brand Advocate: Represents the brand with credibility and energy in any setting
Organized Project Manager: Skillfully juggles multiple concurrent initiatives while keeping projects on time + on budget and stakeholders accountable for deliverables
Creatively Agile: Brings ideas to life quickly and effectively across formats
30‑60‑90 Days In Your First 30 Days, You Will:
Develop a clear understanding of the company’s brand positioning, target audience, sales landscape, and omnichannel marketing strategies.
Familiarize yourself with all ongoing and planned marketing campaigns, retail coupon programs, and shopper marketing initiatives.
Begin or take over execution of any in‑progress campaign tasks as needed.
Review and analyze the performance of past and current shopper marketing programs to identify trends and areas for immediate improvement.
By 60 Days, You Will:
Analyze campaign performance data and deliver insights to refine future marketing efforts and improve retail velocities.
Collaborate with internal teams to ensure marketing campaigns are delivered on time and aligned with brand objectives.
Begin providing strategic recommendations based on data analytics to improve retail sales team meetings with buyers, inform shopper program performance, determine retail media planning, and drive overall campaign efficiency.
Own key work streams in quarterly marketing campaigns and new product launches.
By 90 Days, You Will:
Deliver measurable improvements in campaign execution, including increased retail velocities.
Demonstrate consistent on‑time and in‑full delivery of marketing projects and reporting deliverables.
Drive meaningful growth in brand engagement and revenue through successful execution of marketing campaigns and shopper strategies.
Play a key role in the development and launch of new brand and field marketing initiatives.
Present a strategic review to leadership, highlighting achievements, key learnings, and actionable recommendations for long‑term success.
#J-18808-Ljbffr
The ideal candidate is a brand and shopper strategist first, with a strong understanding of how to translate brand positioning into compelling retail and field marketing programs that drive measurable business impact. This individual will also serve as a cross‑functional connector between marketing and sales, ensuring alignment across key initiatives and channels.
This role requires strategic thinking, project management prowess, and hands‑on execution, as well as the ability to represent the brand externally at events, in the field, and with key partners.
This is a hybrid role based out of our headquarters in Venice, CA. Candidates should be comfortable with occasional travel as needed to support marketing events and business priorities.
Salary Range: $105,000 - $120,000 per year, commensurate with experience and equity stock options.
Responsibilities Brand & Shopper Strategy
Develop and lead integrated brand and shopper marketing strategies that drive awareness, consideration, and conversion across channels.
Translate brand positioning into retail‑ready storytelling, ensuring consistency across in‑store, digital, and experiential touchpoints.
Partner closely with Sales to align on retailer priorities, shopper insights, and growth opportunities, and to support the Sales team’s work and meetings with brokers and buyers.
Leverage data, insights, and market trends to inform shopper‑centric campaigns and activations.
Wire closely with Growth and Ecommerce teams to ensure relevant campaigns and brand messaging are being showcased in the right places, at the right times.
Leverage AI as a core, daily tool to enhance strategic thinking, accelerate creative and retail execution, and drive efficient, high‑quality output while maintaining strong judgment, accuracy, and brand integrity in a health‑sensitive category.
Retail & Field Marketing Execution
Own the strategic planning of retail marketing programs, specifically across retailer media networks, and support where possible to uplevel retailer promotions within owned and paid channels.
Lead field marketing initiatives, ensuring strong execution and brand representation in key markets.
Collaborate with internal and external partners to deliver best‑in‑class shopper experiences that drive conversion at the point of sale.
Cross‑Functional Leadership
Act as a key liaison between Marketing and Sales, ensuring alignment on priorities, messaging, and execution.
Partner with Brand, Creative, and Digital teams to ensure cohesive and impactful campaign development.
Support retailer relationships by contributing to monthly buyer meetings, annual line reviews, joint business planning, and ad hoc marketing initiatives.
Project Management & Execution
Manage multiple marketing initiatives simultaneously, ensuring projects are delivered on time, on budget, and with excellence.
Develop clear project plans, timelines, and deliverables across campaigns and activations.
Track and report on performance, optimizing programs based on KPIs and ROI insights.
External Representation
Serve as an extension of the Flex brand at trade shows, conferences, retail events, and field activations.
Confidently represent the brand to external partners, customers, and industry stakeholders.
Bring energy, storytelling, and authenticity to all brand interactions in‑market.
Have a keen eye for marketing greenshoot channels and/or field marketing opportunities that will assist in bringing the Flex brand to life.
Requirements
5+ years of experience in brand marketing, shopper marketing, or retail marketing
Strong understanding of consumer behavior and the path to purchase, especially within retail environments
Proven ability to bridge marketing and sales, with experience working cross‑functionally
Experience developing and executing shopper marketing programs and retail activations
Highly organized with strong project management skills and attention to detail
Comfortable operating in both strategic and executional capacities
Excellent communication and presentation skills; confident in external‑facing environments
Creative thinker with the ability to move quickly and adapt in a fast‑paced environment
Curiosity, resilience, and excitement to become a subject matter expert in all things menstruation and modern period care
Preferred Experience
Experience working with retail partners or in a CPG, DTC, or omnichannel environment
Familiarity with retail media and in‑store marketing tactics
Background in field marketing, experiential marketing, or events
Experience managing agencies or external partners
Key Candidate Attributes
Strategic & Insight‑Driven: Sees the big picture and connects brand to shopper behavior
Commercially Minded: Understands how marketing drives sales and retail performance
Collaborative Connector: Bridges teams and builds strong cross‑functional relationships
Hands‑On Operator: Willing to roll up sleeves, take initiative, and execute with excellence
Confident Brand Advocate: Represents the brand with credibility and energy in any setting
Organized Project Manager: Skillfully juggles multiple concurrent initiatives while keeping projects on time + on budget and stakeholders accountable for deliverables
Creatively Agile: Brings ideas to life quickly and effectively across formats
30‑60‑90 Days In Your First 30 Days, You Will:
Develop a clear understanding of the company’s brand positioning, target audience, sales landscape, and omnichannel marketing strategies.
Familiarize yourself with all ongoing and planned marketing campaigns, retail coupon programs, and shopper marketing initiatives.
Begin or take over execution of any in‑progress campaign tasks as needed.
Review and analyze the performance of past and current shopper marketing programs to identify trends and areas for immediate improvement.
By 60 Days, You Will:
Analyze campaign performance data and deliver insights to refine future marketing efforts and improve retail velocities.
Collaborate with internal teams to ensure marketing campaigns are delivered on time and aligned with brand objectives.
Begin providing strategic recommendations based on data analytics to improve retail sales team meetings with buyers, inform shopper program performance, determine retail media planning, and drive overall campaign efficiency.
Own key work streams in quarterly marketing campaigns and new product launches.
By 90 Days, You Will:
Deliver measurable improvements in campaign execution, including increased retail velocities.
Demonstrate consistent on‑time and in‑full delivery of marketing projects and reporting deliverables.
Drive meaningful growth in brand engagement and revenue through successful execution of marketing campaigns and shopper strategies.
Play a key role in the development and launch of new brand and field marketing initiatives.
Present a strategic review to leadership, highlighting achievements, key learnings, and actionable recommendations for long‑term success.
#J-18808-Ljbffr